Sem Analyst
Current
Sep 2022 - Present
AeroLeads people directory · profile
Penny Chen Email & Phone Number
SEM Analyst
at
Tripadvisor
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 86%
Current company
Role
SEM Analyst
Location
Medford, Massachusetts, United States
Company size
Who is Penny Chen? Overview
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Quick answer
Penny Chen is listed as SEM Analyst at Tripadvisor, a with 4973 employees, based in Medford, Massachusetts, United States. AeroLeads shows a matched LinkedIn profile for Penny Chen.
Penny Chen previously worked as Marketing Specialist & Analyst at Jassby and Marketing Analyst at Yaonology. Penny Chen holds Master'S Degree, Project Management from Northeastern University.
Company email context
Email format at Tripadvisor
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Tripadvisor
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Profile bio
About Penny Chen
Professional marketing analyst with 3+ years of experience in digital marketing and market research. Proficiency in translating marketing analytics research into data-driven strategies using Google Ads, Google Analytics, and Tableau. Strong academic background in business development and professional background in both established international companies and startups. Experience in full life-cycle marketing project implementations that enabled 30% company efficiency and 20% client pool growth. Highly sophisticated in project management skills to drive project pipelines, engage stakeholders, and navigate through competing priorities.
Current workplace
Penny Chen's current company
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Tripadvisor
5 roles
Penny Chen work experience
A career timeline built from the work history available for this profile.
Marketing Specialist & Analyst
-Developed, executed, and optimized company digital marketing strategies and increased social media presence by 500% and email campaigns open rate by 3%-Conducted main product market research through data analytics, industrial statistics, and competitor analysis to understand market trends-Evaluated marketing strategies' effectiveness using data visualization tools and enhanced monthly KPI by 30%-Reviewed and presented weekly search marketing (SEO/ASO) reports to CMO to inform… Show more -Developed, executed, and optimized company digital marketing strategies and increased social media presence by 500% and email campaigns open rate by 3%-Conducted main product market research through data analytics, industrial statistics, and competitor analysis to understand market trends-Evaluated marketing strategies' effectiveness using data visualization tools and enhanced monthly KPI by 30%-Reviewed and presented weekly search marketing (SEO/ASO) reports to CMO to inform data-driven advertisement decisions; improved 50% performance on Google Ads -Coordinated 15+ marketing projects through Trello and Google tools to enhance team efficiency and workflow to meet project requirements and deadlines Show less
Mar 2021 - Jun 2022
Marketing Analyst
-Analyzed social media platforms data and developed marketing strategies which increased the number of clients by 5 times-Created newsletter from Mailchimp platform to maintain current and increase the number of prospective clients by 20%-Established marketing strategies to increase the number of website users and followers by 30% through blog and social media posts-Increased 100+ subscribers from writing blogs and the newly created newsletter-Managed 4 marketing projects… Show more -Analyzed social media platforms data and developed marketing strategies which increased the number of clients by 5 times-Created newsletter from Mailchimp platform to maintain current and increase the number of prospective clients by 20%-Established marketing strategies to increase the number of website users and followers by 30% through blog and social media posts-Increased 100+ subscribers from writing blogs and the newly created newsletter-Managed 4 marketing projects together through Slack and Trello software to maintain team’s engagement Show less
Nov 2019 - Oct 2020
Marketing Assistant
Hua-Jie
-Worked closely with managers to analyze financial report through ERP system to increase the right business decision-making rate by 20%-Assisted the project manager to establish efficient workflow processes and monitor daily tasks to meet the project deadline -Analyzed and researched coffee machine market trends with SWOT analysis for the company further develop strategically
Jul 2019 - Aug 2019
Project Management Assistant
-Developed and implemented 2 weeks of curriculum activities in a team of 3 for 60 Chinese student visitors with over 90% 5 stars reviews -Successfully facilitated multitasks, managed all aspects of event planning and adjusted to continuously changing responsibilities and priorities-Translated between English and Chinese to help students better understand the content to increase students’ engagement by 85%
Jan 2019 - Feb 2019
Team & coworkers
Colleagues at Tripadvisor
Other employees you can reach at tripadvisor.com. View company contacts for 4973 employees →
DT
Delvine Twain
Colleague at TripadvisorNorth Bergen, New Jersey, United States
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MN
Millie Negulu
Colleague at TripadvisorWinchester, Massachusetts, United States
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SB
Saeed Bamahraz
Colleague at TripadvisorFinland
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S"
Shawn "Hlywud" Henderson
Colleague at TripadvisorCanada
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AA
Andjela Aksic
Colleague at TripadvisorSerbia
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IL
Iam Legend
Colleague at TripadvisorHouston, Texas, United States
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CF
Cristina Framil
Colleague at TripadvisorNew York, United States
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FM
Fabio Mariotti
Colleague at TripadvisorBerlin, Germany
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PK
Paris Kelly Guzman
Colleague at TripadvisorMetro Manila, National Capital Region, Philippines
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SG
Sineta George
Colleague at TripadvisorSenegal
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Delvine Twain
Colleague at TripadvisorNorth Bergen, New Jersey, United States
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MN
Millie Negulu
Colleague at TripadvisorWinchester, Massachusetts, United States
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SB
Saeed Bamahraz
Colleague at TripadvisorFinland
View →
S"
Shawn "Hlywud" Henderson
Colleague at TripadvisorCanada
View →
AA
Andjela Aksic
Colleague at TripadvisorSerbia
View →
IL
Iam Legend
Colleague at TripadvisorHouston, Texas, United States
View →
CF
Cristina Framil
Colleague at TripadvisorNew York, United States
View →
FM
Fabio Mariotti
Colleague at TripadvisorBerlin, Germany
View →
PK
Paris Kelly Guzman
Colleague at TripadvisorMetro Manila, National Capital Region, Philippines
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SG
Sineta George
Colleague at TripadvisorSenegal
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2 education records
Penny Chen education
Master'S Degree, Project Management
Bachelor'S Degree, International Business
Tamkung University
FAQ
Frequently asked questions about Penny Chen
Quick answers generated from the profile data available on this page.
What company does Penny Chen work for?
Penny Chen works for Tripadvisor.
What is Penny Chen's role at Tripadvisor?
Penny Chen is listed as SEM Analyst at Tripadvisor.
Where is Penny Chen based?
Penny Chen is based in Medford, Massachusetts, United States while working with Tripadvisor.
What companies has Penny Chen worked for?
Penny Chen has worked for Tripadvisor, Jassby, Yaonology, Hua-Jie, and Intermind Co..
Who are Penny Chen's colleagues at Tripadvisor?
Penny Chen's colleagues at Tripadvisor include Delvine Twain, Millie Negulu, Saeed Bamahraz, Shawn "Hlywud" Henderson, and Andjela Aksic.
How can I contact Penny Chen?
You can use AeroLeads to view verified contact signals for Penny Chen at Tripadvisor, including work email, phone, and LinkedIn data when available.
What schools did Penny Chen attend?
Penny Chen holds Master'S Degree, Project Management from Northeastern University.
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