Peter Howley

Peter Howley Email and Phone Number

Analytics and Insights @ Reason Foundation
Albuquerque, NM, US
Peter Howley's Location
Albuquerque, New Mexico, United States, United States
Peter Howley's Contact Details
About Peter Howley

Peter is an analytical marketing technology veteran seeking investor, advisor, and board roles after leading the sale and integration of his digital measurement consulting firm. He currently serves as Analytics and Insights Manager at Reason Magazine. Recently, Peter grew Empirical Path by partnering with platforms like Google Analytics, Parse.ly, and Tealium, then sold it to data, cloud, and AI company Further. He nurtured his passion for publishing and advertising while leading web analytics at washingtonpost.com and the branding product at Advertising.com. Peter developed his data-driven approach early in his career at Bain & Company and in the MBA Program at Harvard Business School. He lives in Albuquerque, NM with his daughter, where they enjoy hiking, skiing, mountain biking, horseback riding and raising kittens.

Peter Howley's Current Company Details
Reason Foundation

Reason Foundation

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Analytics and Insights
Albuquerque, NM, US
Website:
reason.org
Employees:
108
Peter Howley Work Experience Details
  • Reason Foundation
    Analytics And Insights
    Reason Foundation
    Albuquerque, Nm, Us
    View
  • Reason Foundation
    Analytics & Insights
    Reason Foundation Feb 2024 - Present
    Los Angeles, Ca, Us
    Accelerating use of data for decision-making at non-profit that publishes a magazine, website, newsletters, podcasts and videos. Managing data collection and reporting in Parse.ly, Big Query, GA4, Looker Studio and Tableau.
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  • Self-Employed
    Investor/Advisor
    Self-Employed Jan 2023 - Present
    I'm an analytical marketing technology veteran seeking investor, advisor, and Board member roles after leading successful sale and integration of my digital measurement venture.
  • Further
    Emerging Partners Business Lead
    Further Jan 2022 - Dec 2022
    Atlanta, Ga, Us
    Evaluated and brought on new partnerships at Further, formerly known as Search Discovery. Leveraged & engaged new & existing partners such that they drove net new leads and business to the firm.
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  • Empirical Path
    Managing Member
    Empirical Path Jul 2006 - Jan 2022
    Atlanta, Ga, Us
    Co-founded and led a boutique digital measurement consultancy that partnered with Google Marketing Platform, Google Cloud Platform, and other web, product and app analytics technologies, CDPs and TMSes. Sold to Further (then called Search Discovery) in 2021.
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  • Noral Group International
    Vp, Business Research & Analysis
    Noral Group International Feb 2003 - Jan 2010
    Evaluated market opportunities, created proposals, provided strategic marketing advice, and measured results for advertising agency’s media, not-for-profit, and government clients.
  • Advertising.Com
    Director Of Branding Solutions
    Advertising.Com Sep 2005 - Jun 2006
    Led cross-functional team to market, manage, and improve $30M online advertising product line, which included demographic targeting, rich media and video ad units, and effectiveness research.
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  • Career Treks
    Founder And President
    Career Treks Jul 2004 - Sep 2005
    Conceived and launched for-profit career education and marketing solutions company to connect collegiate job seekers with employers and marketers via experiential learning programs.
  • Washington Post Co.
    Director Of Market Research
    Washington Post Co. Sep 2001 - Jun 2002
  • Washington Post Co.
    Director Of Business Development
    Washington Post Co. May 1999 - Sep 2001
  • Bain & Company
    Sr. Associate Consultant
    Bain & Company Sep 1994 - Aug 1997
    Boston, Ma, Us
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Peter Howley Skills

Web Analytics Online Advertising Strategy Online Marketing Market Research Marketing Strategy Strategic Partnerships Google Analytics Digital Marketing Analytics Marketing Competitive Analysis Management Omniture Audience Measurement Entrepreneurship Business Strategy Interactive Marketing Strategic Insights Data Analysis

Peter Howley Education Details

  • Harvard Business School
    Harvard Business School
    Mba
  • Rice University
    Rice University
    Economics
  • Svhs
    Svhs

Frequently Asked Questions about Peter Howley

What company does Peter Howley work for?

Peter Howley works for Reason Foundation

What is Peter Howley's role at the current company?

Peter Howley's current role is Analytics and Insights.

What is Peter Howley's email address?

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What is Peter Howley's direct phone number?

Peter Howley's direct phone number is +170362*****

What schools did Peter Howley attend?

Peter Howley attended Harvard Business School, Rice University, Svhs.

What skills is Peter Howley known for?

Peter Howley has skills like Web Analytics, Online Advertising, Strategy, Online Marketing, Market Research, Marketing Strategy, Strategic Partnerships, Google Analytics, Digital Marketing, Analytics, Marketing, Competitive Analysis.

Who are Peter Howley's colleagues?

Peter Howley's colleagues are Shefali Gupta, Pat Mcmahon, Christian Britschgi, Morteza Bahmani, Christopher Wilson, Scott Shackford, Pete Klock.

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