Pinky Bilika Email & Phone Number

Jakarta, Indonesia

Neuroscience and Artificial Intelligence (AI) Innovation Based Research Company.• Lead research project with few methods including FGD, In-depth-interview (IDI), and Eye Tracker (AI based market research) • Conduct primary research about U&A (usage and attitude), brand, new product development, for delivering insights & objectives• Analyze and synthesize data patterns in delivery report formats such as diagramming, user journey, user pesona, etc.• Analyze business recommendation about needs gap and innovation for every reseach projects• Handle project scheduling and management with key stakeholders (clients)• Create project research proposal• Coordinate research projects with field teams

Seoul, South Korea

Newest IT innovation & solution for muslim who live in South Korea. Plus Alpha developed the Ecommerce that provides an easy-to-use app to buy halal certified products with a ready in-house developed service on iOS and Android (MobPay)Responsibilities:• Go-to-market strategy for Indonesia & Malaysia market in South Korea • Create market research for Indonesia & Malaysia market including consumer behavior, trends, market segment analysis, & competitors• Partnership acquisitions with business partner (B2B) and global talents• Collaborate with international and cross-functional teams to align the marketing strategy through digital marketing• Execute content creation in short and long-term marketing strategy

Seoul, South Korea

• Handled all marketing tools in the term of B2C & B2B strategies• Created content writing and creation for each months plan • Collaborated with international and cross-functional teams to align the marketing strategy through digital marketing

Jakarta, Indonesia

Research consulting that aims to dig insights in various objectives with several company partners such Google Indonesia, Godrej India, Tempo Scan Group, Toyota, BCG, and others. • Generate the end-to-end research from questionnaire design (screener), discussion guide, fieldwork research project (moderating), until developing the research report• Conduct primary research about brand, new product development, U&A (usage and attitude) for delivering the consumer insights• Moderate research practice with few methods including ethnography, FGD, In-depth-interview (IDI), etc.• Demonstrate research report and deliver the insights to clients • Analyze and synthesize data patterns in delivery formats such as diagramming, user journey, user pesona, etc.• Handle project scheduling and management with key stakeholders (clients) to ensure that all projects are carried out in a timely manner

Seoul, South Korea

Run a research project by Korean Studies Grant 2021 with title "Local Governance in the Management of International Cooperation between Indonesia and South Korea (Case Study of Sister Province and Sister City Cooperation)". Responsibilities: • Conducted the interview and research of Busan city and Surabaya city related to the government policies, cooperation, project management, and implementation. • Handled coordination and communication to Surabaya City Government and Surabaya Agency for Regional Development• Analyzed qualitative research for the implementation of Surabaya-Busan sister city

Seoul, South Korea

• Generated various insights and content related to Education, Economy, and Social Culture as public diplomacy• Shared insightful and inspiring journey, experiences, and daily life as a foreigner in Korea through SNS • Attended MOFA Korea public lectures & activities under Unboxing Korea Secretariat as Indonesian Representative

Seoul, South Korea

Run a research project with a title "Implementation of Sister Province Cooperation between the Provincial Government of West Java (Indonesia) and Gyeongsangbuk-do (South Korea)".• Conducted the coordination and interview with the Ministry of Foreign Affairs and Trade Province Gyeongsangbuk-do, South Korea• Translated and transcripted English interview to Indonesian and analyzed interviews with correlated data

Seoul, South Korea

One of 'Best South Korean based Beauty Companies' nominated by Best Startup Asia. A Korean OEM Cosmetic Manufacturing that provide one stop solution for manufacturing beauty products in Korea.Responsibilities:• Created market research entry strategy with an evaluation of Korea & Indonesia lifestyle-beauty market potential, including customer behavior & segment analysis, competitors, and potential partners for Cace Cosmetics (Look to Go Co., Ltd)• Elaborated copywriting marketing materials for Cace Cosmetics & Sourcinglab to attract customers with 'millennial' trends and select useful tools for marketing (Instagram, Twitter, and Facebook) • Created content creation & strategy based on the content matrix for Cace Cosmetics, Yumisa Cosmetics, and Sourcinglab's social media channels

