Phil Scoble Pg Dip Digm Email & Phone Number

Cheltenham

Cheltenham, England, United Kingdom

In my role I was responsible for creating integrated comms strategies and media campaigns around core areas of expertise: data analytics, research, open access and digital publishing. I worked with company experts to plan, write, edit and launch content and press releases. This involved planning outreach to targeted publications, as well as building and maintaining relationships with journalists. Achieved coverage in Times Higher Education, Ed Technology, and Research Professional. Working closely with the wider with marketing team, I synchronised my planned campaigns with strategic goals, helping to promote Jisc as an industry leader. Building relationships with partner agencies, I helped to develop public engagement campaigns that highlighted Jisc's work with other respected organisations.

Key achievements: Content strategistExternal and internal comms strategy Created and managed content team Vendor comms programmePersona creationCase study programme and further sales enablementPRCreated internal and external comms strategy, including PR, media buying, social media, and vendor outreach. Worked with external agencies to secure more than 40 pieces of coverage in targeted publications and platforms. Content Strategy Created content strategy, in partnership with the marketing team, built around targeted personas and keyword research. Helped develop five key personas and customer journeys mapped to clear content goals. Hired and trained a small content team, to create authoritative assets which helped build the GigaOm brand - including blogs, white papers, videos, and graphics.PartnershipsBuilt partnerships with media brands to boost the reach of GigaOm research and create opportunities for the company’s analysts to be featured in articles, podcasts, and videos, boosting their reputation and building a brand associated with excellence, expertise and authoritative opinions. Internal Comms Developed internal newsletters with key stakeholders to support distributed workforce, promote internal initiatives, and communicate policy changes.

Cheltenham

Key achievements: • Designed and implemented multiple content marketing strategies for company brands – including blogs, videos, infographics and automated email sequences that helped increase conversions • Created, monitored and optimised PPC campaigns, reducing Cost Per Conversion• Ran social media campaigns: tweet impressions rose from 4,000 a month to 22,000 a month in four weeks, engagement rates and followers tripled over the same period• Negotiated PR agreements and designed long-term joint campaigns with commercial partners• Doubled PR coverage for company in first year• Monitored and measured success of campaigns• Named 'Unsung Hero' for PR and Marketing in Catering Insight Magazine's Power List 2017I proposed, planned and implemented a content marketing strategy at PKL, producing blogs, infographics, brochures and videos with a small team. I wrote, filmed and edited a library of more than 100 videos, including case studies, explainer videos and magazine shows that helped to increase engagement on social media. These content campaigns led directly to more, higher quality enquiries - boosting conversion rates.To create co-promotion opportunities and build customer confidence, I worked with our supply partners to create joint content initiatives. As PR manager and media buyer, I secured coverage in targeted publications. Managing an annual budget, I negotiated page rates with publishers and secured extra, free editorial coverage. It was my responsibility to create briefs and write copy for our design team for our advertising campaigns. I ensured they complied with our brand strategy and promotional calendar. I also managed the company's Facebook and Twitter advertising campaigns, appraising and optimising them to build better click-through-rates and reduce the cost of conversions. I managed the design and launch of the U-Select eCommerce website, and used WordPress and Shopify to optimise the site for conversions with a designer.

Key achievements:• Wrote copy for PPC Google campaigns, increasing CTR • Delivered and edited content for company website• Improved site’s SEO performance• Wrote newsletters for business partners and customersAs Copywriter at Neptune I wrote in a distinct brand voice, adapting its tone for a variety of channels. To tight deadlines and specific briefs I created product copy, advertising slogans, videos and articles that were used in brochures, online, on social media, in adverts and in staff training.

Dartmouth

Key achievements: • Designed and managed multiple social media campaigns• Created and wrote copy for the dedicated BID website using WordPress• Organised, wrote and hosted a large-scale event launching the BID brand for the town, bringing it into the consciousness of our stakeholders• Worked closely with local government agencies and other stakeholdersAs BID Manager I ran the initiative’s social media campaigns and public engagement initiatives. I worked closely with the agency Chaos Design and the New Minds web design company to create copy for a new, award-winning advertising campaign, which included print ads and a new destination website, ensuring its language was consistent, positive and reflected Dartmouth’s unique offer.

Dartmouth, South Devon

Key achievements:• Recruited freelance teams to create marketing materials • Wrote press releases, corporate information and marketing materials for charities, public organisations and retail companies• Ran social media campaigns for several firms and organisations, increasing Dart Harbour’s followers from 10 to more than 1,000 in three months• Increased Dartmouth Academy’s student numbers by 10% through targeted PR and marketing campaigns• Ran public consultation initiatives• Secured 400+ stories in targeted publicationsI wrote press releases, responded to media enquiries, managed social media feeds, advertising budgets and rebranding exercises for a number of different clients. I helped clients develop engaging and in-depth websites, magazines and internal communications systems, and achieve high levels of public recognition through case studies, press releases and events. My clients included: Dartmouth Academy, the Our School Federation, Dartmouth Caring, Dartmouth Medical Practice, Dart Harbour, Smith Street Deli, Redhanded TV, Radio Dart, Startpoint PR and Cake Publicity.I worked with social media, created websites, magazines and advertising material. I also used my photography, Adobe Photoshop and filmmaking skills to create engaging content and marketing material for my clients, addressing the needs of their target audiences. I wrote and project managed the production of publications and marketing materials: writing design briefs, coordinating production and delivery to deadline and under budget. As a freelance journalist I wrote for the Herald Express, By the Dart magazine, Devon Life magazine and the Western Morning News. My first book, a 300 page, full colour hardback, ‘The Chronicles of Dartmouth: Volume 2’ for Richard Webb Publishing, was released in April 2012.

Devon, England, United Kingdom

Researched and wrote all stories relating to the Dartmouth area. I was also responsible for writing advertising features for local companies from many different industries.

Torquay, United Kingdom

Okehampton

Negotiated new projects with potential clients, both schools and other organisations. I planned, ran and evaluated projects.

Newton Abbot

Wrote for magazine and developed editorial ideas for magazine alongside working on a small telesales team. Company Ceased trading in May 2004.

Gift List. Client Logic, Exeter Worked for three months as Phone Agent on John Lewis Gift List account. I then received a promotion to become the nationwide customer service contact for the John Lewis Gift List website.As Customer Service Advisor (Gift List Website) responsibilities included designing and giving new training regimes, liaising with all Gift List Departments nationwide, taking responsibility for any escalations concerning the website in the call centre and from John Lewis branches single-handedly. As Team Leader, responsibilities included: updating agent records, monitoring agent's calls and implementing new initiatives on to the call centre floor.

Mini Mba In Marketing, Marketing

The Mini MBA in Marketing is an MBA level, CPD accredited course teaching strategic marketing planning skills encompassing a market.

Post Graduate Diploma, Marketing, Distinction

The course taught how to develop the strategic digital planning, digital transformation and real-time automation techniques marketers need.

Professional Diploma, Marketing, Distinction

Activities and Societies: Tutor's Award WinnerThe course focussed on teaching how to create an effective omni-channel campaign strategy.

Ba (Hons), Theatre Studies, 2:1 (Hons)

Achieved 2:1 in Theatre - specialised in photography and creating websites for events.

A Levels And Gcses

A-Levels in English and Drama AS Levels in Performing Arts and Psychology; also studied Photography GCSE

Gcse; Obtained Ten Gcses Including Maths, Double Science, English Literature And English Language