Growth Consultant (Retention) At Phiture - Mobile Growth Consultancy
Current• Analyzed and enhanced retention & subscription strategies for Adobe Express and Adobe Reader, identifying key opportunities by conducting in-depth audits. Implemented strategic CRM flows, impacting the entire user journey and boosting subscription renewals.• Achieved a 30% increase in subscription rates for a dating app through strategic A/B testing of paywall elements, placement, design, and messaging strategies.• Contributed to driving significant success for VSCO by… Show more • Analyzed and enhanced retention & subscription strategies for Adobe Express and Adobe Reader, identifying key opportunities by conducting in-depth audits. Implemented strategic CRM flows, impacting the entire user journey and boosting subscription renewals.• Achieved a 30% increase in subscription rates for a dating app through strategic A/B testing of paywall elements, placement, design, and messaging strategies.• Contributed to driving significant success for VSCO by increasing trial starts by over 5% and convincing 20% of lapsed users to renew subscriptions with innovative strategies and detailed segmentation.• Orchestrated the development and execution of a localized experiment roadmap for a popular Augmented Reality mobile game, resulting in notable improvements in retention and event engagement metrics. Show less