Phoebe F. Email & Phone Number

New York, Ny, Us

London, England, Gb

Provided strategic leadership and interim management for the BDR team, ensuring seamless operations and maintaining high performance during a leadership transition.

London, England, Gb

• Planned and executed full-funnel marketing plans to support North American pipeline, net new and customer upsell ARR growth through field marketing, ABM and digital marketing (SEO/SEM/Content Marketing/Paid Social/Display).• Managed a multi million dollar budget, forecasted, measured, and reported on ROI and KPIs for all digital marketing initiatives utilizing Salesforce, Marketo, Google Analytics, and more.• Hired, trained, and led the North America marketing team by providing structure, coaching, professional development opportunities, reviews, career path planning, and performance analyses.

London, England, Gb

London, England, Gb

• Planned and executed full-funnel marketing plans to support global product-led growth, including driving awareness, ABM, and demand generation activities, resulting in $15M in pipeline in FY22 Q2.• Created a web strategy focusing on driving demand and revenue via SEO, SEM/PPC, and content marketing while monitoring KPIs. • Rebuilt, hired, trained and led the digital demand gen team by providing structure, coaching, professional development opportunities, reviews, career path planning, and performance analyses.• Managed a multi million dollar global budget, forecasted, measured, and reported on ROI and KPIs for all digital marketing initiatives utilizing Salesforce, Marketo, Google Analytics, and more.

New York, New York, Us

• Planned and executed full-funnel marketing plans to support product-led growth, including awareness and demand generation activities.• Created and executed a hyper-focused web strategy focusing on driving demand and revenue via SEO, SEM/PPC, and content marketing while monitoring KPIs.• Hired, trained, and led the digital marketing team by providing coaching, professional development opportunities, reviews, career path planning, and performance analyses.• Budgeted, forecasted, measured, and reported on ROI and KPIs for all digital marketing initiatives utilizing Salesforce, Marketo, Google Analytics, and more.

New York, New York, Us

• Proven track record of planning and optimizing full-funnel marketing plan to support product strategy, including awareness and demand generation activities.• Created and executed digital marketing initiatives through web, SEO, SEM/PPC, content marketing/syndication, social media, and display advertising while monitoring impact metrics.• Oversaw increases in organic traffic by 67% 2018 to 2019 YoY and by 67% from 2019 to 2020 through holistic digital and demand generation strategies.• In 2020, using a data-driven approach, successfully facilitated and contributed over 100 blog posts resulting in a 108% increase in traffic, 44% increase in avg. session duration, 17% decrease in bounce rate, and over 762 leads on SecurityScorecard’s blog.• Hands-on experience budgeting, forecasting, measuring, and reporting on ROI and KPIs for all digital marketing initiatives utilizing Salesforce, Marketo, Google Analytics, and more to develop accurate data analytics.• Hired, trained, and led the digital marketing team by providing coaching support, professional development opportunities, performance reviews, career path planning, productivity assessments, and performance analyses.• Built and scaled SEO strategy in addition to content syndication; lead and generated strategies to increase web visibility and audience reach.

New York, New York, Us

• Exemplified integrity in data privacy and in partnerships while working with cross-functional teams focused on customer acquisition, customer segmentation, and project partnerships.• Implemented and developed acquisition strategies and strategic initiatives to seamlessly integrate marketing plans. • Spearheaded projects and framework of policies and procedures through a strong ability to lead, employing exceptional communication skills. • Laid strategic initiatives for conversion optimization for SEO, paid search, and social strategy for top-performing channels. Driving revenue growth and spearheading pipeline management.

Chicago, Illinois, Us

• Managed key SEO client engagements and relationships, including performing technical SEO audits and developing effective strategies to streamline the digital experience.• Defined and communicated website, site architecture, and user experience best practices by utilizing subject matter expertise. • Drove optimization through content development, syndication, distribution, and link-building strategies for clients in collaboration with cross-functional and multidisciplinary teams.• Exercised strong decision-making skills in hiring, training, and managing the SEO team; provided coaching support, professional development opportunities, performance reviews, career path planning, and productivity assessments; acted as influence mentor and leader.

Boston, Ma, Us

• Developed and defined SEO roadmaps for BGMP’s digital properties, including, bostonglobe.com, boston.com and loveletters.boston.com.• Audited, monitored, and analyzed performance to inform recommendations on ways to drive traffic and improve KPIs.• Performed multiple key SEO functions, including, keyword research, rank-tracking, content optimization, link building, taxonomy, and technical improvements.• Worked closely with the product, development, social media, and editorial teams to communicate and execute best practices.

Boston, Ma, Us

• Defined and executed SEO initiatives and best practices in website redesigns and launches. Provided, implemented and managed SEO strategies to increase organic traffic, keyword rankings and leads/revenue.• Audited, reviewed and analyzed performance to lead optimization efforts for both on-site and off-site initiatives. • Leveraged multiple analytics sources to create customized reports that included KPIs, trends and recommendations.• Working with large brands, relaunched new sites and campaigns as well as laid strategy for reconstruction to provide valuable insight from a social perspective; assess analytics and form strategies using analytical data.

Boston, Ma, Us

• Managed and executed B2B strategies for a number of clients, in coordination with SEO specific goals; increasing some web property’s organic web traffic by ~70%, driving conversions, lead generation, raised brand awareness through web and social media by executing data-driven best practices. • Provided SEO analysis and recommendations both on-site and off-site.• Managed client social media accounts, provided reporting, recommendations, and advertising strategies.

Boston, Ma, Us

• Provided SEO analysis and recommendations on website structure and web pages to improve rankings, traffic, and leads for B2B companies.• Developed and implemented link-building campaigns and content marketing strategies in coordination with client goals.

Boston, Ma, Us

• Effectively managed 20-25 social media accounts for KoMarketing Associates and clients. • Supported SEO strategies by utilizing priority keywords and integrating them into social media marketing.

Boston, Ma, Us

• Supported online and offline marketing initiatives and coordinated Media Familiarization trips• Managed online social media presence growing engagement and promoting the BostonUSA brand through Instagram, Twitter, LinkedIn, Facebook, and Pinterest, including social media advertising.• Coordinated Media Familiarization trips as well as updated and maintained relevant documents key to media personnel.

Boston, Ma, Us

• Utilized Photoshop to create and edit advertisements and posters to generate interest in Restaurant Week Boston® as well as input menus onto the Restaurant Week website.• Conducted research on other state's visitor bureau Facebook pages to assess their popularity with user and identify content in order to expand the Greater Boston Convention and Visitors Bureau Facebook page and popularity.• Provided feedback and suggestions on apps/websites and advertisements during Restaurant Week Boston®.

Bachelor Of Arts (B.A.), Spanish And Hispanic Studies

Espanol