Paula Herrera Email & Phone Number

In my current role as Digital Product Manager at Leroy Merlin, I lead an e-commerce checkout team made up of eight developers. Together, we fostered a collaborative environment that significantly increased productivity and efficiency. My main responsibility is to develop and maintain a strategic roadmap to improve payment methods. This includes improving the online payment and shopping experience for customers. Key to my role is monitoring checkout Key Performance Indicators (KPIs) to inform decision-making processes, ensuring that our strategies align with business goals and customer satisfaction. I also orchestrate agile ceremonies such as sprint planning and backlog refinement.I manage the main components of e-commerce, such as a cart, checkout process, logistics, order tracking system, and promotions engine. This ensures a seamless customer journey from browsing to purchasing. Balancing multiple improvements simultaneously in this fast-paced digital environment allowed me to drive technical advancements during sprint management. One of my main achievements in this role was the implementation of a new instant payment method that contributed to 20% of total e-commerce sales. Additionally, I successfully integrated installation services into our product offering, increasing the average ticket price. These achievements demonstrate my deep understanding of digital transaction trends and customer preferences.

São Paulo, Brasil

As a Product Owner at Drogaria Onofre, I was constantly on the lookout for opportunities to improve our products. I devised innovative solutions that significantly enhanced user experience and boosted overall product performance. My role involved conducting comprehensive QA tests for new project implementations, ensuring we delivered high-quality products that met both company standards and customer expectations. I meticulously monitored outcomes and results, providing valuable insights into product performance which drove continuous improvement initiatives. Managing project timelines effectively was crucial in my role to ensure the timely completion of tasks and deliverables. One of the major projects I undertook was transitioning the website platform to the Raia Drogasil ecosystem post-acquisition. This required adaptability and proficiency in handling complex technical transitions, skills that I successfully demonstrated during this process.

São Paulo E Região, Brasil

During my tenure as an E-commerce Analyst at Drogaria Onofre, I was responsible for leading the development of projects and improvements for the company website. This involved coordinating effectively with IT teams and suppliers to ensure seamless execution and implementation. I took charge of creating new features for ATG, a recently integrated platform. This significantly enhanced site usability and improved overall user experience. Additionally, I developed promotional mechanics within the ATG platform which drove customer engagement and contributed to increased online sales. Utilizing a range of tools including Oracle ATG, Trello, Hotjar, and Google Analytics allowed me to monitor site performance, track user behaviour, manage tasks efficiently, and drive data-driven decision-making

São Paulo, Brasil

In my role as a Media Analyst at Livraria Cultura, I developed a product integration project between FNAC and Livraria Cultura post-acquisition. This involved successfully integrating all FNAC products on the Livraria Cultura website through marketplace strategies.I managed sponsored links for both companies using Google Adwords and Bing. This included creating and monitoring search, shopping, and display campaigns while conducting ROI analysis for campaign optimization.I also participated in the acquisition process of Estante Virtual, collaborating with its media team for strategic planning of campaigns to ensure smooth transition and integration.

São Paulo, São Paulo

As an E-commerce Analyst at Livraria Cultura, I was responsible for developing strategic calendars for website campaigns. This involved aligning marketing initiatives with key sales periods and customer engagement opportunities.I monitored sales and results, providing valuable insights into performance metrics which drove data-driven processes for optimum performance. One of my key responsibilities was managing the briefing process for creating and approving banners, ensuring alignment with brand guidelines and campaign objectives.In addition to overseeing website maintenance across all product categories, I conducted weekly meetings with the sales team to track sales, identify trends, and plan pre-sales activities. This collaborative approach led to improvement projects for the website that enhanced site functionality and user experience.During this period, I also played an active role in the acquisition process of FNAC Brasil. This involved maintaining their e-commerce operations until the Black Friday period.

São Paulo, Brasil

Focusing on the commercial area involving the management of purchase orders and inventory adjustments, providing support to the marketing department by assisting with the selection of the best products for email marketing and highlighting them in the company's e-commerce. Engaging in negotiations and contact with international publishers, quoting customer proposals for imported books, resolving delayed customer orders, monitoring missing items in shipments, and offering support to all stores in the network.

São Paulo, Brasil

At the start of my career as an Intern at Livraria Cultura, I was responsible for handling invoice registration.One of my key tasks involved tracking purchase orders meticulously. This was crucial in ensuring timely delivery of goods and maintaining up-to-date order status information.This early experience laid the foundation for my career, teaching me the importance of attention to detail, organization, and effective communication. It also instilled in me a strong work ethic that has been instrumental in my professional growth and success.

Post Graduate, Project Management

Bachelor'S Degree, International Relations, 8,0

Activities and Societies: Grupo de estudos de economia