Philip Mcguirk Email & Phone Number

London, United Kingdom

As a Conversion Rate Optimisation (CRO) Test Designer, my role is to increase conversion and revenue through A/B and multivariate testing. Working alongside the CRO manager we analyse user data to identify areas within the user funnel which we believe could be improved. Once a hypothesis has been established, my role is to design a test and, once agreed.

As eCommerce Web Designer, my role involved creating commercial pages across the Currys and PC World websites. Working on various promotional campaigns, I was required to take a lead role in designing and implementing multiple promo executions, including all the major seasonal sales periods. I was also required to build supplier funded pages and.

During my time at Jobsgopublic I was responsible for the creation and maintenance of campaign websites. This included overseeing the end to end production of the microsite, from design brief to full delivery and subsequent user support, within an agreed timeframe. All sites were created using the Bootstrap framework, meaning they were fully device.