ASX listed CHL is a global peer-to-peer tech platform connecting holidaymakers with thousands of unique vans that are available to hire for their next outdoor adventure.Founded and Headquartered in Newcastle Australia in 2015, CHL now offers vans for hire in Australia, New Zealand, UK, Spain, Germany, Netherlands and Austria. CHL is recognised as one of Australia’s fastest-growing technology companies ranking #17 in AFR’s 2021 Fast 100 Companies.

Honorary Enterprise Fellow within the Business and Economics faculty supporting world class accelerator programs across the university including MAP, TRAM, Velocity and more.Focused support on digital and physical product creation, business strategy, e-commerce and brand development.

Non Exec Director, technology committee member and employment business advisory.Aruma is a one of Australia's largest disability service providers that supports people to live the life they want. Aruma offers various services to over 5,000 people across New South Wales (NSW), Queensland (Qld), Victoria (Vic), and the Australian Capital Territory (ACT). Aruma’s disability services are tailored to individual needs, recognizing that everyone knows how to live their best life.Their offerings include:NDIS Home and Living Supports: Assisting with daily living tasks and home environment.Support Coordination: Helping navigate the NDIS system.Social and Community Participation: Encouraging community engagement.Therapeutic Supports: Supporting health and well-being.Supported Employment: Assisting with work opportunities.Whether you need a new home, employment support, or help with your disability, Aruma is committed to helping you live your best life

Non Executive Director, Executive Committee Member and RAP Committee Member. The Victorian Health Promotion Foundation (VicHealth) is a statutory body. VicHealth was set up as the world’s first health promotion body in line with the 1987 tobacco act. As a pioneer in health promotion, our primary focus is promoting good health and preventing chronic disease.

The Cerebral Palsy Alliance are global leaders in cerebral palsy research and fund the world’s best and brightest researchers to find ways to improve current treatments and ultimately find a prevention and cure for cerebral palsy. We have created and run Steptember to raise money through walking 10k steps a day in September and the truly awesome ‘remarkable’ disability and med tech accelerator programs in Australia and the US.

Bunnings is Australia’s most trusted brand, the largest home improvement retailer in the country and part of the Wesfarmers conglomerate. Leading the group marketing teams through digital transformation, insourcing capability and building out a full content creation capability across Australia and New Zealand.

Consulted during the COVID period : Executive Advisor to VicHealth, Marketing and Ecommerce advisory at Esmi Skin Minerals, Advisor to the University of Melbourne and Marketing Advisor to Bunnings.

Formed and led the multiple award winning global Jetstar marketing and brand teams end to end. Major geographies include Australia, Japan, Singapore, Vietnam, New Zealand and China.Delivered over $4 billion in sales and $400 million in EBIT in 2019 - Jetstar’s largest ever profit. Formed Oracle Markie Global Award winning digital customer experience across Asia.Co-created Jetstar’s book on Jetstar.com strategy to drive direct sales. Formed multiple award winning content teams all over Asia Led Qantas Group media buying to maximise efficiency and commercialisation capabilityGained board approval to Jetstars brand of the future designing future aircraft all the way through to future creativeSet up customer feedback loops to modernise customer listening

P&L responsibility for Qantas Group owned independent proprietary tech online travel agent - ‘Hooroo’. Led fully agile digital product teams to component based rebuild to ensure future viability. Led the formation of the Qantas Group Airbnb partnership, building multiple APIS allowing for the creation of the worlds first airline loyalty points (Qantas Frequent Flyer) with Airbnb. Gained board approval to integrate the full Hooroo business into Qantas Loyalty and rebrand as Qantas Accomodation.

Board Director responsible for the full P&L of the Ecommerce business; Brand strategy and the creation and execution of all Marketing & PR activities.

Led TJX marketing and E-commerce teams through rapid expansion in Europe opening over 100 stores in the UK Ireland Germany and Poland and co- creating TJXs first e-commerce.Set up and structured multiple in house teams and supporting agency structures.Reworked the whole TKMAXX brand proposition defining service proposition, employee value proposition, customer commitments and retrained every team member .Delivered top line growth of over $2 billion over the period

Co-created and launched the HomeSense brand into the UK.

Created and implemented retail processes to drive effective operations after a period of VC ownership. Integrated Homebase into the Home Retail Group Business

Responsible for sales and marketing Unilever products in ASDA Walmart UK . Contracted to Walmart - Global lead for Health and Beauty working in Walmart US.

Owned the P&L of the Persil Brand - Unilever's largest brand in the UK.

Graduate trainee in marketing and sales