Digital Marketing Analyst-Business Lead
CurrentStrategic Planning: Develop and execute comprehensive email marketing strategies aligned with business objectives, including segmentation, targeting, and positioning to maximize campaign effectiveness.Lead Generation and Conversion: Drive lead generation efforts through various channels, optimizing email campaigns to convert leads into customers. Implement strategies to enhance open rates, click-through rates, and overall campaign performance. Lead generate from the Social Media Optimization (SMO) channels.Database Management: Oversee the organization and maintenance of email databases, ensuring data accuracy and compliance with relevant regulations. Utilize segmentation and personalization techniques for targeted and impactful communication.Analytics and Reporting: Monitor, analyze, and report on key email marketing metrics such as deliverability, engagement, and conversion rates. Use insights to refine strategies, A/B test different elements, and continuously improve campaign performance.Team Collaboration: Collaborate cross-functionally with design, content, and sales teams to ensure seamless integration of email marketing campaigns with overall marketing initiatives. Provide leadership and guidance to the team to achieve marketing objectives.
