Phyllis Riley Email & Phone Number

Lansing, Mi, Us

Lansing, Michigan, United States

Director of Membership & CateringInterim General Manager as of November 1, 2022Busy and loving it!

Lansing, Mi

• Establish and guide catering department policies, procedures, programs, budgets, and financial goals as well as those of the club as a member of the U-Club’s Executive Committee.• Direct a staff of three in selling and planning private member events generating an average of $3.2 million in annual revenue.• Plan events ranging in size from 4 to 450 attendees, ensuring that all details—facilities, food, beverage, A/V equipment, and décor—contribute to the success of these events.

Lansing, Michigan Area

Planned and managed a diverse range of key projects---fundraising, marketing, system implementation, and management training---as identified and assigned by executive management.

• Coordinated event details, managed participant registration, and tracked donor sponsorships exceeding net revenue goals.• Directed a special event coordinator and engaged additional staff resources as needed for successful event execution. • Set goals and engaged committee chairs on four external committees and one internal committee focused on raising funds and friends for the Foundation.

In this newly created role, I acted as the director of both the Membership and Catering departments as outlined below as well as managed the Front Desk team. These three areas impact Club members' experiences at key touch points---when they first join the Club, as they utilize the Club's amenities and services, plan an event, or simply walk through the front door---making the U-Club member experience a valuable and enjoyable one and generating the majority (60%) of the Club's $7.5M in revenue.

• Developed club membership recruitment initiatives and managed the membership sales team resulting in an average of 155 new club members annually, an average recruitment rate of 10% per year, and average annual membership dues revenue of $1.3 million.• Created and managed a flourishing "Ambassador Society" member referral reward program increasing annual member sponsorships 200% in the first five years. • Engaged the Membership Committee and staff in developing equitable membership policies as well as productive recruitment campaigns and retention programs. • Executed marketing plans utilizing website, direct mail, email blast, and social media resources, as well as member events and referrals.

• Directed a staff of four in planning 30 to 90 events per week and generating an average of $3.2 million in annual revenue.• Prepared for and successfully implemented a new Banquet Event Order system.• Planned business and social events ranging in size from 4 to 450 attendees, ensuring that all details—room set-up, food, beverage, A/V equipment, and décor—contributed to the success of these events.• Coordinated event delivery with the club’s service staff ensuring high levels of member satisfaction.• Achieved Certified Meeting Professional (CMP) designation in 2005

• Managed information systems and services sales via indirect channel partners such as Value Added Resellers and System Integrators meeting annual sales objectives and quotas from $4 million to $7 million per year. • Developed and implemented joint business and marketing plans, cultivating positive partner relationships and achieving average annual sales increases of 34%. • Recruited three new partners that generated over $1 million each in annual revenue for Unisys. • Achieved recognition for top annual sales performance four times.

• Developed and executed account marketing plans, meeting or exceeding assigned strategic objectives and achieving an average 105% of annual sales quotas at Unisys.• Researched and identified new account targets, prepared and presented custom proposals, planned and managed sales seminars, demonstrated products, and negotiated contracts increasing sales revenue year to year.• Cultivated positive client and member relationships and consistently received highest ratings for customer satisfaction. • Achieved recognition for top annual sales performance five times.

Bs, Marketing & Management, Summa Cum Laude

Salutatorian, Nat'L Merit Scholarship Finalist, College Prep