Phonlawat T. Email & Phone Number

Bangkok City, Thailand

• JATO Dynamics is the industry-leading automotive business intelligence solutions. We provide accurate automotive data, namely specifications, sales volume, analysis and reporting to automotive and leasing clients.
• Researching for and supporting detailed specifications data to internal and external users.
• Assisting APAC team, including Japan, South Korea, Taiwan, Australia and New Zealand, in additional research projects.
• Supporting OEM clients in terms of technical application of JATO V5, an analysis and benchmarking software.
• Continually tracking price and specifications changes of the vehicles in Thailand to maintain up-to-date and accurate database.
• Monitoring automotive trends and its landscape in Thailand and ASEAN to deliver complete yet on-time data to the clients.

Bangkok City, Thailand

• Assisted GWM headquarters in terms of business strategy for market expansion in ASEAN.
• Led and conducted market research projects, namely NCBS (New Car Buyer Survey), Acceptor/Rejector Study and Product Clinic for Haval and ORA brands in conjunction with third party agency to understand each market’s.
• Generated and translated research data into evidence-based presentation and reports according to business needs.
• Monitored industry trends, competitors and each market’s automotive policy, identified the competitive landscape and made recommendations to maintain competitiveness of the product offering and brand positioning.
• Forecasted on ASEAN automotive trends especially HEV/PHEV/BEV and its volume to ensure the appropriate expansion and production volume.

Bangkok City, Thailand

• Led day-to-day operations of GWM official website, including chatbot, content input, editing and management on Content Management System (CMS).
• Supported line manager to successfully launch new GWM products and campaigns, namely ORA Good Cat, Haval H6 HEV, Haval Jolion HEV, Ultra Deal and Premier Deal on the official website.
• Supplied potential leads and created customer profiles into the system to ensure the call-back procedure with the potential customers was completed.
• Assisted cross-functionally with internal teams to mitigate customer issues and maximise customer satisfaction, identified hidden issues raised from the customers and recommended solutions to the relevant team.
• Ensured that issues previously escalated by the team were handled, followed up and resolved in timely manner.
• Supported boutique sales and other third-party online channels in terms of customer service.

Phuket, Thailand

• Operated long-haul international flights in and out of Australia.
• Adhered to security and safety of the customers, colleagues, and cabin from pre-flight checks until landing.
• Ensured customer satisfaction by tending to their needs when asked and conducting cabin presence regularly to ensure their comfort during the flight.
• Conducted in-flight sales of food and beverages and promoted sales figure by offering customers combos or alternatives when the product was unavailable.

Bangkok Metropolitan Area, Thailand

• Communicated with ASEAN and Indian Subcontinent distributors of Huawei products and understood their requirements and insights in order to initiate contracts based on both parties’ requirements for optimal business.
• Negotiated with the distributors on necessary amendment of terms and clauses of the contracts upon contract issuance.
• Coordinated with the distributors to evaluate contract performance and determine amendment, extension, or termination of the contract to ensure profitability on both distributors’ and Huawei’s sides.
• Assisted distributors when issues arose, offered desirable solutions to gain trust and build good relation between parties.
• Oversaw the execution of the contracts from the execution date until the termination date.
• Verified and finalised the incentive and claim settlement documents from distributors upon termination of the contracts.

Bangkok

• Led in planning Haupcar's potential business opportunities from project pitching to facilitating business negotiation, resulting in successful partnership and execution within dedicated timeline.
• Facilitated overall flow of the project execution and adapted the strategy depending on the ongoing situation.
• Monitored and consolidate reports of business locations, evaluated traffic and profitability in order to plan effective expansion or reduction, help optimise the resource and lead to fullest business opportunities.
• Built sustainable relationship and developed trust with partners on the platform by establishing dedicated support line and regular site visit.
• Educated partners on how the platform worked and management of on-site enquiries from end-users.
• Analysed consumer behaviour and utilised data to plan engagement strategy to form business partnership in executing promotions and marketing campaigns.

Bangkok Metropolitan Area, Thailand

• Managed key enterprise clients in ASEAN and Greater China, responsible for end-to-end implementation, namely clients’ queries, order placements and after-sales service.
• Utilised SAP for daily tasks from order placements, shipment monitoring to stock allocation and replenishment.
• Coordinated and communicated between clients and ExxonMobil team to achieve clients’ needs, such as sales number, supply chain and logistics operations.
• Assisted clients to troubleshoot the issues, offered possible solutions to keep the clients satisfied as well as aligned with company policy.

Master Of International Business (Mib)

Activities and Societies: Hult Entrepreneurship Club Board of Committee • Project Management, Financial Analysis, International Marketing.

Bachelor Of Arts (B.A.), Cultural Studies, 3.25

Activities and Societies: A liaison of Chulalongkorn University Academic Expo 2012, a liaison at an international student conference held.

Exchange Student, Digital Marketing, Language, Literature

Awarded scholarship to attend one exchange term at National Taiwan University. Courses attended: E-Marketing Management, 20th Century.

Summer School, Strategic Marketing

Certificate of Summer School in Strategic Marketing.