Highly motivated digital marketing professional with nearly 13 years of experience and self-starter who’s able to manage my own workload and hit deadlines.Having worked client-side and in agencies, I have rich experience of working on SEO/SMO (content) campaigns that have delivered tangible results and experience of effective link development techniques and knowledge of SEM, EC, display & Programmatic Buying and social.The main industries in which I have worked include B2B, B2C, clothes, wine, cosmetics/beauty, watch, travel, luxury, etc.The main clients which I have worked includingMarriott, Club Med, Thomas Cook,Visit Britain;Loreal Paris, Giorgio Armani Beauty, Clarins, Bioderma, Dior, Chando, Avene, MartiDerm;Fendi, TagHeuer,Loro Piana, Berluti, Boucheron, Forevermark, Asteria, Prada;Amazon, Mead Johnson, Sanofi, Decathlon, Pampers, Tide, Acuvue, Montagut, Citi Bank, UBS, etc.Strength:- Experience in an agency SEO/SMO (content) strategy role in Baidu, WeChat, Red, Zhihu, etc.- Working knowledge of Adobe Analytics, Google Analytics, Baidu Tongji or other Web Analytics packages- Some level of understanding of core web technologies, such as HTML, PHP, CSS, JavaScript, etc- Experience in planning and executing SEO/SMO (content) campaigns across main search engines in China, like Baidu, Sogou, Haosou (Qihoo 360), Google, etc, as well as main social media platforms, like Red, Zhihu, WeChat, etc.- Knowledge/experience of analyze and track the effectiveness of SEO/SMO (content) campaign performance and identify the areas of improvement such as site traffic, positive search results pages (SERPs) and sales conversion.- Ongoing management and implementation of SEO/SMO (content) plans and roadmaps to support lead acquisition across platforms- Identifying new opportunities for expanding digital marketing activities beyond the tactics utilized today.- Having strong content marketing experiences including PGC and UGC content for different brands