Minh (Phuong) Mac Email & Phone Number

New York City Metropolitan Area

• Oversee the creation and execution of strategic marketing plans for over 25 stabilized communities in Bozzuto's New Jersey and Massachusetts portfolios, driving lead generation and optimizing customer acquisition and retention• Collaborate closely with operations to elevate community positioning, foster enriched living experiences, and differentiate communities in the competitive multifamily housing sector• Deliver data-driven performance reports and actionable insights to stakeholders, ensuring strategies align with brand identity, maximize effectiveness, and meet budgetary goals

New York City Metropolitan Area

• Assisted in performance marketing initiatives of over 140 lease-up and stabilized properties in Bozzuto's northeast portfolios, including Maryland, New England, and the Tri-State• Coordinated and executed marketing campaigns across multiple channels, including email, social media, paid search, and geotargeting • Tracked and reported on key performance metrics to measure the success of lead-generation initiatives

Washington Dc-Baltimore Area

• Assisted in the launch of Active New Development projects across Bozzuto's national pipeline to ensure the success of individual property brands and further build Bozzuto's westward reputation• Lead creative execution of digital and print assets including email, digital ads, collaterals, social media, SEO, and other advertising, promotions, merchandising, and communications• Collaborated with internal and external stakeholders and team members

New Jersey, United States

• Awarded 2021 Outstanding High-Velocity Sales• Led 3 leasing consultants at a 3-phase, 586-unit, luxury lease-up • Achieved stabilization 5 months ahead of budgeted occupancy goals; collectively leased 100% of Phase III within 7 months of delivery • Oversaw renewal processes to deliver exceptional experiences and achieve retention targets• Guided social media management and resident event preparation to engage prospects and increase resident retention

New Jersey, United States

• Awarded 2020 Top Social Media Award• Designed and marketed email and social media campaigns to cultivate prospective residents’ interest and maintain residents' brand loyalty; increased followers by 203% • Presented brand new and renovated apartments to prospects through personalized marketing to convert leads into sales; Maintained a 33% closing ratio• Managed a 3-phase lease-up through administrative tasks including event coordination, email correspondence, and phone consultation to maintain customer satisfaction and foster community values

Colgate Career Services

• Marketed employment opportunities and services using Constant Contact to produce weekly email releases to expose students to potential career paths, preparation services, internships, and post-graduate opportunities• Recruited student participants for special campaigns and projects via email and social media outreach• Maintained social media platforms including Facebook and Twitter by posting about information sessions, employers' and alumni's events, and opportunities to ensure optimum communication delivery

Greater New York City Area

• Promoted brand awareness at different events by matching consumers needs with product to generate sales; met daily sales goals of 12 products consistently and generated $67,500 in profit for client over 8 weeks• Trained 5 incoming recruits on product knowledge, company culture, and effective sale techniques to enhance trainee’s performance and sales

Greater Boston Area

• Supervised 12 campers ages 11-12 as a Group Leader through different activities to foster the camp’s core values: fun, respect, responsibility, character, courage, and community• Inspired campers to develop leadership skills that are essential for their future by challenging them to make their own decisions, discover their passions, and be themselves• Selected as one of the 12 candidates for a highly competitive application and interviewing program to work with Colgate approved non-profit organizations in the greater Boston area

Hamilton, Ny

• Transcribed and summarized editor’s 2-3 interviews with faculty in support of the publication of a semester-based newsletter• Initiated, scheduled, and reported 3-4 interviews with students per semester pertaining to Asian Studies to highlight Asian experiences on campus• Marketed and used relevant photographs and articles to enhance readers’ experience of the newsletter

Picker Art Gallery

• Created an inclusive atmosphere by welcoming and attending visitors while supervising the gallery 5 hours/week• Provided background knowledge of artworks to enhance guests experience

Hamilton, Ny

• Organized and distributed mail and packages to the student body to ensure proper and timely deliveries • Delivered fast and exceptional service to a student body of 2,872 under time-pressure

Bronx, New York

• Attended meets throughout the season. • Recorded players' times under time pressure and organized players' position during intensive meets.• Created an inclusive environment for team building.

Greater New York City Area

• Tutored elementary students with homework assignments in a limited resourced community• Prepared and participated in interactive activities to improve students communication, interaction, and problem solving skills

Bachelor Of Arts (Ba), Cum Laude, Sociology

Activities and Societies: Student Government Association, Colgate Vietnamese Society (CVS), Colgate Women in Business, Organization.

Study Abroad, Sociology

Activities and Societies: Immersed in a semester-long abroad program that includes lectures and field trips to historical sites..

High School, Graduated With Honors

Activities and Societies: Math Club, Moral Club, Roosevelt Campus Softball Team, College Now, Soccer Club, and Swim Club.