At Zynga, we strive to be the premier destination for advertising in mobile entertainment with the best audience reach, high quality content, and user experience in mobile gaming. As the VP of Advertising Monetization, I've set the strategy and built the teams that provide the platform, products, operations, and services to manage and grow Zynga's $X00M Owned & Operated Ads business with one of the largest mobile in-app Ad inventory portfolios in the world.I SPECIALIZE IN:➡️ PRODUCT MANAGEMENT: IC and Leader in Insurance, Mobile Gaming, Ad Tech➡️ MOBILE MONETIZATION: Maximizing user engagement & revenue, specializing in mobile gaming apps & advertising➡️ DATA AND ANALYTICS: SQL proficiency, data driven decision making, built data reporting processes, systems, and infrastructure➡️ TEAM BUILDING: Developed and grew teams in Operations, Business Intelligence, Analytics, Product, Engineering, and Account Management➡️ ADS M&A: Ad Monetization expert in due diligence for multiple acquisitions including Chartboost, Rollic, Popcore, Small Giant, Gram, & Peak gamesCAREER HIGHLIGHTS INCLUDE:✅ Grew incremental Ad Revenue by $150M+✅ Manage $X00M Ad Monetization, expanding Ads integration to nearly every game in the Zynga portfolio✅ Platform B2B: Gained 85% platform adoption of first party Ad Tech in core Zynga portfolio, and >90% integration of Ads in all games✅ Mobile B2C: Improved social engagement by 3x and monetization by 20%+✅ Awarded Zynga Individual Excellence Award (15/yr company wide)Let's start a conversation: phillip.suh@gmail.comEDUCATION- MBA, Massachusetts Institute of Technology (MIT) Sloan School of Management- MPA, Harvard Kennedy School (HKS)- Bachelor of Science (BS) in Economics, and in Law, United States Military AcademyCORPORATE CAREER- Over 11 years of Product Management experience in Insurance, Mobile Gaming, and Ad Tech- Proven leader of small and large teams with strong team retention and record of developing other leaders- History of building innovative Ad Tech products and features both internally and collaboratively with industry partners- Member of multiple Ad Tech Industry Advisory Boards- Advisor to multiple early-stage startups- Expert in mobile monetization and Ad Tech with speaking engagements at the Game Developers Conference (GDC), Gamesforum, Mobile Growth Summit, PocketGamer Connect, & VentureBeatPERSONAL- Decorated US Army Officer. Awarded the Bronze Star Medal, Meritorious Service Medal, and Army Commendation Medal- Explored over 30 countries across 5 continents
Listed skills include Product Management, Strategy, Management, Leadership, and 21 others.