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Sales Executive with 25+ years experience at the National, Regional, and Key Account levels and recognized track record in both Direct Sales and Food Brokerage Management. Possess the ability to quickly establish and maintain Key Account relations yielding success in Wholesaler/Indirect Markets. Knowledge selling to a broad scale of Trade Classes: Grocery, Drug, C-Store, Mass, Food Service, Hardware, Housewares, Dollar (Value Discount), and Distributors.Experience includes:Business Development, Strategic Planning, Category Management, IRI/Nielsen/POS Data, Forecasting, Sales Operations, Brand Share, Cause Marketing, Cross-Functional, Food & Beverage, CPG, Private Label, Multiple SKU Management, New Item/Speed-to-Shelf Retail Execution, DSMP Retail Standards, Microsoft Office
Primo Brands
View- Website:
- primobrands.com
- Employees:
- 4034
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Regional Account ExecutivePrimo BrandsMontgomery, Tx, Us -
Regional Account ExecutivePrimo Water North America Mar 2010 - PresentTx-Ok-Gulf CoastCurrently, as Regional Account Executive, I am responsible for all facets of sales operations within the Gulf Coast Region (TX/OK/LA/MS/AL). Since transitioning to a Direct Sales force (2012), the Texas Region has grown to exceed 4.5 million cases and eclipse $14.4 million in revenue.Key accomplishments/deliverable's include: • ‘Circle of Excellence’ – Winner of Top Retail Sales (Revenue), highest award given within Company• Region has averaged 15%+ growth on an annual basis over past 4 of 5 years.• Increased volume 212% in Region’s largest Wholesaler.• New Item Execution-first to Market in the Country in all 3 National launches (11 SKU’s).• Expanded brand presence with a net gain of 100+ distribution voids.• Developed Strategic Plan to reverse volume loss of 2 major Accounts to finish 1.5% ahead of PY.• Achieved highest Brand Share in Territory history on 2 product segments.• Generated 84,000 cs of incremental volume in a month by leveraging Cause Marketing with a National Event.• Led cross functional team in getting 2 SKU’s created for Texas Region business unit. -
Founder, PresidentP & S Sports Aug 2009 - Sep 2014Spring, TxP & S Sports is a youth sports consulting and professional training firm, which organizes and directs youth sports camps, in addition to providing one-on-one private instruction.
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National Sales ManagerHome Care Industries May 2003 - Jul 2009The Retail Division, representing 8% of HCI’s annual revenue was a new business unit created to gain entry in the Retail Sales Trade. Reporting directly to the CEO/President, primary responsibilities were to improve the effectiveness of the Sales Network (consisting of 19 Broker Networks), build Key Account relations within the 150+ Direct HDQ customers, and increase profit/unit sold across the 400+ sku product line augmenting gross margin.Key accomplishments/deliverables include:• Grew Retail Division’s Same Store Sales-Annual Profit 67%, Profit/Unit 147%, and GP% from 18.6% to 30.6%.• New Business-Sourced & closed 40 new accounts totaling $1.8M adding $750K revenue annually.• Designed Strategic Plan elevating revenue 1.4%, profit 15%, and profit/unit sold 21.9% vs. PY and obtained Division’s all-time GP% of 34.3%.• Facilitated cross-functional communications between internal departments designing display unit that resulted in over 2,500 units sold totaling $400,000 incremental profits.• Developed category management program, yielding GP% increase of 19% to 36%.• Directed cost reduction plan by improving efficiencies of Sales Network saving the Retail Division 8.4%. -
Regional Brand Manager/Key Account ManagerLuke Soules/Acosta Sw Brokerage Apr 1998 - Jan 2003Houston, Texas AreaHeavily recruited by the President of Luke Soules SW, Inc. (Houston), largest Regional Food Brokerage Company in the Southwest, to manage a Top 5 portfolio and strengthen the Company’s high profile representation by obtaining new regional business. In addition, took over all Frozen Food responsibilities as Key Account Manager at Kroger SW division, largest account in Region (200+ stores and a 35% share).Key accomplishments/deliverables include:• Within 3 years, desk portfolio became #1 with annual brand sales reaching $36.6 million, 45% increase, representing $1.1 million in revenue.• Managed annual promotional budgets up to $10.0M, yielding Market share growth in 4 of the 5 Brands managed.• Led the transition of two manufacturers into regional accounts (Business Development) resulting in annual revenue increase of $250K locally and $1.2 million regionally.• Managed Kroger SWo Total Brand sales surpassed $254 million, reflecting a 25% increase for business represented.o Placed over 1,000 new items with over 90% acceptance rate.o Credited with obtaining the first Purchase Order in the Nation on Boston Market launch.• Served as ‘Regional Brand Manager’ for Pinnacle Foods and Con Agra Dairy• Created and managed a key promotional tracking tool measuring volume versus trade spending (incremental sales lift) developing a baseline used to assist in forecasting future promotions. Program was incorporated at the Regional level for Con Agra.• Appointed to ‘Broker Advisory Council’ - Pinnacle Foods• Welch’s ‘President’s Club’ Award• Swanson’s Brand Manager ‘Top 5’ Ranking
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Brand Manager/Key Account ManagerMarketing Specialists Sales Jul 1996 - Apr 1998
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Vice President - Grocery SalesBrown Brokerage Company May 1990 - Jul 1996
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Assistant Store ManagerBuy For Less Foods Jul 1987 - May 1990
Phil Roach Skills
Phil Roach Education Details
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Health And Physical Education/Fitness -
Crowder Junior CollegeBusiness Administration, Management And Operations -
Beggs High SchoolDiploma
Frequently Asked Questions about Phil Roach
What company does Phil Roach work for?
Phil Roach works for Primo Brands
What is Phil Roach's role at the current company?
Phil Roach's current role is Regional Account Executive.
What is Phil Roach's email address?
Phil Roach's email address is pr****@****ces.com
What schools did Phil Roach attend?
Phil Roach attended University Of Oklahoma, Crowder Junior College, Beggs High School.
What are some of Phil Roach's interests?
Phil Roach has interest in Coaching Youth Football And Baseball.
What skills is Phil Roach known for?
Phil Roach has skills like Forecasting, Sales, Sales Management, Management, Business Planning, Strategic Planning, Fmcg, Key Account Development, Budgets, Account Management, Retail, Business Development.
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Phil Roach
Corpus Christi, Tx -
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12gryphon.com
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