Pinky Bilika Email & Phone Number

Jakarta, Indonesia

• Neuroscience and Artificial Intelligence (AI) Innovation Based Research Company.
• Lead research project with few methods including FGD, In-depth-interview (IDI), and Eye Tracker (AI based market research)
• Conduct primary research about U&A (usage and attitude), brand, new product development, for delivering insights & objectives
• Analyze and synthesize data patterns in delivery report formats such as diagramming, user journey, user pesona, etc.
• Analyze business recommendation about needs gap and innovation for every reseach projects
• Handle project scheduling and management with key stakeholders (clients)

Seoul, South Korea

• Newest IT innovation & solution for muslim who live in South Korea. Plus Alpha developed the Ecommerce that provides an easy-to-use app to buy halal certified products with a ready in-house developed service on iOS and.
• Go-to-market strategy for Indonesia & Malaysia market in South Korea
• Create market research for Indonesia & Malaysia market including consumer behavior, trends, market segment analysis, & competitors
• Partnership acquisitions with business partner (B2B) and global talents
• Collaborate with international and cross-functional teams to align the marketing strategy through digital marketing
• Execute content creation in short and long-term marketing strategy

Seoul, South Korea

• Handled all marketing tools in the term of B2C & B2B strategies
• Created content writing and creation for each months plan
• Collaborated with international and cross-functional teams to align the marketing strategy through digital marketing

Jakarta, Indonesia

• Research consulting that aims to dig insights in various objectives with several company partners such Google Indonesia, Godrej India, Tempo Scan Group, Toyota, BCG, and others.
• Generate the end-to-end research from questionnaire design (screener), discussion guide, fieldwork research project (moderating), until developing the research report
• Conduct primary research about brand, new product development, U&A (usage and attitude) for delivering the consumer insights
• Moderate research practice with few methods including ethnography, FGD, In-depth-interview (IDI), etc.
• Demonstrate research report and deliver the insights to clients
• Analyze and synthesize data patterns in delivery formats such as diagramming, user journey, user pesona, etc.

Seoul, South Korea

• Run a research project by Korean Studies Grant 2021 with title "Local Governance in the Management of International Cooperation between Indonesia and South Korea (Case Study of Sister Province and Sister City.
• Conducted the interview and research of Busan city and Surabaya city related to the government policies, cooperation, project management, and implementation.
• Handled coordination and communication to Surabaya City Government and Surabaya Agency for Regional Development
• Analyzed qualitative research for the implementation of Surabaya-Busan sister city

Seoul, South Korea

• Generated various insights and content related to Education, Economy, and Social Culture as public diplomacy
• Shared insightful and inspiring journey, experiences, and daily life as a foreigner in Korea through SNS
• Attended MOFA Korea public lectures & activities under Unboxing Korea Secretariat as Indonesian Representative

Seoul, South Korea

• Run a research project with a title "Implementation of Sister Province Cooperation between the Provincial Government of West Java (Indonesia) and Gyeongsangbuk-do (South Korea)".
• Conducted the coordination and interview with the Ministry of Foreign Affairs and Trade Province Gyeongsangbuk-do, South Korea
• Translated and transcripted English interview to Indonesian and analyzed interviews with correlated data

Seoul, South Korea

• One of 'Best South Korean based Beauty Companies' nominated by Best Startup Asia. A Korean OEM Cosmetic Manufacturing that provide one stop solution for manufacturing beauty products in Korea.Responsibilities:
• Created market research entry strategy with an evaluation of Korea & Indonesia lifestyle-beauty market potential, including customer behavior & segment analysis, competitors, and potential partners for Cace Cosmetics.
• Elaborated copywriting marketing materials for Cace Cosmetics & Sourcinglab to attract customers with 'millennial' trends and select useful tools for marketing (Instagram, Twitter, and Facebook)
• Created content creation & strategy based on the content matrix for Cace Cosmetics, Yumisa Cosmetics, and Sourcinglab's social media channels

Universitas Brawijaya, Malang Area, East Java, Indonesia

• TEDx is a grassroots initiative, created in the spirit of TED’s overall mission to research and discover “ideas worth spreading.”Responsibilities:
• Planned and analyzed financial reports related to budgets, expenses, and cash flow
• Organized every department needs of business expand partners to support TED Universitas Brawijaya activities
• Created partnership proposal and developed long-term partnership plans based on financial reports

Malang, East Java, Indonesia

• Engaged collaborative partnership with business event partner (B2B Marketing)
• Implemented brand awareness and social media plans (B2C Marketing)
• Planned, organized, and executed event for raising brand awarenessAccomplishment: Succeed in raising 6 business event partners and held 1 project marketing with the theme 'Mental Health & Anxiety Talkshow' to.

Indonesia

• Analyzed strategic risk by consultation, coordination, communication with internal department and external stakeholder (BUMN PT Waskita Karya)
• Established assessment with internal department and Angkasa Pura II Jakarta by implementing risk policy (compliance) based on Good Corporate Governance (GCG)

Brawijaya University, Malang

• Developed strategic plan for community engagement and SMEs
• Created market research, track reports, and do administrative tasks (MoM and MoU)
• Engaged partnership and maintained 70+ business, institution, and community partners by using CRM tools
• Reviewed and proofreading 100% rate documents such as MoU and MoM (70+ documents)
• Coached 1O1 sales education to 20 external relations committees of Summer-Winter Projects AIESEC Accomplishment: Best team leader AIESEC Universitas Brawijaya 2018

Malang, East Java, Indonesia

• Planned, organized, and executed events with the theme 'Improve Your Value to Meet the Requirements"
• Developed partnership proposal and organized seminar collaboration with business partner (Telkomsel & Danone)
• Supervised the team with a hands-on approach by having coordination with every departments to ensure every arrangement of event was tracked appropriately.Accomplishment: Managed 28 committees, succeed in raising 9.

Malang, East Java, Indonesia

• Buangdisini is a startup in the form of digitizing the waste bank to make a good ecosystem in waste management and increase public participation (buangdisini.com)Responsibilities:
• Supervised execution of project’s advertising initiatives and content
• Managed marketing operations & devise strategies to develop project
• Created project proposal and project pitch

Brawijaya University, Malang

• Tracked business and corporate partners to support AIESEC activities such as Incoming Global Volunteer Summer-Winter Projects and International Student Day by using strategic Customer Relationship Management (Podio for.
• Engaged partnership with business relations to support AIESEC activities
• Undertook administrative tasks (MoM and MoU)Accomplishment:Succeed in raising 2 business partners to support AIESEC activities

Malang, East Java, Indonesia

• Worked in external relations area in the form of supporting International Relations UB by arranging meeting, event, and partnership with external stakeholders such as University, NGO, IGO or other entities..
• Contributed to International Relations Forum to represent Brawijaya University in Rapat Koordinasi Wilayah (RAKORWIL) VI at Pembangunan Veteran Nasional University, Darussalam University, Sunan Ampel Islamic.
• Managed to become Sponsorship Committee for International Relations Culture Festival and engage business partners
• Arranged delegates and academic affairs of any International Relations event such as competition and Model United Nations.
• Created panel discussion and became coordinator of annual study excursion called SEGA “Study Everything Goes Abroad” to South Korea for comparative study.

Bachelor Of Commerce - Bcom, International Business/Trade/Commerce

Selected student for granting K-PIES Scholarship by Kangwon National University. Courses: Case of Global Business, Organization.

Bachelor Of Arts - Ba In International Relations

Activities and Societies: Student Association of International Relations Student (HIMAHI UB), AIESEC in Universitas Brawijaya.