Pia Lu Email & Phone Number

Sydney, Australia

Key responsibilities:• User research, contextual inquiries and stakeholder interviews• Analysis of business rules for design implementation• Competitor analysis and best practice research• Concept design and development• Wireframes and functional specifications (desktop, tablet and responsive mobile sites)• Interaction design• Plan and facilitate usability testing

Key responsibilities:• UX strategy, user research and contextual enquiries• Competitor analysis and best practice research• Concept design and development• Wireframes and functional specifications• Interaction design

Sydney, Australia

My role in Bienalto’s Optimisation department involved online channel analysis to optimise customer acquisition and retention.Key responsibilities:• A/B and multivariate test strategy development and implementation through Adobe Test&Target• Project management and quality assurance of test campaigns• User experience analysis and content creation of landing page wireframes

Sydney, Australia

This role focused on the day-to-day operations management of email direct marketing campaigns.Key responsibilities:• Setup of email campaigns and send execution to subscriber database• Email campaign performance analysis and reporting• Development of operational efficiency and quality assurance processes• Client liaison and support

Sydney, Australia

As an intern, I assisted the lead SEO specialist in implementing and maintaining optimisation projects.Key responsibilities:• Keyword audits and analysis• SEO opportunities identification• Consolidation of search data into keyword categories

Sydney, Australia

I was engaged as part of an independent research team to explore opportunities in the marketplace. Key responsibilities:• Market analysis through desk research and observation• Reporting and presentation of key findings to client

• Taught small classes ranging from Years 4 to 11• Provided personalised help to students struggling with their worksheets• Corrected homework and gave constructive comments for improvement

• Supported marketing manager with event promotions and monthly subscriber newsletters• Designed e-mail and DL postcard promotions• Proofreading and editing brochures, promotional copy and marketing pieces with high level of attention to detail

• Obtained a total of 14 new customers • Built and maintained strong relationships with existing customers through regular updates on projects• Collaborated with sales team on strategy, improvements andopportunities

• Efficient correction of homework for primary school students• Provided extra assistance to students who struggle with homework components

• Personalised assistance to primary school students• Explain mathematical concepts or grammatical features• Correct worksheets for instant feedback on student performance

Bachelor Of Commerce

Education record