Main responsibilities: • Manage the Chevrolet P&L with full responsibility for achieving sales volume, revenues and profitability• Manage a team of 80 employees (retail and fleet sales) and 3 showrooms across Kuwait • Responsible for setting the overall business & marketing strategy to achieve set KPI’s and targets • Responsible for setting the pricing strategy for the Chevrolet models • Responsible for improving brand presence, showroom footprint, brand awareness and consideration• Lead on the EV future plans and EV readiness project - Launched 14 EV charging stations Achievements: • Highest number of unit sales since past 10 years (8900 units) exceeding budget by 400 units • Revenues 5% above budget, profit 75% above budget, through setting a robust sales excellence program with sales team and proper price positioning for key products in addition to wining 2 government tenders• Achieving the 2nd highest market share position in Kuwait market among all automotive brands • Improved NPS score (12 points higher than 2021) achieved by completing the service excellence program, launching the centralized delivery area for new car sales, digitizing and streamlining the processes.• Evolved sales Business Development Culture to hallmark status by achieving 15% conversion from leads

Main responsibilities: • Lead and manage market intelligence, CRM, digital marketing and social media functions • New vehicle ordering, including forecasting, demand supply analysis, manage new vehicle inventory• Managing relationship with OEM and adherence to sales policies and reporting • Develop processes and system automation to support sales and reduce stock aging• Managed the logistics operations, storage and vehicle movement Achievements: • Led digital transformation of sales operations and automated processes (achieved zero paper status)• Reduced new vehicle order to delivery turnaround time from 3 days for non-accessorized vehicles to 1 • Developed the sales excellence program and worked closely with showrooms to define the metrics and develop the right skill set for the sales team and redefine the sales process. • Maximizing the fleet trader program implementation resulted in around 2% improvement in margins.

Main responsibilities: • Developing and Executing the Customer Experience Strategy for the Chevrolet and Cadillac brands • Lead the service excellence program to elevate customer experience across the organization• Developing & executing the entire marketing plan for Chevrolet and Cadillac (Sales and Aftersales)• Manage the market intelligence department• Develop competitive analysis and provide strategic plans / recommendationsAchievements • Implemented the Business Development Culture (BDC) program across sales and service. • Transformed call center to revenue generation center and achieved 1400-unit sales converted from leads • Launched first fully integrated online purchase process for new vehicles on our website in Kuwait.• Highest NPS among all GM dealers for sales and service by enhancing the customer experience

Main responsibilities: • Assess opportunities and develop feasibility studies and business plans • Developed the automotive strategy pillars with senior management (currently used)• Ventured and evaluated the opportunity to grow into New Vehicle Sales, Heavy commercial vehicles, Aftersales business, Accessories, Used cars, Batteries, tires, power products and lubricants.Achievements:• Developed and executed the KSA entry plan for Bumper to Bumper and KromOzone brands • Worked on the acquisition of the Acura brand in KSA • Expanding footprint for the Chevrolet / Cadillac brand (Sales showrooms and service facilities)• Developed the Al Jahra expansion plan and opening of new showroom • Worked and finalized the acquisition plan of a Chinese New Vehicle brand • Worked on the merger of BP & Castrol brands under one dealer• Worked on the successful acquisition of the GENERAL tires brand

Main responsibilities: • Managing and implementing market research programs for all businesses in GCC and India and SEA • Developing strategic research studies to support expansion plans and market entry strategies • CRM system and strategy implementation for retail businesses • Analyze macro and micro economic reports and develop strategic plans for businesses • Developing companywide loyalty program and RFM measurement • Consolidating and establishing research metrics in one dashboard for entire businesses Achievements:• Managed to build in-house capabilities catering to more than 90% of business needs for research

Main responsibilities: • Managing operations in Central and Eastern province of KSA. • Responsible of enhancing revenues and profit margins by acquiring new customers. • Managing and supervising branch ( > 10 researchers, 50 free lancers and fieldworkers)Achievements:• Managed the tender process and won/executed a $2m project with Aramco

• Head of Quantitative department and responsible for all quantitative research Achievements:• Developed research model for Mobily for launch into Saudi Arabia to increase market share