Diane Phillips Email & Phone Number

Lincoln, Rhode Island

• Develop marketing strategies for both Innovex and its digital marketing clients• Manage and mentor a 9-person digital marketing team

Chatham, Nj

Insurance brokerage firm in Chatham, NJ specializing in alumni affiliations, primarily for health and life insurance. Hired to improve website content and SEO, develop customized communications including automated/inbound marketing, develop and provide brand guidelines and templates.

Morristown, Nj

P&C insurance software (SaaS) and IT infrastructure, datacenter and cloud solutions company based in Morristown, NJ. Recruited to rebrand the company completely, and drive new business for the company by managing all marketing activities, staff and vendors.• Lead a complete corporate rebranding within one year, including sales materials, marketing collateral, trade show exhibits, new website creation, ads, eblast campaigns.• Marketing functions included development and execution of all product launches and campaigns, videos, telemarketing management, product webinars, eblast campaigns, interactive presentations, press releases, social media, budget, vendor management. • Produced all marketing collateral personally, saving the company $55,000.• Received a special recognition bonus at end of first year for high achievement of goals.

Warren, Nj

Marketing communications project manager and brand team lead for property and casualty and professional and management liability business units of an international insurance carrier.• Developed and expanded the Business Insurance brand, including 42-page brand guidelines, product collateral hierarchy, and the internal brand rollout plan.• Awarded the title Brand Team Lead for continued efforts in brand management.• Creative development of business unit’s first iPad app.• Project management experience including the company’s biggest portfolio product launch in 2011, delivering 15 product sheets, launch kit, regional launch oversight of 34 events, innovations including a portfolio-specific marketing resources landing page, seven customer-facing videos, and all internal and external communications.• Vendor management for new brand initiatives of agencies, design groups, writers and production services.• Cross-team experience on many initiatives, particularly brand-related.

Smithfield, Ri

Global $1 billion B2B manufacturing company (matrix organization) based in France, with Americas’ headquarters in RI. • Partnered with diverse business units, including executive management, sales, product teams, and engineering, as well as vertical channels, to develop and implement marketing strategies.• Established the company’s first and only in-house design department, to facilitate marketing campaigns in the Americas, later to assist with global rebranding. Staff of four. • Developed new strategy for coordinating communications around product launches across business units, directly and dramatically improving customer satisfaction.• Developed innovative Sperian-branded marketing materials for distributors to tailor for their customers, creating a marketing win-win for both Sperian and its B2B customers.• Established highly utilized training webinars and web-based content for B2B and B2C customers, giving access to Sperian’s new online data asset management library.• Rolled-out dozens of successful new product launches, via print collateral, direct mail, web, email, and advertising. • Established and managed a professional in-house photography studio.• Vendor management of agencies, special services, freelancers.

Branding Transition Manager:Americas representative on global rebranding team, budget of $1.5 million, over 540 line items. Tasked to develop strategy for communicating the company renaming and consolidation of 50 worldwide brands to four, to internal employees, external B2B and B2C customers and business partners. • Managed project team of 20 dispersed throughout the Americas, to successful completion, on schedule and 20% under budget.• Regular presentations to C-suite-equivalent executives, which often included recommendations that were incorporated into their strategic planning.• Received special recognition and compensation by company CEO for success.Communications Lead:Led virtual team of 32 in 16 locations across the Americas. Developed a successful corporate pandemic and crisis management strategy and communications plan, that was accepted for rollout across the global organization.

Ri

Ad agency experience (management, production, design) in RI and owner of two design businesses in the NYC metro area. Heavy focus on branding and positioning of tech startups in the Boston area.

Degree, Graphic Design

Certificate, Project Management