Pierre-Jean Puppo-Capodano Email & Phone Number

Buenos Aires Province, Argentina

Global

As part of the Sales Operations team, I'm in charge of sales intelligence, performance & pipeline tracking, while supporting commercial areas of the UK, France, Germany, Italy & Spain.In addition, I carry out market research projects to define go-to-market strategies for each country and the region as a whole.

Argentina

As part of the Business & Market Intelligence team, I worked on industry, competitor's and company profile analysis, throughout extensive and complex market research.Part of my job was to find business opportunities with a strategic thinking, connecting the dots between company's capabilities and client's needs and expectations. In this line, I was able to push a strategic workflow between the sales intelligence team and the research team, which where previously disconnected, to deliver better, business driven and strategic outcomes.

Villa Crespo

I was in charge of developing communication, branding and product strategies through brand positioning, product positioning, business and cultural trends research. Extensive knowledge in social media strategies and KPIs.Outstanding project: Comprehensive analysis of the automotive business - projections for 2030 and business models.Outstanding project 2: Development and coordination of Citroën's rebranding in Argentina, with the creation, execution and leadership of workshops.Clients: Citroën & DS Argentina.I collaborated in a project of analysis and audience building of Netflix Argentina's social media channels, through the collection, processing and analysis of large amounts of data and social listening.Clients: Netflix Argentina I was part of the team that executed the positioning of HBOMAX Argentina's Instagram, finding the right tone of voice, personality, strategic pillars, among other definitions.Clients: HBO MAX Argentina

Buenos Aires, Argentina

I was in charge of understanding the Brand-Consumer-Competition context to deliver insights to the creative team for the development of new proposals and communication campaigns aligned to the business objectives, working side by side with client's commercial and marketing area. Client: General Motors Argentina - Retail y Sodimac As brand strategist, i was involved in Nestlé's content HUB pitch under Design Thinking methodology.I was in charge of developing Sodimac communication strategy for summer campaign, identifying brand positioning, key strategic pillars and defining social media strategy.Client: Sodimac Argentina - Retail.

Buenos Aires, Argentina

I coordinated and carried out advertising campaigns (on + off), through constant and direct contact with the client, creative briefing and media contact. In addition, I assisted in strategy projects: Research, competition analysis and industry context understanding.Client: General Motors Argentina - Retail

Licenciatura, Advertising

Estrategias Y Modelos De Negocio, Buisness, 9

A través de distintas herramientas como el Buisness Model Canva, Customer Developement, Lean Startup, entre otras, he aprendido a crear y.

Planning Bootcamp, Advertising