Phonlawat T. Email & Phone Number

Bangkok City, Thailand

JATO Dynamics is the industry-leading automotive business intelligence solutions. We provide accurate automotive data, namely specifications, sales volume, analysis and reporting to automotive and leasing clients across the globe.My main responsibilities cover specifications research with a strong focus on Thai automotive market:• Researching for and supporting detailed specifications data to internal and external users.• Assisting APAC team, including Japan, South Korea, Taiwan, Australia and New Zealand, in additional research projects.• Supporting OEM clients in terms of technical application of JATO V5, an analysis and benchmarking software.• Continually tracking price and specifications changes of the vehicles in Thailand to maintain up-to-date and accurate database.• Monitoring automotive trends and its landscape in Thailand and ASEAN to deliver complete yet on-time data to the clients.

Bangkok City, Thailand

• Assisted GWM headquarters in terms of business strategy for market expansion in ASEAN.• Led and conducted market research projects, namely NCBS (New Car Buyer Survey), Acceptor/Rejector Study and Product Clinic for Haval and ORA brands in conjunction with third party agency to understand each market’s purchasing behaviour and brand perception amongst the consumers.• Generated and translated research data into evidence-based presentation and reports according to business needs.• Monitored industry trends, competitors and each market’s automotive policy, identified the competitive landscape and made recommendations to maintain competitiveness of the product offering and brand positioning.• Forecasted on ASEAN automotive trends especially HEV/PHEV/BEV and its volume to ensure the appropriate expansion and production volume.

Bangkok City, Thailand

• Led day-to-day operations of GWM official website, including chatbot, content input, editing and management on Content Management System (CMS).• Supported line manager to successfully launch new GWM products and campaigns, namely ORA Good Cat, Haval H6 HEV, Haval Jolion HEV, Ultra Deal and Premier Deal on the official website.• Supplied potential leads and created customer profiles into the system to ensure the call-back procedure with the potential customers was completed.• Assisted cross-functionally with internal teams to mitigate customer issues and maximise customer satisfaction, identified hidden issues raised from the customers and recommended solutions to the relevant team.• Ensured that issues previously escalated by the team were handled, followed up and resolved in timely manner.• Supported boutique sales and other third-party online channels in terms of customer service.• Consolidated daily, weekly and monthly report, including website traffic and product performance.

Phuket, Thailand

• Operated long-haul international flights in and out of Australia.• Adhered to security and safety of the customers, colleagues, and cabin from pre-flight checks until landing.• Ensured customer satisfaction by tending to their needs when asked and conducting cabin presence regularly to ensure their comfort during the flight.• Conducted in-flight sales of food and beverages and promoted sales figure by offering customers combos or alternatives when the product was unavailable.

Bangkok Metropolitan Area, Thailand

• Communicated with ASEAN and Indian Subcontinent distributors of Huawei products and understood their requirements and insights in order to initiate contracts based on both parties’ requirements for optimal business results.• Negotiated with the distributors on necessary amendment of terms and clauses of the contracts upon contract issuance.• Coordinated with the distributors to evaluate contract performance and determine amendment, extension, or termination of the contract to ensure profitability on both distributors’ and Huawei’s sides.• Assisted distributors when issues arose, offered desirable solutions to gain trust and build good relation between parties.• Oversaw the execution of the contracts from the execution date until the termination date.• Verified and finalised the incentive and claim settlement documents from distributors upon termination of the contracts.

Bangkok

• Led in planning Haupcar's potential business opportunities from project pitching to facilitating business negotiation, resulting in successful partnership and execution within dedicated timeline.• Facilitated overall flow of the project execution and adapted the strategy depending on the ongoing situation.• Monitored and consolidate reports of business locations, evaluated traffic and profitability in order to plan effective expansion or reduction, help optimise the resource and lead to fullest business opportunities.• Built sustainable relationship and developed trust with partners on the platform by establishing dedicated support line and regular site visit.• Educated partners on how the platform worked and management of on-site enquiries from end-users.• Analysed consumer behaviour and utilised data to plan engagement strategy to form business partnership in executing promotions and marketing campaigns.• Scaled up the platform by identifying competitors and evaluating their strategies to determine platform’s performance and develop a new business solution to stay competitive.

Bangkok Metropolitan Area, Thailand

• Managed key enterprise clients in ASEAN and Greater China, responsible for end-to-end implementation, namely clients’ queries, order placements and after-sales service.• Utilised SAP for daily tasks from order placements, shipment monitoring to stock allocation and replenishment.• Coordinated and communicated between clients and ExxonMobil team to achieve clients’ needs, such as sales number, supply chain and logistics operations.• Assisted clients to troubleshoot the issues, offered possible solutions to keep the clients satisfied as well as aligned with company policy.

Master Of International Business (Mib)

Activities and Societies: Hult Entrepreneurship Club Board of Committee • Project Management, Financial Analysis, International Marketing.

Bachelor Of Arts (B.A.), Cultural Studies, 3.25

Activities and Societies: A liaison of Chulalongkorn University Academic Expo 2012, a liaison at an international student conference held.

Exchange Student, Digital Marketing, Language, Literature

Awarded scholarship to attend one exchange term at National Taiwan University. Courses attended: E-Marketing Management, 20th Century.

Summer School, Strategic Marketing

Certificate of Summer School in Strategic Marketing.