Catherine Lee

Catherine Lee Email and Phone Number

Marketing & Social Media Specialist @ Canadian Credit Union Association
toronto, ontario, canada
Catherine Lee's Location
Vancouver, British Columbia, Canada, Canada
About Catherine Lee

Hello! I am a marketing and social media specialist that works with brands to reach their marketing goals. My focus lays in the production and execution of authentic marketing strategies and digital conversion.Currently, I am a social media specialist at CCUA, part of the national marketing team that has created and successfully implemented a national awareness campaign for Canada's credit unions. Skills: Social Media Marketing, Social Media Ads, SEO, Email Marketing, Marketing Communications, B2C and B2B, Project Management

Catherine Lee's Current Company Details
Canadian Credit Union Association

Canadian Credit Union Association

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Marketing & Social Media Specialist
toronto, ontario, canada
Website:
ccua.com
Employees:
102
Catherine Lee Work Experience Details
  • Canadian Credit Union Association
    Social Media Specialist
    Canadian Credit Union Association Apr 2019 - Present
    Part of a national marketing team that has created and successfully implemented a national awareness campaign for Canada’s credit unions which increased favourable impressions by 21%, and 20% in consideration. Refreshed and renovated Canada’s credit unions brand to represent a financial provider that was more fun and modern as opposed to the stiff and boring banks.Created and implemented a social media strategy for Canada’s Credit Unions. Executed the You First. Banking… Show more Part of a national marketing team that has created and successfully implemented a national awareness campaign for Canada’s credit unions which increased favourable impressions by 21%, and 20% in consideration. Refreshed and renovated Canada’s credit unions brand to represent a financial provider that was more fun and modern as opposed to the stiff and boring banks.Created and implemented a social media strategy for Canada’s Credit Unions. Executed the You First. Banking Second. campaign on Facebook, Twitter, and Instagram which produced the following results: o Engagement rate reached a peak of 5% on Instagram o Increased followers by 9.10% on Instagram o 227.7k impressions on YouTubeExecuted a media campaign in two provinces, BC and Ontario. Collaborated with creative agency, Camp Jefferson and media agency, Media Experts to produce and execute a national awareness campaign.Project managed all in-house projects coming into the design department and worked closely with the art director to deliver all creative in a timely and professional manner. Point of contact for project details and logistics for departments within CCUA for all creative projects. Coordinated logistics with vendors and suppliers to deliver print collateral to CCUA events and conferences. Familiar with project management application, Wrike and Trello.Designed presentation decks and slides to present results and highlights in director meetings. Show less
  • Vantis Marketing
    Digital Marketing Specialist
    Vantis Marketing Jan 2016 - Present
    Vancouver, Canada Area
    Gained experience working in an extremely multi faceted work environment involving small to mid-sized clients from different industries, including beauty, pharmaceutical, counselling, and real estate.Familiar with social media tools such as content calendars, Buffer, and Hootsuite to create and schedule content.Developed a digital marketing strategy to create an online presence that accurately represents the brand of Racinne Canada.Crafted biweekly blog content for a… Show more Gained experience working in an extremely multi faceted work environment involving small to mid-sized clients from different industries, including beauty, pharmaceutical, counselling, and real estate.Familiar with social media tools such as content calendars, Buffer, and Hootsuite to create and schedule content.Developed a digital marketing strategy to create an online presence that accurately represents the brand of Racinne Canada.Crafted biweekly blog content for a Racinne Canada to boost SEO, increasing online sales by 33%. Designed effective content strategies for Racinne Canada, increasing website traffic by 45%. Implemented blog and on site SEO strategy for Alongside You that resulted in an increase of traffic by 100% in a year (from 3K to 6K). Created and edited white papers and website content for Burrard Pharmaceuticals to generate 5 high value leads per month.Conducted SEO strategy for Rennie Vancouver Real Estate's website and listings according to best practice standard, generating positive results. Show less
  • Couver Marketing + Strategy
    Human Resources And Digital Marketing Coordinator
    Couver Marketing + Strategy Jan 2014 - May 2016
    Vancouver, Canada Area

Catherine Lee Skills

Human Resources Piano Playing Receptionist Duties Direct Sales Eyewear Communication Teamwork Microsoft Office Public Speaking Microsoft Word Customer Service Creative Writing Biology Music Education Pianist Social Media Communications Content Marketing Content Writing Writing Copywriting Copy Editing Marketing Copy Technical Writing Seo Copywriting Blogging Social Media Blogging Social Media Marketing Marketing Communications Employee Learning And Development Blog Marketing Web Content Content Strategy Content Development

Catherine Lee Education Details

Frequently Asked Questions about Catherine Lee

What company does Catherine Lee work for?

Catherine Lee works for Canadian Credit Union Association

What is Catherine Lee's role at the current company?

Catherine Lee's current role is Marketing & Social Media Specialist.

What schools did Catherine Lee attend?

Catherine Lee attended Udacity, Beedie School Of Business At Simon Fraser University.

What skills is Catherine Lee known for?

Catherine Lee has skills like Human Resources, Piano Playing, Receptionist Duties, Direct Sales, Eyewear, Communication, Teamwork, Microsoft Office, Public Speaking, Microsoft Word, Customer Service, Creative Writing.

Who are Catherine Lee's colleagues?

Catherine Lee's colleagues are Martin O'brien, Darren Priest, Zoltan Vasary, Kathy Lavoie, Brenda M. O'connor, Bolu Omidiji, Mba, Iema, Wendy Bradley.

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