Phoebe Li Email & Phone Number

Burbank, California, United States

- Responsible for scheduling, implementing, and monitoring Disney Channel’s social media content creation and plans to drive engagement, awareness, and sustain following of 8 million+ for over 30 social platforms- Lead on diversity campaigns for heritage month and holidays to curate ideas and strategy to generate thousands of views for each creative piece - Act as first person contact for external vendors, internal departments, and talent to communicate plans, and promote potential partnerships in social media opportunities - Manage all onboarding for agencies/ show talent to curate relationships to ensure smooth flow in transition and sharing assets

Los Angeles, California

- Create organic content, paid media campaigns, digital marketing plans, and community engagement strategy for all L.A. Zoo social channels- Cooperate, communicate, and supervise creative departments to produce digital content, paying attention to all minor and major details from ideation to final delivery guaranteeing the best final product

Pasadena, Ca

- Recruited by company owner to build out production team and process - Managed schedule of in-house and outsourced editing team to communicate instructions ensuring all assets are shared throughout development of final product for timely delivery- Gathered data from Facebook analytics and past marketing campaigns to prepare analytical marketing decks for meetings with new and existing clients - Developed strong relationships with all clients to ensure brand alignment and product success- Assisted in recruiting, interviewing, and hiring candidates for in-house production team

Greater Los Angeles Area

- Position was created after demonstrating outstanding performance during internship- Composed press releases, one sheets, and media alerts for events to boost exposure, engagement, and awareness- Compiled and generate analytical results using Trendkite, Survey Monkey, Mail Chimp, and Facebook Analytics to develop key insights for marketing and PR channels- Collaborated with multiple departments to contribute to exclusive creative projects with companies such as National Geographic and Disney

Greater Los Angeles Area

- Prepared decks for upcoming on site events - Participated in producing new advertising techniques to push zoo conservation message - Supported P.R. team in upcoming events to ensure maximum publicity- Developed marketing campaigns with Marketing Manager- Cooperated with Social Media Manager and Web Content Creator with creative tasks- Published blogs for zoo website to educate site visitors about animals

Alhambra, Ca

- Promoted to event producer after six-month social media internship- Created and designed email campaigns to inform and advertise upcoming events - Launched six new community events - Hired entertainment and vendors to promote all monthly events- Negotiated with over 10 companies at a time to ensure logistical success of event - Formulated itineraries for each 6 -9 hours event - Delegated and trained 30+ interns/ volunteers in short amounts time before an event

Bachelor’S Degree, Business Administration, Marketing

Education record