Creative strategist working collaboratively across brand and innovation teams for start-up, scale-up and large scale businesses. Key responsibilities include:— Brand strategy and development: consumer research, trend and market research, identifying insights and creative opportunities, brand strategy - positioning, purpose, brand idea, emotional positioning, brand narrative, messaging and tone of voice, strategic oversight of visual brand identity development— Innovation consulting: consumer and market research, opportunity identification, creative ideation, user experience development, qualitative and quantitative consumer testing, creative development and refinement, final innovation recommendation

Role in management team overseeing strategic direction of projects, and managing workflow through the agency. Key responsibilities included:— Defining and writing creative briefs — Gathering research for brand, audience and market insights— Working collaboratively with creatives and writers to develop creative direction of projects— Creating and presenting creative pitches— Oversight and management of producers and production workflow of projects— Developing projects’ production and media strategy— Developing and implementing Diversity Internship Program — Building and maintaining client relationships* Guest Masters of Design examiner at Massey University* Guest lecturer at Massey University* Keynote speaker at Mindset of Design Conference 2020

(Short-term contract)— Leadership, management, and collaboration with a team in the creative development, execution, and production of a range of projects including marketing and advertising projects, branding and identity design, user experience design, and service design. — Employment of human-centred design processes to create and develop strategies for effective delivery of messages, products, and services to meet clients’ marketing objectives.— Production and management of project timelines and budgets to effectively deliver projects and meet client and stakeholder needs.— Co-ordination and communication with relevant team members to ensure client objectives and creative goals are met.

Creative project management role overseeing the production of multiple video projects at any one time:— Planning and strategy for video content (social media, online, corporate, TVC, cinema)— Management of project budgets and timelines / production schedules— Co-ordination of all elements of pre-production including storyboarding, art direction, shoot logistics and planning, crewing, casting, wardrobe, location scouting, props sourcing, call sheets, crew travel, filming permits— Oversight of shoot days: Running point on filming days and co-ordination of all crew, cast and client, onset art direction and set dressing— Coordination of all stages of post-production processes including editing and animation— Account management and facilitation of communication between client and creative / production team.

Model and performer in the 2015, 2016, and 2017 World Of WearableArt shows in Wellington, and additional events and photoshoots in New Zealand and China.

Design Tutor at Hunan University of Technology in Hunan, China.Developed and delivered a studio based graphic design course for Nelson Marlborough Institute of Technology’s visual communication design programme at Hunan University of Technology in China. This encompassed transforming learning outcomes to specific briefs and lesson plans, and delivering engaging lectures and classes for Chinese design students.

Visual Communication Design | School of Design / Ngā Pae MāhutongaResponsible for teaching, research and service duties:—Course development and delivery of studio based papers within the visual communication design programme specialising in human-centred design / design thinking, rhetoric and persuasion, graphic design, art direction, and ideation. —Undertaking and completion of Masters of Design, using design thinking processes to explore the intersections of social media, street dance culture and self-identity—Contribution to domestic undergraduate recruitment strategy through in-school presentations and career evening presentations—Contribution to implementation of the Pasifika Achievement Strategy: member of Pasifika Advisory Committee, mentor of Pasifika Mentoring Hub programme

Role in support of the College of Creative Arts domestic recruitment strategy, with a focus on the secondary school undergraduate market. Key responsibilities included giving in-school presentations around the country to promote the College of Creative Arts programmes, and giving campus tours to visiting students and school groups.

Responsible for academic delivery of studio based papers in the undergraduate visual communication design programme, specialising in advertising, art direction, and graphic design.

Freelance visual communication designer for New Zealand and US based clients, working collaboratively on projects spanning branding and identity design, strategy, art direction, and graphic design. This involved taking a project from defining a brief, right through to production and final delivery.

Lead junior designers and worked collaboratively with clients across a range of digital and print projects, including poster and publication design, website design, and apparel design.

2012 Summer Intern (following the 2012 KONY campaign).Graphic designer on a number of projects with a focus on collateral and merchandise design.

Worked collaboratively on idea generation and art direction for print and digital campaigns across a broad range of clients and pitches.