Catherine Lee Email & Phone Number

Part of a national marketing team that has created and successfully implemented a national awareness campaign for Canada’s credit unions which increased favourable impressions by 21%, and 20% in consideration. Refreshed and renovated Canada’s credit unions brand to represent a financial provider that was more fun and modern as opposed to the stiff and boring banks.Created and implemented a social media strategy for Canada’s Credit Unions. Executed the You First. Banking… Show more Part of a national marketing team that has created and successfully implemented a national awareness campaign for Canada’s credit unions which increased favourable impressions by 21%, and 20% in consideration. Refreshed and renovated Canada’s credit unions brand to represent a financial provider that was more fun and modern as opposed to the stiff and boring banks.Created and implemented a social media strategy for Canada’s Credit Unions. Executed the You First. Banking Second. campaign on Facebook, Twitter, and Instagram which produced the following results: o Engagement rate reached a peak of 5% on Instagram o Increased followers by 9.10% on Instagram o 227.7k impressions on YouTubeExecuted a media campaign in two provinces, BC and Ontario. Collaborated with creative agency, Camp Jefferson and media agency, Media Experts to produce and execute a national awareness campaign.Project managed all in-house projects coming into the design department and worked closely with the art director to deliver all creative in a timely and professional manner. Point of contact for project details and logistics for departments within CCUA for all creative projects. Coordinated logistics with vendors and suppliers to deliver print collateral to CCUA events and conferences. Familiar with project management application, Wrike and Trello.Designed presentation decks and slides to present results and highlights in director meetings. Show less

Vancouver, Canada Area

Gained experience working in an extremely multi faceted work environment involving small to mid-sized clients from different industries, including beauty, pharmaceutical, counselling, and real estate.Familiar with social media tools such as content calendars, Buffer, and Hootsuite to create and schedule content.Developed a digital marketing strategy to create an online presence that accurately represents the brand of Racinne Canada.Crafted biweekly blog content for a… Show more Gained experience working in an extremely multi faceted work environment involving small to mid-sized clients from different industries, including beauty, pharmaceutical, counselling, and real estate.Familiar with social media tools such as content calendars, Buffer, and Hootsuite to create and schedule content.Developed a digital marketing strategy to create an online presence that accurately represents the brand of Racinne Canada.Crafted biweekly blog content for a Racinne Canada to boost SEO, increasing online sales by 33%. Designed effective content strategies for Racinne Canada, increasing website traffic by 45%. Implemented blog and on site SEO strategy for Alongside You that resulted in an increase of traffic by 100% in a year (from 3K to 6K). Created and edited white papers and website content for Burrard Pharmaceuticals to generate 5 high value leads per month.Conducted SEO strategy for Rennie Vancouver Real Estate's website and listings according to best practice standard, generating positive results. Show less

Vancouver, Canada Area

Nanodegree, Digital Marketing

Bachelor Of Business Administration (B.B.A.), Human Resources Management/Personnel Administration, General