Penny Chen Email and Phone Number
Professional marketing analyst with 3+ years of experience in digital marketing and market research. Proficiency in translating marketing analytics research into data-driven strategies using Google Ads, Google Analytics, and Tableau. Strong academic background in business development and professional background in both established international companies and startups. Experience in full life-cycle marketing project implementations that enabled 30% company efficiency and 20% client pool growth. Highly sophisticated in project management skills to drive project pipelines, engage stakeholders, and navigate through competing priorities.
Tripadvisor
View- Website:
- tripadvisor.com
- Employees:
- 4973
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Sem AnalystTripadvisor Sep 2022 - PresentBoston, Massachusetts, United States -
Marketing Specialist & AnalystJassby Mar 2021 - Jun 2022Boston, Massachusetts, United States-Developed, executed, and optimized company digital marketing strategies and increased social media presence by 500% and email campaigns open rate by 3%-Conducted main product market research through data analytics, industrial statistics, and competitor analysis to understand market trends-Evaluated marketing strategies' effectiveness using data visualization tools and enhanced monthly KPI by 30%-Reviewed and presented weekly search marketing (SEO/ASO) reports to CMO to inform… Show more -Developed, executed, and optimized company digital marketing strategies and increased social media presence by 500% and email campaigns open rate by 3%-Conducted main product market research through data analytics, industrial statistics, and competitor analysis to understand market trends-Evaluated marketing strategies' effectiveness using data visualization tools and enhanced monthly KPI by 30%-Reviewed and presented weekly search marketing (SEO/ASO) reports to CMO to inform data-driven advertisement decisions; improved 50% performance on Google Ads -Coordinated 15+ marketing projects through Trello and Google tools to enhance team efficiency and workflow to meet project requirements and deadlines Show less -
Marketing AnalystYaonology Nov 2019 - Oct 2020Greater Boston Area-Analyzed social media platforms data and developed marketing strategies which increased the number of clients by 5 times-Created newsletter from Mailchimp platform to maintain current and increase the number of prospective clients by 20%-Established marketing strategies to increase the number of website users and followers by 30% through blog and social media posts-Increased 100+ subscribers from writing blogs and the newly created newsletter-Managed 4 marketing projects… Show more -Analyzed social media platforms data and developed marketing strategies which increased the number of clients by 5 times-Created newsletter from Mailchimp platform to maintain current and increase the number of prospective clients by 20%-Established marketing strategies to increase the number of website users and followers by 30% through blog and social media posts-Increased 100+ subscribers from writing blogs and the newly created newsletter-Managed 4 marketing projects together through Slack and Trello software to maintain team’s engagement Show less -
Marketing AssistantHua-Jie Jul 2019 - Aug 2019Taoyuan District, Taiwan-Worked closely with managers to analyze financial report through ERP system to increase the right business decision-making rate by 20%-Assisted the project manager to establish efficient workflow processes and monitor daily tasks to meet the project deadline -Analyzed and researched coffee machine market trends with SWOT analysis for the company further develop strategically
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Project Management AssistantIntermind Co. Jan 2019 - Feb 2019Greater Boston Area-Developed and implemented 2 weeks of curriculum activities in a team of 3 for 60 Chinese student visitors with over 90% 5 stars reviews -Successfully facilitated multitasks, managed all aspects of event planning and adjusted to continuously changing responsibilities and priorities-Translated between English and Chinese to help students better understand the content to increase students’ engagement by 85%
Penny Chen Education Details
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Project Management -
Tamkung UniversityInternational Business
Frequently Asked Questions about Penny Chen
What company does Penny Chen work for?
Penny Chen works for Tripadvisor
What is Penny Chen's role at the current company?
Penny Chen's current role is Project Management | Digital Marketing | Marketing Analyst | Advanced Excel.
What schools did Penny Chen attend?
Penny Chen attended Northeastern University, Tamkung University.
Who are Penny Chen's colleagues?
Penny Chen's colleagues are Andy Jedynak, Rosanna Ferri, Daniel Clifford, Josh G, Hugo Bettencourt, Larisa Său, Betsy Graam.
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Penny Chen
Mclean, Va3gmail.com, yahoo.com, yokogawa.com1 +165042XXXXX
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4gmail.com, gmail.com, stanadyne.com, directcolorsystems.com
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