Pierre Hadamar Email & Phone Number

Bordeaux, FR

Bordeaux, Nouvelle-Aquitaine, France

Marketing Strategy, Automation, e-Marketing Integration - Branding and PositioningBig Data and AnalyticsInternational Business Planning and DevelopmentMarketing function audit, Campaigns planning, monitoring and optimisation Marketing platforms (inbound, outbound), Leads generationCRM Integration (SAP, Siebel, Salesforce, Access, Notes)

From Italy To New Caledonia Via Panama

Further developing leadership and problem solving skills in highly challenging environment==> Sailed from Italy (Genoa) to the Coral Sea (Australia), crossing the Med, Atlantic, Caribbean, Panama canal and the Pacific through French Polynesia and onto New Caledonia mostly single handed - 60 stops in over 20 countries.

Malta

Support, counsel, define offering, statutes, business and operations plans, Investors communications ⇒ resulting in 3M € potential investments in 2 windfarms and vertical farming startups Company sold to focus on personal project.

Singapore

P&L Management of CBS Interactive in Asia (B2B & B2C) including CNet, Gamespot, ZDNet, TechRepublic, BNet and Cnet.Direct Sales, Operations, HR, Account management, Accounting and Finance, Editorial⇒ Achieved sales objectives for 10 quarters

Singapore

Heads Sales and Operations of business brands division (B2B) for CBS Interactive⇒ Sold and managed some 120 campaigns per year generating over 20,000 leads

New York, United States

Establish engagement process for Insight (Data-Driven) Marketing to become a sustainable Standard Operating Procedure. Lead deployment and enablement in all relevant Sales and Marketing processes⇒ Increased Marketing results globally by 15%⇒ Analytics best practices roll-out for Big Data Marketing and Sales

Singapore

Directed the implementation of 3 Demand Generation Hubs (Japan, China, India) at SAP to support the SME sales objectives of the region⇒ Generated 12,000 SQLs per year with Telemarketing and Inside Sales (SLAs, Training and Forecast)

Singapore

Define marketing strategies, tactics and objectives to support regional sales goals. Develop annual campaign plans including architecture, in country management, messaging, budgets, agencies, build business case, KPIs and targets==> Increased digital budget investment to 3M$ from initial 30k, and achieved objectives

Noisy-le-Grand, Île-de-France, France

Define, create and implement e-commerce website

Sydney, New South Wales, Australia

Responsible for implementation and management of marketing initiatives across 5 business units including local advertising, brand awareness and image strategy with Tiger Woods Partnership⇒ Created VIP program which resulted in immediate sales of 19MUS$ and initial pipeline of 30MUS$⇒ Re-shaped triathlon sponsorship leading to a 20% increase in media.

Singapore And Sydney

Define and manage business segment's marketing strategies, tactics, goals and prioritiesMeasure, report regional marketing activities inc. headcount, funding, cost centers, staffManage Direct Marketing teams, define lead generation and tracking process across Asia Pacific⇒ Implemented Siebel CRM and reduced marketing reporting efforts by 50%⇒ Created 3.

Sydney - Australia

Support of direct marketing programs, manage Inbound / Outbound Call-centerLeads generation, assignment, tracking and reporting⇒ Revitalized channel partners and on-site engineer leads reward program⇒ Generated 75M US$ pipeline for data-mining servers in one quarter⇒ Implemented Point CRM resulting in 20% savings in fixed cost⇒ Personally sold a 2M$.

Business Management, Business, Accounting, Management, Marketing

Activities and Societies: ACROPOLE - Students Association

Marketing, Marketing, Business