Experienced in Business Development and Real estate market.
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Nsf - Asset LeadShopee Jun 2024 - Present- Lead a PMO team planning & controlling Shopee assets/levers that help social-savvy sellers quickly get used to Shopee, achieve particular commercial KPI, and provide Shopee with long-term growth and sustainability- Design programs/packages that trigger sellers to invest in Shopee, and strengthen bartering power with sellers, resulting in ~$150K/month seller investment.- Optimize asset injection framework to tailor with sellers' growth plan, resulting in +30% commercial uplift vs. prior.- Coordinate with platform program teams to design specific schemes relevant to NSF sellers, resulting in increased program adoption.- Create a new SKU rebate framework that requires sellers to co-invest in price discounting to reach competitive pricing compared to platform top-performing SKUs, improving Shopee CIR to a healthier rate while GMV grows 30%.- Owner of CRM system development project, which systemizes the seller acquisition process by a more organized & more secure tool. Avoid missing data, and ensure sync-up process across teams. -
Seller Management - Senior AssociateShopee Jul 2022 - Jun 2024- Build a standardized SOP for business teams to escalate requests for new features serving BAU work and saving human resources.- Coordinate with Product team to manage over 60 features which are estimated to save more than 0.6 daily working hours for KAM role.- Build a systematic approach to monitor KAMs' incubation quality by combining chat app API and a newly established QA team. Ambitious to build an AI that could automatically handle the whole process.- Research and indicate initial view of E-comm market share, meticulously define each competitor's size.- Coordinate with the Government to manage local events that help traditional sellers to approach E-comm market then acquire the potential ones to Platform.- Help ~5K long-tail sellers self-achieve 150 orders per month by developing a Platform program that encourages them to conduct a systematic mission list.- Build an E2E projection model to plan strategic, acquired number of sellers to cover platform commercial target. -
Seller Management - AssociateShopee Jun 2021 - Jul 2022+ Build new Platform commercial performance dashboard with BI team's support in 2021-end. + Standardize sellers' structure and definition among all teams within Business Development.+ Figure out ~400K fraudsters' behavior and immediately implement counter-plan to prevent Platform loss and bad CX for buyers.+ Assist in KAM headcount planning for 2022 to cover commercial target Platform and fully optimize KAM workload.+ Co-plan sellers' management process and RM-KPI; maintain Platform commercial performance at 16-20% CMGR during Covid period. -
Elha - AssociateShopee Aug 2020 - Jun 2021Key account manager role:+ Manage ELHA top sellers contributing $1.2M GMV per month.+ Acquire and incubate new Mall sellers.+ Coordinate with program owners to closely monitor program pipeline and achieve allocated targets.+ Assist team leads in solving category roadblocks using data-driven and business sense. -
Market Research InternSavills May 2020 - Aug 2020Ho Chi Minh City, Vietnam- Investigate ongoing/upcoming projects to assess real estate market fluctuation.- Maintain and update dashboard monitoring real estate pricing and sales performance.- Conduct reports analyzing data to evaluate and forecast real estate market trends. -
Software TesterMinistry Of Natural Resources And Environment Dec 2019 - May 2020- Work with with Dev team to optimize the land registration software.- Digitalize land-use maps with dedicated, advanced software.- Database maintenance & update.
Phuc Tran Education Details
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The University Of Agriculture And Forestry | NluReal Estate Market Management
Frequently Asked Questions about Phuc Tran
What company does Phuc Tran work for?
Phuc Tran works for Shopee
What is Phuc Tran's role at the current company?
Phuc Tran's current role is Senior Associate at Shopee.
What schools did Phuc Tran attend?
Phuc Tran attended The University Of Agriculture And Forestry | Nlu.
Who are Phuc Tran's colleagues?
Phuc Tran's colleagues are Nur Hamidah, Ratna Diah, Michael Kadarman, Ryan Vieira, Crisalyn Kate Sepe, Vu Mang, Subur Trianto.
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