Phil Roach

Phil Roach Email and Phone Number

Regional Account Executive @ Primo Brands
Montgomery, TX, US
Phil Roach's Location
Montgomery, Texas, United States, United States
Phil Roach's Contact Details

Phil Roach personal email

n/a
About Phil Roach

Sales Executive with 25+ years experience at the National, Regional, and Key Account levels and recognized track record in both Direct Sales and Food Brokerage Management. Possess the ability to quickly establish and maintain Key Account relations yielding success in Wholesaler/Indirect Markets. Knowledge selling to a broad scale of Trade Classes: Grocery, Drug, C-Store, Mass, Food Service, Hardware, Housewares, Dollar (Value Discount), and Distributors.Experience includes:Business Development, Strategic Planning, Category Management, IRI/Nielsen/POS Data, Forecasting, Sales Operations, Brand Share, Cause Marketing, Cross-Functional, Food & Beverage, CPG, Private Label, Multiple SKU Management, New Item/Speed-to-Shelf Retail Execution, DSMP Retail Standards, Microsoft Office

Phil Roach's Current Company Details
Primo Brands

Primo Brands

View
Regional Account Executive
Montgomery, TX, US
Website:
primobrands.com
Employees:
4034
Phil Roach Work Experience Details
  • Primo Brands
    Regional Account Executive
    Primo Brands
    Montgomery, Tx, Us
  • Primo Water North America
    Regional Account Executive
    Primo Water North America Mar 2010 - Present
    Tx-Ok-Gulf Coast
    Currently, as Regional Account Executive, I am responsible for all facets of sales operations within the Gulf Coast Region (TX/OK/LA/MS/AL). Since transitioning to a Direct Sales force (2012), the Texas Region has grown to exceed 4.5 million cases and eclipse $14.4 million in revenue.Key accomplishments/deliverable's include: • ‘Circle of Excellence’ – Winner of Top Retail Sales (Revenue), highest award given within Company• Region has averaged 15%+ growth on an annual basis over past 4 of 5 years.• Increased volume 212% in Region’s largest Wholesaler.• New Item Execution-first to Market in the Country in all 3 National launches (11 SKU’s).• Expanded brand presence with a net gain of 100+ distribution voids.• Developed Strategic Plan to reverse volume loss of 2 major Accounts to finish 1.5% ahead of PY.• Achieved highest Brand Share in Territory history on 2 product segments.• Generated 84,000 cs of incremental volume in a month by leveraging Cause Marketing with a National Event.• Led cross functional team in getting 2 SKU’s created for Texas Region business unit.
  • P & S Sports
    Founder, President
    P & S Sports Aug 2009 - Sep 2014
    Spring, Tx
    P & S Sports is a youth sports consulting and professional training firm, which organizes and directs youth sports camps, in addition to providing one-on-one private instruction.
  • Home Care Industries
    National Sales Manager
    Home Care Industries May 2003 - Jul 2009
    The Retail Division, representing 8% of HCI’s annual revenue was a new business unit created to gain entry in the Retail Sales Trade. Reporting directly to the CEO/President, primary responsibilities were to improve the effectiveness of the Sales Network (consisting of 19 Broker Networks), build Key Account relations within the 150+ Direct HDQ customers, and increase profit/unit sold across the 400+ sku product line augmenting gross margin.Key accomplishments/deliverables include:• Grew Retail Division’s Same Store Sales-Annual Profit 67%, Profit/Unit 147%, and GP% from 18.6% to 30.6%.• New Business-Sourced & closed 40 new accounts totaling $1.8M adding $750K revenue annually.• Designed Strategic Plan elevating revenue 1.4%, profit 15%, and profit/unit sold 21.9% vs. PY and obtained Division’s all-time GP% of 34.3%.• Facilitated cross-functional communications between internal departments designing display unit that resulted in over 2,500 units sold totaling $400,000 incremental profits.• Developed category management program, yielding GP% increase of 19% to 36%.• Directed cost reduction plan by improving efficiencies of Sales Network saving the Retail Division 8.4%.
  • Luke Soules/Acosta Sw Brokerage
    Regional Brand Manager/Key Account Manager
    Luke Soules/Acosta Sw Brokerage Apr 1998 - Jan 2003
    Houston, Texas Area
    Heavily recruited by the President of Luke Soules SW, Inc. (Houston), largest Regional Food Brokerage Company in the Southwest, to manage a Top 5 portfolio and strengthen the Company’s high profile representation by obtaining new regional business. In addition, took over all Frozen Food responsibilities as Key Account Manager at Kroger SW division, largest account in Region (200+ stores and a 35% share).Key accomplishments/deliverables include:• Within 3 years, desk portfolio became #1 with annual brand sales reaching $36.6 million, 45% increase, representing $1.1 million in revenue.• Managed annual promotional budgets up to $10.0M, yielding Market share growth in 4 of the 5 Brands managed.• Led the transition of two manufacturers into regional accounts (Business Development) resulting in annual revenue increase of $250K locally and $1.2 million regionally.• Managed Kroger SWo Total Brand sales surpassed $254 million, reflecting a 25% increase for business represented.o Placed over 1,000 new items with over 90% acceptance rate.o Credited with obtaining the first Purchase Order in the Nation on Boston Market launch.• Served as ‘Regional Brand Manager’ for Pinnacle Foods and Con Agra Dairy• Created and managed a key promotional tracking tool measuring volume versus trade spending (incremental sales lift) developing a baseline used to assist in forecasting future promotions. Program was incorporated at the Regional level for Con Agra.• Appointed to ‘Broker Advisory Council’ - Pinnacle Foods• Welch’s ‘President’s Club’ Award• Swanson’s Brand Manager ‘Top 5’ Ranking
  • Marketing Specialists Sales
    Brand Manager/Key Account Manager
    Marketing Specialists Sales Jul 1996 - Apr 1998
  • Brown Brokerage Company
    Vice President - Grocery Sales
    Brown Brokerage Company May 1990 - Jul 1996
  • Buy For Less Foods
    Assistant Store Manager
    Buy For Less Foods Jul 1987 - May 1990

