Phylicia Yeo Email & Phone Number

Singapore

New York, Ny, Us

Developed APAC Partner Marketing strategy to drive regional expansion and deal acceleration via GTM engagements and integrated partner co-marketing activities with top partners (AWS, Google Cloud, Microsoft Azure). Aligned with key partner thought leadership initiatives to drive demand and brand awareness of MongoDB on Atlas.Integrated Marketing & Demand Generation:• C-level Executive roundtables (Industries/GenAI), Sponsorships at Partner (AWS/Google Cloud) Summits, Product (Discovery) & Solutioning workshops

San Francisco, California, Us

San Francisco, California, Us

People manager for the APAC Programs Marketing team overseeing Partner programs, enablement programs and recruitment programs.Collaborate with cross-functional teams to develop GTM strategy, roadmap and pitch decks for strategic initiatives to tackle Partner ecosystem capacity and capability gap by attracting and skilling up net new talent. Promote and amplify Partner ecosystem opportunities through lead-gen campaigns, digital marketing, paid ads on social, compelling success stories, live webinar series and thought leadership content and engagements. Drive executive engagements with Partners through strategic events, conferences and roundtables.

San Francisco, California, Us

Defined and established APAC Programs Marketing Portfolio and scope. Implemented multiple programs and initiatives to grow Partner capability & capacity. Aligned with Global marketing on messaging and strategy to support roll out of global program initiatives in APAC. Launched multi-channel marketing campaigns to drive program adoption by >10%. Improved marketing effectiveness using audience segmentation tools, experiential marketing techniques and brand positioning. Pivoted to virtual events while maintaining high engagement rates with dynamic content, live chats/polls and creative animations.

San Francisco, California, Us

Led and planned high impact B2B events across APAC cities for up to 10,000 participants. Increased attendance for all regional events by 20% within 15 months through creative campaigns and adoption of brand strategy to local market trends, customer needs, competitive landscape and cultural nuances. Sourced and curated thought leadership content, talk tracks and presentation decks around business priorities and opportunities, products and industries for keynotes, roundtables, and fireside chats. Collaborated with Customers to build and amplify success stories of key deals.Managed full events cycle – developed program key objectives, content and success metrics, marketing and communications, timeline, budget, sourced for speakers, ROI tracking and post event data analysis. Improved event experience with creative, interactive program concepts, gamification and philanthropic activities.>> Creative Branding & Engagement Experience:- Implemented out of the box marketing concepts through time-lapse videos, animations, and gamification across social channels to increase number of impressions- Launched new digital assets and region-specific creative toolkits for local campaigns- Adopted consistent branding and messaging across all external communication and marketing channels to drive brand awareness and amplification

Singapore, Sg

Led and managed the Events team (4 individual contributors) and portfolio. Elevated responsibilities include team management, mentorship, budget planning, building events strategy, KPI development, and scaling the events portfolio and scope.

Singapore, Sg

Planned and organised corporate B2C events and activities ranging from high levelexecutive leadership meetings to large scale overseas conferences, award ceremoniesand festivals across ASEAN. Partnered with overseas vendors to cover end to end event coordination and execution – venue selection, contracting, booking of flights, hotels, airport transfers and catering for up to 500 NTUC members, Ministers, executives, and international participants for biennial National Delegates Conference.Managed invitations and communications to over 1500 NTUC members to publicise event and ensure significant member outreach for annual May Day events.

Us

Worked with the team from AMER to design and launch a web-based Computer Aided Facilities Management (CAFM) program to digitalise existing workflow and processes. Collaborated on a project to enhance building security systems, operations and administrative processes.