Phillip Parker

Phillip Parker Email and Phone Number

Digitally Driving ROI @ ExxonMobil
united states
Phillip Parker's Location
Sugar Land, Texas, United States, United States
Phillip Parker's Contact Details
About Phillip Parker

Experienced marketing and communications manager with a focus on digital marketing and leveraging the web to interact with customers. Comfortable with B2B, B2C and agency roles, my skills include the ability to build compelling messages as well as the analytical discipline to understand markets. I never forget the end goal of marketing and communications - to generate return on investment.Specialties: advertising, brand management, budgeting, competitive, corporate communications, crm, decision making, digital signal processing, direct marketing, e - commerce, industry analysis, internet marketing, management, marketing, marketing communications, media relations, messaging, powerpoint, presentation skills, press releases, print advertising, promotional materials, public speaking, relationship marketing, search engine optimization, strategic marketing, semiconductors

Phillip Parker's Current Company Details
ExxonMobil

Exxonmobil

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Digitally Driving ROI
united states
Website:
exxonmobil.com
Employees:
65975
Phillip Parker Work Experience Details
  • Exxonmobil
    Brand Manager: Polyethylene
    Exxonmobil Jul 2020 - Present
    Houston, Texas Area
    Worldwide marketing for performance polyethylene polymers. Programs extending from awareness to consideration to acquisition to retention and advocacy.
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  • Exxonmobil
    Brand Manager: Catalyst And Licensing, Synthetic Basestocks
    Exxonmobil Oct 2017 - Jul 2020
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  • Speedcast
    Director Of Marketing
    Speedcast Jan 2017 - Sep 2017
    Houston, Texas Area
    Responsibility for worldwide marketing team. Initial projects include company re-brand and implementing processes and procedures to align multiple stakeholders worldwide. Aligned product portfolio messaging, benefit statements and sales tools as part of initial integration.
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  • Harris Caprock Communications
    Director Of Marketing Communications
    Harris Caprock Communications Jul 2014 - Jan 2017
    Houston, Texas Area
    Harris CapRock was acquired by SpeedCast in January 2017Managed team of program managers, event managers and internal communicators to raise brand awareness and prompt customer activity via online and in person interaction on a worldwide basis. • Spearheaded customer advisory board and sales conference planning and execution (both rated best ever with over 9/10 approval rating). • Launched new website and multiple new online touch points while revamping brand look and feel to… Show more Harris CapRock was acquired by SpeedCast in January 2017Managed team of program managers, event managers and internal communicators to raise brand awareness and prompt customer activity via online and in person interaction on a worldwide basis. • Spearheaded customer advisory board and sales conference planning and execution (both rated best ever with over 9/10 approval rating). • Launched new website and multiple new online touch points while revamping brand look and feel to increase traffic over 30% per month. • 200% increase in speaking opportunities and contributed article placements year on year• Implemented communications dashboards to improve visibility and gain trust of key stakeholders.• Enacted first of its kind worldwide tracking study for better decision making and re-positioning of key messages. • Negotiated and implemented major sponsorship with the Houston Rockets NBA franchise that helped raise brand awareness in target market by 5% year on year. Show less
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  • Texas Instruments
    Senior Worldwide Manager: Marketing, Marcom & Internet Marketing
    Texas Instruments Dec 2008 - Jul 2014
    Stafford, Texas
    Simultaneously managed marketing communications, internet marketing and media relations teams with focus on silicon and software messaging (including open source and SaaS)• Drove best practices for Search Engine Marketing (SEM) including Search Engine Optimization (SEO) and pay-per-click (PPC) activity resulting in 50% lower CPC and an 18% increase in website conversions. • Worked closely with sales departments to identify customer trigger activities resulting in a 25% monthly increase… Show more Simultaneously managed marketing communications, internet marketing and media relations teams with focus on silicon and software messaging (including open source and SaaS)• Drove best practices for Search Engine Marketing (SEM) including Search Engine Optimization (SEO) and pay-per-click (PPC) activity resulting in 50% lower CPC and an 18% increase in website conversions. • Worked closely with sales departments to identify customer trigger activities resulting in a 25% monthly increase in leads.• Launched multiple internet marketing projects including new web sites, selection tools, mobile sites, wiki integration and social media tools. Sites include dsp.ti.com, e2e.ti.com, beagleboard.org, designsomething.org among others. Some sites exceed 10 million visitors a year. Directly interfaced with graphic designers to develop compelling site content and effective navigation. Completed projects to improve efficiency, lower bounce rate and increase website KPIs. Show less
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  • Texas Instruments
    Senior Worldwide Communications Manager
    Texas Instruments Jun 2005 - Dec 2008
    Stafford, Texas
    Selected and managed advertising and media relations agencies. Managed worldwide online/print direct marketing and search campaigns. • Less than 1% variance in projections to actuals of multi-million worldwide marketing budget• Headed cross-business communications measurement team resulting in 100% adoption of measurement toolkit to enable improved communications metrics such as brand dashboards and conversions• Enacted competitive benchmarking methodology including focus groups… Show more Selected and managed advertising and media relations agencies. Managed worldwide online/print direct marketing and search campaigns. • Less than 1% variance in projections to actuals of multi-million worldwide marketing budget• Headed cross-business communications measurement team resulting in 100% adoption of measurement toolkit to enable improved communications metrics such as brand dashboards and conversions• Enacted competitive benchmarking methodology including focus groups, messaging evaluation, media relations tracking and competitive spend estimation.• First to semiconductor market with many social media channels such as LinkedIn, Facebook, Twitter and YouTube. Show less
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  • Texas Instruments
    Marketing Communications Manager
    Texas Instruments Jun 2001 - Nov 2005
    Stafford, Tx
    Managed worldwide brand footprint to provide consistency in messaging, trade marking, logos and visual identifiers. Maintained internal communications programs to stimulate internal brand champions. • Improved worldwide brand and attribute tracking study resulting in better decision-making.and reduction in marketing spend of over $250,000 • Created and drove adoption of division wide release to market methodology to improve effectiveness of product introductions and increase early… Show more Managed worldwide brand footprint to provide consistency in messaging, trade marking, logos and visual identifiers. Maintained internal communications programs to stimulate internal brand champions. • Improved worldwide brand and attribute tracking study resulting in better decision-making.and reduction in marketing spend of over $250,000 • Created and drove adoption of division wide release to market methodology to improve effectiveness of product introductions and increase early adopter customer satisfaction. Reduced go-to-market preparation time by 20% from ten weeks to eight weeks.• Championed internal and external communications on product launches, acquisitions and business unit changes resulting in press coverage in Wall Street Journal, New York Times and Financial Times. Show less
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  • Texas Instruments
    Marketing Communications Program Manager
    Texas Instruments Dec 1997 - May 2001
    Stafford, Texas
    Led major events such as tradeshows, developer conferences and user groups while managing Third-Party Network and University program. • Energized channel partners through cooperative and affiliate marketing programs. Increased cooperative marketing activity 10x in four years. • Grew developer network 300% through marketing programs. • Key member of team responsible for growing partner/channel developer conference attendance over 200% in 5 years.
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Phillip Parker Skills