Phil Roach Skills

Forecasting Sales Sales Management Management Business Planning Strategic Planning Fmcg Key Account Development Budgets Account Management Retail Business Development New Business Development Selling Marketing Direct Store Delivery Key Account Management Merchandising Consumer Products Negotiation Cross Functional Team Leadership Leadership Category Management Strategic Selling New Item Launches Margin Enhancement Brand Development Market Planning Budgeting Event Marketing Fact Based Selling Bottled Water Pricing Strategy Fast Moving Consumer Goods Strategy Grocery National Accounts Iri Ac Nielsen Nielsen Promotional Analysis New Item Introduction New Item Development Private Brands Cross Merchandising Planogram Development Distributors Categorization Cpg Sales Space Optimization Microsoft Office Grocery Industry Customer Relationship Management

Phil Roach Education Details

  • University Of Oklahoma
    Health And Physical Education/Fitness
  • Crowder Junior College
    Crowder Junior College
    Business Administration, Management And Operations
  • Beggs High School
    Beggs High School
    Diploma

Frequently Asked Questions about Phil Roach

What company does Phil Roach work for?

Phil Roach works for Primo Brands

What is Phil Roach's role at the current company?

Phil Roach's current role is Regional Account Executive.

What is Phil Roach's email address?

Phil Roach's email address is pr****@****ces.com

What schools did Phil Roach attend?

Phil Roach attended University Of Oklahoma, Crowder Junior College, Beggs High School.

What are some of Phil Roach's interests?

Phil Roach has interest in Coaching Youth Football And Baseball.

What skills is Phil Roach known for?

Phil Roach has skills like Forecasting, Sales, Sales Management, Management, Business Planning, Strategic Planning, Fmcg, Key Account Development, Budgets, Account Management, Retail, Business Development.

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