Phoebe Heung, Pmp, Cfa Esg Email & Phone Number

Hong Kong Sar

Hong Kong Sar

- Overseeing projects related to Web 3.0, Sustainability, and Social Impact co-Sustainability & Business Transformation Taskforce- Developed and executed business innovation projects, social impact strategies, sustainability reporting framework and communication initiatives, ensuring alignment with organizational goals and successful project implementation.- Cultivated and maintained strong relationships with clients, employees, and external stakeholders through effective communication and engagement efforts.- Demonstrated a commitment to excellence while supporting the smooth operation of the Vice-Chairman's office (inc. METAGREEN and Institute of Sustainability and Technology, and acted as One Earth Summit project coordinator to build-up Public-Private-Philanthropic Partnerships among Hong Kong and APAC)- Successfully led and managed the launch of Phase 1 of the MetaGreen Sandbox Project, collaborating with strategic partners including Hang Seng Bank, UOB Hong Kong, The Mills, City Super Limited, and Regal Hotels Group.- Supported Sustainability Reporting and Science-Based Target Planning

Singapore

- Served as a social media content moderator, proficiently handling both Cantonese and Mandarin markets.- Conducted thorough investigations and provided timely and accurate responses to client user content across multiple channels, ensuring high-quality standards.- Demonstrated the ability to identify and analyze online community policies, utilizing market knowledge and common sense to exercise excellent judgment in supporting Community Standards enforcement, quality, reporting, and tools.- Consistently achieved a perfect 100% performance on key performance indicators (KPIs) for five consecutive weeks during Q3 2021.

Retail Marketing:- Established and maintained strong relationships with over 120+ retail beauty brands, collaborating on joint in-mall marketing events and promotions to drive footfall and sales.- Created standard operating procedures (SOP) and website tools for the successful implementation of the Harbour Cityzen loyalty program's coupon redemption process, contributing to a noteworthy sales revenue of 10 million across various categories.Public Relations:- Cultivated and maintained close relationships with both overseas media outlets and online influencers, effectively positioning Harbour City as a leading destination in the industry.- Prepared compelling press release materials and organized Press Media Day events to generate positive media coverage and enhance brand awareness.Event Management:- Successfully project managed bi-yearly Beauty Mega events, collaborating with beauty brand groups and renowned artists to create immersive experiences for attendees.- Assisted in the planning and execution of festive in-mall marketing events and kick-off ceremonies, including Christmas activities, Chinese New Year celebrations, and Summer Family mega-marketing events.Online & Digital:- Assisted the website revamp project, delivering an enhanced user experience and implementing digital e-wallet redemption campaigns to drive customer engagement and loyalty.- Managed and regulated website traffic and social media content on a daily basis, created compelling social media content tailored to the specific language communities (Weibo, Facebook, Instagram, Twitter) with a keen understanding of market trends and hot topics.- Pioneered ATL marketing initiatives, including content direction, engagement, and advertising, to amplify Harbour City's share-of-voice through SEO optimization.

Hong Kong

Harbour City, Hong Kong's largest luxury shopping mall, achieved the prestigious GOLD Award in the ICSC Global Awards Asia-Pacific Marketing category for Sales Promotions and Traffic Activation, recognizing its successful enhancement of the "Beauty Kingdom" experience.

Major In Marketing And Information System

Ranked No.34 in QS World University Rankings 2022

Education record

Education record

Activities and Societies: Service Committee Vice-Chairlady; Dance Team, Choir