. Élaboration de la stratégie commerciale. Pilote de l'activité. Management de l'équipe commerciale

Maison d'édition, ciblant, par le biais de ses magazines professionnels, les secteurs du paysage, de la piscine, du jardin, du golf et des collectivités territoriales.Titres : Profession Paysagiste, Profession Paysagiste : Piscines, Spas et Jardins, Espace Public & PAYSAGE, Terrains de Sports, Centres Aquatiques, Les cahiers du Tourisme et du Fleurissement, GREEN Magazine, Projet Paysage(s).Gestion d’un portefeuille clients pour 8 titres BtoB. Commercialisation d’une offre Cross Média (print, digital, data, opérations spéciales…). Prospection et fidélisation sur plusieurs secteurs d’activité.. Recommandations stratégiques et gestion des budgets clients.. Suivi technique et administratif des campagnes.. Gestion des partenariats presses et des salons professionnels.Développement d’une plateforme digitale de génération de leads : PLACEDUPRO.COM. Commercialisation de l’offre digitale auprès des professionnels.

In charge of business development for three professional trade shows. Piscine Global is the main event, on a worldwide basis, for the pool and spa industry since 1979. Every two years, this event is the opportunity to launch more than a hundred new features. In 2016, we've reached 19.845 visitors (+7.11%) and 629 exhibitors (+5.4%).> Business development on customer portfolio, targeting new customers, organization of Aquafitness Festival> Since 2016: in charge of our UK Agent > Since 2018: in charge of the US and Canadian marketIn 2015, Paysalia became the first professional trade show for landscapers in France. Since 2009, it gathered all participants around awards, conferences, animations, theme day… In 2015, we've reached more than 17.600 visitors for 570 exhibitors.In 2017, it takes a new boom and gathered for the fifth edition 24.096 visitors (+45.2%) for 664 exhibitors (+16.5%)> Business development of customer portfolio, targeting new customers, organization of the ‘Interior Landscaping village’ in partnership with EILO.

SLLOV is a design furniture brand launch by ICM Group in 2011.Thanks to is know-how in plastics, ICM decided to launch is own brand of high-endend acrylic furniture. During this year, I had the opportunity to manage different tasks as: developping customer portfolio, organazing and attending several trade shows, creating book and several marketing tools, managing website and Facebook page...

Trainee in charge of business development with companies and local authorities

During this internship, I had to lauch a new brand of artisanal ice cream in the Lyon area.