Universitas Brawijaya, Malang Area, East Java, Indonesia

TEDx is a grassroots initiative, created in the spirit of TED’s overall mission to research and discover “ideas worth spreading.”Responsibilities:• Planned and analyzed financial reports related to budgets, expenses, and cash flow• Organized every department needs of business expand partners to support TED Universitas Brawijaya activities• Created partnership proposal and developed long-term partnership plans based on financial reports

Malang, East Java, Indonesia

• Engaged collaborative partnership with business event partner (B2B Marketing)• Implemented brand awareness and social media plans (B2C Marketing)• Planned, organized, and executed event for raising brand awarenessAccomplishment: Succeed in raising 6 business event partners and held 1 project marketing with the theme 'Mental Health & Anxiety Talkshow' to commemorate World Mental Health Day, on October 2019 with more than 100+ participants.

Indonesia

• Analyzed strategic risk by consultation, coordination, communication with internal department and external stakeholder (BUMN PT Waskita Karya)• Established assessment with internal department and Angkasa Pura II Jakarta by implementing risk policy (compliance) based on Good Corporate Governance (GCG)

Brawijaya University, Malang

• Developed strategic plan for community engagement and SMEs• Created market research, track reports, and do administrative tasks (MoM and MoU)• Engaged partnership and maintained 70+ business, institution, and community partners by using CRM tools• Reviewed and proofreading 100% rate documents such as MoU and MoM (70+ documents)• Coached 1O1 sales education to 20 external relations committees of Summer-Winter Projects AIESEC Accomplishment: Best team leader AIESEC Universitas Brawijaya 2018

Malang, East Java, Indonesia

• Planned, organized, and executed events with the theme 'Improve Your Value to Meet the Requirements" • Developed partnership proposal and organized seminar collaboration with business partner (Telkomsel & Danone)• Supervised the team with a hands-on approach by having coordination with every departments to ensure every arrangement of event was tracked appropriately.Accomplishment: Managed 28 committees, succeed in raising 9 business partners for in-kind and financial partner, partnered with 20 media partners, reached 250+ participants, and got awarded as Best Event of the Year by AIESEC Brawijaya.

Malang, East Java, Indonesia

Buangdisini is a startup in the form of digitizing the waste bank to make a good ecosystem in waste management and increase public participation (buangdisini.com)Responsibilities:• Supervised execution of project’s advertising initiatives and content• Managed marketing operations & devise strategies to develop project • Created project proposal and project pitch

Brawijaya University, Malang

• Tracked business and corporate partners to support AIESEC activities such as Incoming Global Volunteer Summer-Winter Projects and International Student Day by using strategic Customer Relationship Management (Podio for CRM)• Engaged partnership with business relations to support AIESEC activities • Undertook administrative tasks (MoM and MoU)Accomplishment:Succeed in raising 2 business partners to support AIESEC activities

Malang, East Java, Indonesia

Worked in external relations area in the form of supporting International Relations UB by arranging meeting, event, and partnership with external stakeholders such as University, NGO, IGO or other entities. Responsibilities:• Contributed to International Relations Forum to represent Brawijaya University in Rapat Koordinasi Wilayah (RAKORWIL) VI at Pembangunan Veteran Nasional University, Darussalam University, Sunan Ampel Islamic University, and Muhammadiyah Malang University• Managed to become Sponsorship Committee for International Relations Culture Festival and engage business partners• Arranged delegates and academic affairs of any International Relations event such as competition and Model United Nations.• Created panel discussion and became coordinator of annual study excursion called SEGA “Study Everything Goes Abroad” to South Korea for comparative study.

Bachelor Of Commerce - Bcom, International Business/Trade/Commerce

Selected student for granting K-PIES Scholarship by Kangwon National University. Courses: Case of Global Business, Organization.

Bachelor Of Arts - Ba In International Relations

Activities and Societies: Student Association of International Relations Student (HIMAHI UB), AIESEC in Universitas Brawijaya.