Ping Lin
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Ping Lin Email & Phone Number

SEO Director at Publicis Media at Publicis Media
Location: Jing'an District, Shanghai, China 7 work roles 2 schools
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Current company
Role
SEO Director at Publicis Media
Location
Jing'an District, Shanghai, China
Company size

Who is Ping Lin? Overview

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Quick answer

Ping Lin is listed as SEO Director at Publicis Media at Publicis Media, a company with 16781 employees, based in Jing'an District, Shanghai, China. AeroLeads shows a matched LinkedIn profile for Ping Lin.

Ping Lin previously worked as SEO Director at Publicis Media and Senior SEO Manager at Publicis Media. Ping Lin holds 学士, 英语 from Central China Normal University.

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Email format at Publicis Media

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Publicis Media

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Profile bio

About Ping Lin

Highly motivated digital marketing professional with nearly 13 years of experience and self-starter who’s able to manage my own workload and hit deadlines.Having worked client-side and in agencies, I have rich experience of working on SEO/SMO (content) campaigns that have delivered tangible results and experience of effective link development techniques and knowledge of SEM, EC, display & Programmatic Buying and social.The main industries in which I have worked include B2B, B2C, clothes, wine, cosmetics/beauty, watch, travel, luxury, etc.The main clients which I have worked includingMarriott, Club Med, Thomas Cook,Visit Britain;Loreal Paris, Giorgio Armani Beauty, Clarins, Bioderma, Dior, Chando, Avene, MartiDerm;Fendi, TagHeuer,Loro Piana, Berluti, Boucheron, Forevermark, Asteria, Prada;Amazon, Mead Johnson, Sanofi, Decathlon, Pampers, Tide, Acuvue, Montagut, Citi Bank, UBS, etc.Strength:- Experience in an agency SEO/SMO (content) strategy role in Baidu, WeChat, Red, Zhihu, etc.- Working knowledge of Adobe Analytics, Google Analytics, Baidu Tongji or other Web Analytics packages- Some level of understanding of core web technologies, such as HTML, PHP, CSS, JavaScript, etc- Experience in planning and executing SEO/SMO (content) campaigns across main search engines in China, like Baidu, Sogou, Haosou (Qihoo 360), Google, etc, as well as main social media platforms, like Red, Zhihu, WeChat, etc.- Knowledge/experience of analyze and track the effectiveness of SEO/SMO (content) campaign performance and identify the areas of improvement such as site traffic, positive search results pages (SERPs) and sales conversion.- Ongoing management and implementation of SEO/SMO (content) plans and roadmaps to support lead acquisition across platforms- Identifying new opportunities for expanding digital marketing activities beyond the tactics utilized today.- Having strong content marketing experiences including PGC and UGC content for different brands

Listed skills include Seo, E Commerce, Online Advertising, Web Development, and 22 others.

Current workplace

Ping Lin's current company

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Publicis Media
Publicis Media
SEO Director at Publicis Media
london, london, united kingdom
Employees
16781
AeroLeads page
7 roles

Ping Lin work experience

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Seo Director

Current

Shanghai City, China

Supporting business development activities including developing proposals and pitches and presenting these to clients;Supporting marketing by developing new presentations, thought pieces etc.;Identifying potential leads and areas of growth within existing clients as well as broader opportunities to develop revenue;leading a team of managers, senior.

May 2017 - Present

Senior Seo Manager

Shanghai City, China

Jun 2016 - Apr 2017

Seo Manager

Altima°

Shanghai City, China

# Presales- Definition of strategy axis based on the client situation & needs- Plans & follow-up researches done by SEO executives- Creation of scope of works & timelines# On-going projects- Lead daily management for SH SEO projects with local & international brands (in different industries such as cloths, luxury, beauty (skin care), contact lens, tourism.

Sep 2015 - May 2016

Senior Seo Specialist

Altima°

Shanghai City, China

- Provide SEO audits/strategies based on different websites;- Do keyword research and define/assign target keywords for landing pages;- Make search engine strategies to get better KPI;- Monitor keyword rankings, organic traffic, referral traffic, conversion, etc.- Do/present monthly reports....

Jan 2015 - Aug 2015

Search Marketing Specialist (Seo/Sem)

Them° Altima° Group

Shanghai City, China

- Provide SEO audits based on client's websites.- Do keyword research for SEO/SEM.- Monitor keyword rankings, organic traffic, conversion, etc.- Make link building strategy.- Provide SEO/SEM reports to clients.```

Aug 2012 - Dec 2014

Seo Specialist

Shanghai

- Provide SEO proposals based on clients' requirements.- Improve site SEO performances using SEO knowledges.- Monitor SEO performances like keyword rankings, organic traffic, etc. and then adjust SEO actions if needed.- Make backlink strategy to increase keyword rankings and organic traffic.Clients: Microsoft Dynamic Website, Forex.com, etc.

Aug 2011 - Aug 2012

Seo/Content Editor

Moyea Software

Kunshan

- Provides analysis data of the site with Google Analytics according to the company's strategic development requirements. - Monitors keywords of the site or other related websites and focuses on optimizing the site with reasonable adjustment proposals. - Edits and optimizes all articles of the site so as to get a better page rank. - Plans a variety of.

Jul 2009 - Jul 2011
2 education records

Ping Lin education

Bachelor Of Arts (B.A.), English Language And Literature, General

Centeral China Normal Univercity
FAQ

Frequently asked questions about Ping Lin

Quick answers generated from the profile data available on this page.

What company does Ping Lin work for?

Ping Lin works for Publicis Media.

What is Ping Lin's role at Publicis Media?

Ping Lin is listed as SEO Director at Publicis Media at Publicis Media.

Where is Ping Lin based?

Ping Lin is based in Jing'an District, Shanghai, China while working with Publicis Media.

What companies has Ping Lin worked for?

Ping Lin has worked for Publicis Media, Altima°, Them° Altima° Group, Adsage, and Moyea Software.

How can I contact Ping Lin?

You can use AeroLeads to view verified contact signals for Ping Lin at Publicis Media, including work email, phone, and LinkedIn data when available.

What schools did Ping Lin attend?

Ping Lin holds 学士, 英语 from Central China Normal University.

What skills is Ping Lin known for?

Ping Lin is listed with skills including Seo, E Commerce, Online Advertising, Web Development, Html, Social Media Marketing, Link Building, and Css.

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