Phil Scoble Pg Dip Digm Email & Phone Number

Cheltenham

Cheltenham, England, United Kingdom

In my role I was responsible for creating integrated comms strategies and media campaigns around core areas of expertise: data analytics, research, open access and digital publishing. I worked with company experts to plan, write, edit and launch content and press releases. This involved planning outreach to targeted publications, as well as building and.

Key achievements: Content strategistExternal and internal comms strategy Created and managed content team Vendor comms programmePersona creationCase study programme and further sales enablementPRCreated internal and external comms strategy, including PR, media buying, social media, and vendor outreach. Worked with external agencies to secure more than 40.

Cheltenham

• Key achievements:
• Designed and implemented multiple content marketing strategies for company brands – including blogs, videos, infographics and automated email sequences that helped increase conversions
• Created, monitored and optimised PPC campaigns, reducing Cost Per Conversion
• Ran social media campaigns: tweet impressions rose from 4,000 a month to 22,000 a month in four weeks, engagement rates and followers tripled over the same period
• Negotiated PR agreements and designed long-term joint campaigns with commercial partners
• Doubled PR coverage for company in first year

• Key achievements:
• Wrote copy for PPC Google campaigns, increasing CTR
• Delivered and edited content for company website
• Improved site’s SEO performance
• Wrote newsletters for business partners and customersAs Copywriter at Neptune I wrote in a distinct brand voice, adapting its tone for a variety of channels. To tight deadlines and specific briefs I created product.

Dartmouth

• Key achievements:
• Designed and managed multiple social media campaigns
• Created and wrote copy for the dedicated BID website using WordPress
• Organised, wrote and hosted a large-scale event launching the BID brand for the town, bringing it into the consciousness of our stakeholders
• Worked closely with local government agencies and other stakeholdersAs BID Manager I ran the initiative’s social media campaigns and public engagement initiatives. I worked closely with the agency Chaos Design and the.

Dartmouth, South Devon

• Key achievements:
• Recruited freelance teams to create marketing materials
• Wrote press releases, corporate information and marketing materials for charities, public organisations and retail companies
• Ran social media campaigns for several firms and organisations, increasing Dart Harbour’s followers from 10 to more than 1,000 in three months
• Increased Dartmouth Academy’s student numbers by 10% through targeted PR and marketing campaigns
• Ran public consultation initiatives

Devon, England, United Kingdom

Researched and wrote all stories relating to the Dartmouth area. I was also responsible for writing advertising features for local companies from many different industries.

Torquay, United Kingdom

Okehampton

Negotiated new projects with potential clients, both schools and other organisations. I planned, ran and evaluated projects.

Newton Abbot

Wrote for magazine and developed editorial ideas for magazine alongside working on a small telesales team. Company Ceased trading in May 2004.

Gift List. Client Logic, Exeter Worked for three months as Phone Agent on John Lewis Gift List account. I then received a promotion to become the nationwide customer service contact for the John Lewis Gift List website.As Customer Service Advisor (Gift List Website) responsibilities included designing and giving new training regimes, liaising with all Gift.

Mini Mba In Marketing, Marketing

The Mini MBA in Marketing is an MBA level, CPD accredited course teaching strategic marketing planning skills encompassing a market.

Post Graduate Diploma, Marketing, Distinction

The course taught how to develop the strategic digital planning, digital transformation and real-time automation techniques marketers need.

Professional Diploma, Marketing, Distinction

Activities and Societies: Tutor's Award WinnerThe course focussed on teaching how to create an effective omni-channel campaign strategy.

Ba (Hons), Theatre Studies, 2:1 (Hons)

Achieved 2:1 in Theatre - specialised in photography and creating websites for events.

A Levels And Gcses

A-Levels in English and Drama AS Levels in Performing Arts and Psychology; also studied Photography GCSE

Gcse; Obtained Ten Gcses Including Maths, Double Science, English Literature And English Language