Phil Simmons Email & Phone Number

• Bruker Spatial Biology is a combination of Nanostring Inc. and Canopy Biosciences
• Leadership of ~45 technical Sales professionals covering North and South America

Billerica, MA, US

• The Canopy Biosciences Division sells Capital Equipment and CRO services into the highly competitive Spatial Biology market
• Brought into organization with specific goal of scaling the Commercial team to compete in a quickly growing market space
• Scaled global Sales and Field Applications teams from ~4 FTE to ~25 FTE over a two year period, including recruitment, training, and on going coaching
• Executive oversight of Key Opinion Leader (KOL) program to seed the market for newly launched Cellscape platform for Spatial Proteomics
• Presented to Bruker Board of Directors in November of 2022 with objective of securing funding
• Appointed to Due Diligence team that analyzed the acquisition of Nanostring Inc. in May 2024

St.Louis, MO, US

• Intoximeters, Inc. is a 75 year old manufacturer of Diagnostic instrumentation, with a specialty in equipment that detects the presence of alcohol in human breath using Fuel Cell and Infrared technologies
• The market segments that we support include Forensic Crime Labs, Law Enforcement agencies, Healthcare, and Industrial organizations
• Current role includes leadership of commercial and operational departments for the North American business, including Sales, Marketing, Customer Service, and Customer Training.

St. Louis, MO, US

• Chief Commercial Officer responsible for global leadership of Sales, Marketing, Business Development, and Project Management functions
• Recruited, trained, and led a team of nine Sales, Product, and Project Managers
• Conducted sales calls to high level prospects customers in the Pharmaceutical and Biotechnology industries
• Pitched and secured product and services contracts typically valued at $100K to $1MM
• Coached sales team to develop specialized sales strategies for key accounts
• Responsible for >30% compounded annual revenue growth over prior 5 year period

Burlington, MA, US

• Co-Founded Sigma Advanced Genetic Engineering (SAGE) Labs, a new division within Sigma Aldrich
• Recruited, trained, and managed a team of five PhD-level Product and Project Managers
• Developed Product development plans that led to launch of forty (40) offerings over 5 year period
• Developed and implemented promotional plans that led to brand becoming a top recognized brand in its field
• Trained a global team of 60 Sales specialists to identify and sell to new prospects
• Traveled globally to present seminars on ground breaking research in Genetic Engineering

Burlington, MA, US

• Successfully launched a flagship platform technology, Zinc Finger Nuclease, named ‘Technology of the Year’ by The Scientist trade journal in launch year
• Developed go-to-market strategy with buy-in from executive level management
• Developed branding program in close consultation with external creative agencies
• Developed new product pipeline that led to launch of 20 high growth product lines, resulting in $2MM in revenue in Year 1
• Executed promotional mix including public relations, advertising, email, and direct mail
• Trained global technical sales team using a mix of in person and web based techniques

Burlington, MA, US

• Drove double digit growth of the MISSION® line of siRNA research reagents
• Executed promotional mix including public relations, advertising, email, and direct mail
• Managed and developed junior Product Management personnel
• Researched customer needs and requirements via direct customer interaction
• Developed top line and expense budgets around assigned product line

• Provided recommendations to the Governor's office in order to better promote Biosciences Industry growth within Missouri.
• The Biosciences Industry Council was comprised of 15-20 business and university leaders from thestate of Missouri.

Radnor, Pennsylvania, US

• Drove double digit growth of software offering through development and execution of Strategic Marketing plan
• Successfully re-branded and launched a mature line of products, resulting in re-invigorated revenue growth
• Established a process-driven focus group program to research new market needs
• Served as Marketing representative in establishment of a formal Product Development Process
• Led teams of multi-departmental personnel in order to execute plans

US

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• Sold high value contract services to VP and Director-level prospects, growing revenue 14%
• Pitched and secured contracts typically valued at $500K to $1MM
• Executed standard prospecting activities to identify sales opportunities, including cold calling
• Conducted sales visits to prospects to present technology/service offering
• Negotiated over 50 service and licensing agreements with support from in-house legal teams

Wilmington, Delaware, US

• Initiated Product Management program for line of Contract Research Services
• Developed in-depth product positioning documents as basis for all marketing and sales plans
• Conducted market research of both customer needs and competitor offerings
• Developed product collateral and positioning documents
• Met with executive level management to plan market strategy

Wilmington, Delaware, US

•Multi-tasking to keep up with supervisory and scientific duties•Development of a high throughput sequencing program •Fair and decisive dealings with personnel issues•Ordering of capital equipment based on budget responsibilities•Procurement of supplies and materials through various vendors•Responsible for recruitment, interviewing and training of new.

Wilmington, Delaware, US

•Everyday use of genomic and molecular biological techniques •Proficient use of bioinformatics tools to search for genomic information•Multi-tasked on many different projects simultaneously•Provided clients with frequently updated progress reports•Kept a daily notebook of scientific results •Familiarity with wide variety of genomic techniques and studies

M.B.A, Marketing, Management

B.S., Biochemistry