Phoebe Philo Tan Email & Phone Number

Singapore

Drive Ascenda’s branding initiatives, establishing style direction, guidelines, and tone of digital concepts and/or communications. Conceive, design and lead the development of high-quality creative work to support Ascenda’s various teams and initiatives.

Singapore

Phoebe Philo Tan is a self-taught Singapore-based designer/ photographer focused on creating beautiful brands & visuals with an organic touch. She finds beauty in simple aesthetics and is a perfectionist with a hyper-keen eye for details.Constantly observing market trends, she feels that Singapore’s design scene has yet to reach the potential of her western counterparts and seeks to bridge that. While at the same time identifying her clients’ qualities and crafting a brand that will inspire their audience.

Singapore

Led and guided the design team. Managed clients, writers and external vendors. Dissected briefs and delivered multi-faceted design work for all clients.Involved in several high profile projects at Every Matter spread across multiple channels. Some of these include the Binary Robotic Barista Kiosk Design, GIC Annual Reports, Trinity Church website design,Social Media Templates for EastSpring Investments, Ode to Art red packet designs, commercial catalogues and packaging design for pet and human wellness products.

Singapore

Devised A&P for condominiums, hotels & gallery exhibitions. Worked on reports for pitches. Assisted in the interior styling for several hotels. Mentored junior and mid-level team members.

Singapore

Handled all design activities for materials like brochures, direct mailers, posters, advertisements, branding, online collaterals, etc. Takes design briefs and implement them according to brand and marketing goals. Devising campaigns for malls and international brands alike."We are a multi-disciplinary creative agency whose mission is to work closely with niche clients to create unique brand experiences and project the desirability of products and services to the intended audience."

- Took lead for UI + UX for all new features- Created mock ups all new UI + UX and worked closely with the engineering team to launch them- Worked on both customer facing website and internal tools- Studied user behaviour and designed new enhancements to the website and app

- Rebranding (logo, identity)- Designing of collaterals (eg. brochures, business cards, EDMs, web banners, standees)- Designing of magazine & web advertisements- Creating web campaigns- Social media marketing- Instagram editor- Photoshoots (for products, interior design)- Web design- Web revamp (Wordpress).Mainly handling the aesthetics of everything (:

Shanghai City, China

- Assigned to the Strategic Planning Department as an intern under the guidance of a strategic planner in charge of brand consultancy, new business pitches and existing client maintenance. - Responsible for helping the team in extensive market research and assignments related to project development, review and analysis of the China and international market, creative ideas development, producing case studies and translation work. - Conducted thorough market research across various industries, including Fashion & Skincare.- Assisted in devising strategic campaign pitches for global furniture giant, wine companies, automobiles.