After over 7 years of driving growth and building partnerships in the pickleball industry, I’m now focused on helping new brands authentically enter and thrive in this fast-growing space. For the past 2+ years, I’ve exclusively partnered with one of the leading brands, guiding them through the complexities of the sport and unlocking opportunities for success. Now, I’m expanding my consultancy to be a resource for brands looking to make an authentic impact.I’ve built deep, long-standing relationships across the pickleball ecosystem—from top athletes and influencers to key industry players. My approach is grounded in authenticity, connection, and strategic thinking, allowing brands to not only enter the market but also establish meaningful partnerships that drive long-term success.Whether you’re a newcomer looking to break into the sport or an established brand seeking to engage with the pickleball community in a genuine way, I bring unmatched expertise, insights, and an extensive network to help you succeed.What sets me apart?*Deep, long-standing relationships in the industry*Proven track record of scaling brand engagement and driving growth*A lighthearted, approachable style that builds trust and connection*A true understanding of how to navigate pickleball in an authentic wayIf you’re ready to serve up success in the pickleball world, let’s connect and explore how I can help.

As an independent contractor operating under Kate Wilson Consulting Inc., I was signed to exclusivity with Selkirk Sport, the leading brand in pickleball, where I established and managed strategic partnerships that fostered mutually beneficial relationships with organizations, influencers, and communities. I led contract negotiations and extensions with professional sponsored athletes and influencers, ensuring all agreements aligned with Selkirk's mission and values.I spearheaded high-impact collaborations with notable partners, including Nike US Sports Camps and Swimply, enhancing value across the pickleball ecosystem. My focus on community engagement was evident through the development and execution of marketing campaigns that highlighted Selkirk's commitment to the sport, driving brand loyalty and recognition.Additionally, I successfully negotiated long-term sponsorship deals and partnerships with major pickleball associations, such as USPTA and PPR, solidifying Selkirk's presence and influence within the industry.

Pioneered the brand from concept to launch and led operations for this innovative pickleball startup. Spearheaded all aspects of business planning and development, product innovation, and strategic growth. Key architect of the company's trajectory, laying the groundwork for its subsequent acquisition by Selkirk Sport in 2024.*Developed and executed comprehensive business strategies across all departments*Oversaw product development, marketing initiatives, and partnership programs*Managed day-to-day operations, financial planning, and team development*Positioned the company for success in the rapidly growing pickleball industry*Instrumental in creating value that led to acquisition by a major industry player

Started in 2017 as the very first employee, and grew the team to 5 employees, interns, and contractors. Hands-on, cradle-to-grave business growth. Grew the small start-up company 20x in revenue.Developed business plans, marketing campaigns, and new product ideas, and saw them through to launch.Responsible for hiring and managing the employees, payroll, day-to-day operations, and project management.Organized events internationally and handled logistics for our own team and collaborative events.Managed sales and contract negotiations for the company both in Canada and abroad.