Phillip Medlin Email & Phone Number

Denver, Colorado, United States

Westminster, Colorado, United States

• Managed the RFP process as the project manager, coordinating with key stakeholders and maintaining accurate information in SalesForce.
• Developed digital media plans aligned with Channel Factory products to achieve client KPIs.
• Curated targeting lists that align with the brand's intended audience.
• Collaborated with Account Management to ensure a smooth transition from pre-sales to post-sales for campaigns.

Westminster, Colorado, United States

• Organized and was responsible for campaign setup across Facebook Ad Manager, Google Campaign Manager, Display and Video 360, and Pinterest.
• Built naming conventions to generate through third-party ad server tools and implemented ad tracker and click tags in DSPs.
• Analyzed campaign performance and provided optimization recommendations.
• Managed ad spend of multi-million-dollar ad accounts.
• Assisted in building the start-up process for Albertson's Media Collective and the Albertson's Media Collective analytics portal.
• Ran analysis of currently running promotions and ads to better optimize towards performance KPI's.

200 N Vienna Street, Ruston, LA

• Helped grow the brand by increasing engagements on social media and growing followers on brand accounts.
• Implemented a cohesive digital marketing campaign that contributed to revenue and sales growth.
• Reported performance back to store managers based on specific key performance indicators showcasing engagement growth and brand development.
• Utilized web analytics and data analysis for insights into user behavior on the brand's digital platforms.

Louisiana Tech