_ Directed a five-member growth marketing team with a $150,000 monthly budget, driving user expansion by reallocating resources based on PnL management, diversifying channels, and enhancing tracking to improve CRO, lower CAC, and boost CLV_ Successfully implemented a strategic user-tier framework to enhance growth strategy optimization and tracking, leading to boosts in retention rate, increase in CLV and elevation monthly ARPU_ Managed CRM operations across platforms, developing content strategies to ensure effective delivery of marketing messages to specific user segments, enhancing engagement and conversion_ Conducted market analysis and revenue forecasts, leading cross-functional teams in launching impactful campaigns, setting KPIs, and optimizing communication to elevate monthly revenue and ROI_ Co-developed strategic product marketing plans with the Product team, utilizing market research and user data to inform Droppii's long-term marketing objectives_ Oversaw GTM campaign optimization for products, employing growth hacking strategies (CRO, increase the use cases, increase frequency/ intensity of product use,...)

- Manage In-house performance team with monthly Budget ~ $100.000 with KPI of new active user (~4000-5000 users) & monthly NVM (~$450.000)- In charge of Inbound content, SEO & marketing automation strategy to improve Conversion rate, User LTV & Retention rate improvement - Explore, maintain & build up long-term relationships with partners across all clusters such as: Finance, SAAS Start-up, Affiliate - Key responsible PIC for the effectiveness of Supplier's invesment when participating in promotion campaigns at Selly Achievement:- Drove the total growth of new active user by 113% by QoQ with the same CAC (~6.5$) x3.2 conversion rate of Affiliate Partners via applying new metric- Applied new optimizing partners to successfully decreased 25% of CPI for Facebook Ads- Successfully connected with 5 partner to improve awareness & drive traffic for company - Successfully lifted conversion rate up to 46% via onboarding & automation marketing strategy - Worked as project manager with other stakeholders as Training team, Product team, Promotion team & Brand team to deliver the best result for Selly's campaigns/activities

- Be responsible for in-house performance team with monthly budget ~$70.000 - $100.000 (Facebook & Google) with KPI of acquisition (~ 2000 Qualified Lead/Month)- Optimize conversion rate of customer O2O funnel via working with internal stackholders Product/CS/Sales- Manage the digital advertising campaign lifecycle including planning, performance observation, measurement & post-campaign reconciliation with other team & agencies.- In charge of company customer life cycle base on CRM & Marketing automation strategyAchivement- Successfully accomplished over monthly performance KPI from 09/2020 - 08/2021 with the total qualified leads stably hit 110% - 130% YoY. Lifted 34% conversion rate from lead to close deal.- Proposed & successfully applied marketing automation solution to enhance automation marketing activities via customer journey. (Achieved ~ 6,000 returning leads in 8 months via push, banner, EDM)- Managed 2 speacialists & 1 executive to serve the need of Performance & Automation Marketing

- Manage inhouse paid marketing campaign with monthly budget $20,000 - $50,000In charge of Affiliate partners management to ensure month target & CPL- Responsible for product upgrade: New website revamp by improve UX/UI & working with product manager to launch new productAchievement- Successfully lifted paid in-house channel contribution (~200%) & solved company's tracking problems- Improved conversion rate up to 30% via UX/UI optimization of new website- Built up 1 intern to official company digital executive

- Build Website Eco-system of Corporation: - Building website & cooperating with vendor for supports help me know how to deal with executive partner effectively.- SEO and SEM optimization: Managing company’s SEO (Website, Youtube) & SEM (Search & Display ads) actvity - helps me understand data to optimize content and how ads work. - Automation Platform Development: Developing company Chatbot, Email Marketing, CRM, Helpdesk & Knowledge base platform... Help me know the way to adapt new technology to improve work.- Video projects management: Working with production team in Testimonial, Cooperate Video, VR video, Video Ads

- SEO On-page optimization for Company website.- Digital data analystic and report.- Video Editing for Company Campaigns.- Youtube SEO for Company Chanel.- Contact mainly with Design Freelancers for company campaigns.

- In charge of negotation & set up with Nguyen Kim Electronic Supermarkets of Ho Chi Minh City - Dong Nai - Binh Duong- Responsible for offline promotion campaign & activation activities of Brand - Manage & monitor sales - promotion activities in Southern Area to insure brand identity- Execute sales activities to reach company kpi: product & commision suggestion, banner booking...