As a Principal Product Designer at FloQast (month end close SaaS accounting application), I spearheaded the creation of user-focused and innovative solutions as an individual contributor while mentoring team of exceptional designers.Position Highlights:1. End-to-End Project Leadership:As the lead designer, I've been instrumental in the successful launch of 2 innovative products at FloQast, consistently exceeding user expectations. Shaped the trajectory of projects from ideation to delivery, ensuring alignment with FloQast's business objectives.2. User-Centered Research:Conducted comprehensive user research initiatives to uncover valuable insights into user needs and pain points. Leveraged various research methods, including user interviews, surveys, and analytics, to inform data-driven design decisions. Also, created a research program to conduct research more efficiently and analyze results quicker.3. Wireframing and Prototyping:Created intricate wireframes and interactive prototypes to visualize design concepts and facilitate collaboration among cross-functional teams.4. Usability Testing:Conducted usability tests to evaluate the effectiveness of design solutions and gather invaluable user feedback.5. Collaboration with Cross-Functional Teams:Collaborated closely with engineering, product management, and marketing teams to ensure design strategies aligned with FloQast's broader business goals.

In my role as Senior Lead UX Designer at Wells Fargo, I took charge of managing and mentoring a talented team of designers, while being intimately involved on the direction, input, and contribution of projects from start to end.My core responsibilities and achievements included:1. Individual Contributor Ecellence:As an individual contributor, I've taken ownership of critical design initiatives, leading projects from concept to completion. Successfully launched 5 products, showcasing my ability to actively shape project direction and deliver top-notch user-centered solutions.2. Cultural Transformation:I championed a user-centric culture within the organization by promoting a deep understanding of user needs and the importance of empathy in design. This included fostering a culture of collaboration, innovation, and continuous learning among team members.3. Team Development:I successfully mentored a team of designers, providing guidance, support, and professional growth opportunities. 4. Design Systems:I established comprehensive design systems for enterprise applications to ensure consistency and scalability across platforms and touchpoints, driving a cohesive brand experience.5. Cross-functional Collaboration:I collaborated closely with business teams to define goals, requirements, and vision for proof-of-concept enterprise applications. 6. Design Creation:I led and contributed to the creation of user journeys, site maps, wireframes, and intricate prototypes to effectively communicate design concepts, guide the development process, and maintain design excellence.7. User-Centered Research:I conducted and led extensive research using quantitative and qualitative methods to gather valuable insights, identify user needs, and inform design decisions, ensuring our designs were driven by user data and feedback.

Spearheaded multiple dynamic projects for start-ups and smaller companies, demonstrating versatility and adaptability across a range of industries. These projects included a family healthcare app, an innovative field service SaaS web application, and a user-friendly personal budgeting mobile application.Assuming the role of a hands-on leader, I meticulously guided each project from inception to completion. This comprehensive involvement allowed me to ensure the successful execution of our vision.My responsibilities encompassed various critical tasks throughout the project lifecycle:-Project Kickoff: I initiated projects by setting clear objectives, goals, and timelines, ensuring alignment with stakeholder expectations.-Gathering Requirements: I proactively engaged with stakeholders and end-users to understand their needs and expectations, leveraging this information to drive project success.-Conducting Research: To stay at the cutting edge of technology and industry trends, I conducted extensive research, keeping our projects innovative and competitive.-Creating Wireframes and Prototypes: I used cutting-edge design tools to create wireframes and prototypes, transforming abstract concepts into tangible, visual representations for stakeholder review.-Conducting Usability Tests: Ensuring the end-user's experience was exceptional, I orchestrated usability tests, collecting valuable feedback and insights to refine the final product.-Collaborating with Cross-Functional Teams: I fostered collaboration between designers, developers, and stakeholders, ensuring that everyone was aligned with the project's goals and working together cohesively.By proactively addressing project challenges and facilitating efficient communication among team members, I consistently achieved exceptional results. These experiences have not only honed my technical skills but also nurtured my ability to deliver high-impact, user-centric solutions.

Enova is a public fintech company based in Chicago with multiple consumer and business brands. I managed a team of designers and led user experience design initiatives for the organization and its seven global brands across the United States, the United Kingdom, and Brazil. My key responsibilities and accomplishments included:1. Established a comprehensive UX framework to streamline the design process for all creative projects and ensure consistency across platforms.2. Developed a research program aimed at efficiently conducting qualitative research to gain deeper insights into end users.3. Developed and facilitated 4 day design sprints to empower product owners, engineers, and marketers with the knowledge and tools to create more effective, user-focused products.4. Crafted high-quality wireframes, interactive prototypes, user stories, and flow diagrams to visually communicate design concepts and facilitate collaboration among cross-functional teams.5. Designed and conducted usability tests to validate design solutions and gather valuable user insights, ensuring an optimal user experience across all digital touchpoints.6. Led, created, and conducted qualitative research that included remote user interviews and surveys.

Successfully implemented UX design framework for all creative projects which resulted in faster project completion times and better designs for end users. Created and led UX workshops to train company on new UX processes and tools. Built and created design systems for several Enova brands. Created deliverables such as user flows LoFi/HiFi wireframes, complex interactive prototypes, user stories, usability tests, and surveys.