Competitive Analysis Digital Marketing Marketing Communications Email Marketing Online Marketing Product Marketing Management Marketing Cross Functional Team Leadership Marketing Strategy Direct Marketing Online Advertising Strategy Sem Product Launch Seo Strategic Planning Product Management Crm B2b Marketing Social Media Marketing Corporate Communications Advertising Product Development Messaging Brand Management Market Research Lead Generation Relationship Marketing Interactive Advertising Multi Channel Marketing Demand Generation Keyword Advertising New Media Strategy Public Speaking Team Leadership Analytics Key Messages User Groups Integrated Campaign Development Search Engine Positioning Brand Compliance Collaborative Planning Roi Accountability Program Launches Channel Programs Corporate Positioning Customer Programs Market Requirements Value Based Selling

Phillip Parker Education Details

Frequently Asked Questions about Phillip Parker

What company does Phillip Parker work for?

Phillip Parker works for Exxonmobil

What is Phillip Parker's role at the current company?

Phillip Parker's current role is Digitally Driving ROI.

What is Phillip Parker's email address?

Phillip Parker's email address is p-parker1@ti.com

What is Phillip Parker's direct phone number?

Phillip Parker's direct phone number is +197882*****

What schools did Phillip Parker attend?

Phillip Parker attended University Of Houston, The University Of Texas At Austin - The Red Mccombs School Of Business.

What are some of Phillip Parker's interests?

Phillip Parker has interest in Animal Photography, Children, Gardening, Sports Coaching, Mentoring, Travel.

What skills is Phillip Parker known for?

Phillip Parker has skills like Competitive Analysis, Digital Marketing, Marketing Communications, Email Marketing, Online Marketing, Product Marketing, Management, Marketing, Cross Functional Team Leadership, Marketing Strategy, Direct Marketing, Online Advertising.

Who are Phillip Parker's colleagues?

Phillip Parker's colleagues are Anthony Cockcroft, Annie Mangru, Camysa Sturgeon, Joaquin Belbruno, Lucibar Davalillo, Natalia Paz, Alfred Gendy.

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