Pip Markle Email & Phone Number

Remote

United States

- Led the comprehensive go-to-market strategy and orchestrated tier 1 product launch for Sword’s advanced AI medical claims analysis tool, by conducting a thorough validation of existing analysis tools, identifying market needs, and crafting compelling narratives for the machine learning algorithm. Collaborated closely with key stakeholders on the sales team, surpassing pre-sales goals within the first two months.- Championed sales enablement for a technical B2B software, implementing a multifaceted approach. Led monthly enablement meetings, hosted weekly office hours, and engaged with individual team members to gather feedback on the new sales strategy. Achieved 60% reduction in the average pipeline length for health plans and employers.- Formulated the messaging and promotional strategy for the successful launch of computer vision software. Solicited client feedback and conducted in-depth competitive research to ensure market resonance. Executed targeted email, webinar, and paid social campaigns exclusively focused on client retention. Achieved 98% client retention rate within the first quarter, accompanied by increased MSAT and key clinical outcomes.- Collaborated with Client Success Managers and product teams to devise effective marketing communication strategies for feature updates and quarterly releases. Emphasized email campaigns, webinars, and event channels, resulting in a notable reduction in client churn and streamlined feature launches.- Conducted rigorous analysis of competitive insights from both internal and external sources. Delivered strategic recommendations to the commercial team, differentiating Sword from competitors and securing client wins.

Salt Lake County, Utah, United States

- Built and managed a team of 4 Content Authors, overseeing their hiring, onboarding, and coaching. This dynamic team drove site migration and executed weekly updates, ultimately elevating site production velocity by 50%.- Directed a developer sprint team for the Drupal site migration, resulting in expanded options for average order value (AOV), improved promotional management, and an enhanced cart checkout experience. This strategic management contributed to a more seamless and efficient online shopping experience for customers.- Led the strategic product marketing efforts for the mattress category, overseeing the synthesis of market trends, customer journey mapping, messaging, and positioning. Resulting in the development of compelling narratives and refined customer journey. This initiative successfully reduced the consideration period by 20% and minimized product returns.- Implemented a robust "field-readiness" approach through monthly A/B testing and continuous website iterations to inform the mattress product marketing strategy. This data-driven approach led to a 20% increase in conversion for the premium model.

Park City, Utah, United States

- Owned client portfolio, collaborating to develop and execute end-to-end marketing campaigns.- Defined and executed content strategy roadmap for new clients, including lifecycle, MMS, organic social, in-print, SEO and direct-mail channels. - Implemented new customer loyalty programs for all clients, resulting in average list growth of 75% of customers. - Created weekly email, CMS, SEO, and MMS marketing plans and executed weekly retail omni-channel campaigns, including product launches and partnerships.

Greater Salt Lake City Area

- Hired and led a team of two. Created and coached career growth plans, resulting in team promotions within the first 7 months of employment.- Launched, managed and operated the first WeWork in Salt Lake City. Onboarded and managed the relationships for enterprise and SMB clients, including Amazon, Google, Brex, and Red Points, resulting in business profitability within 6 months.- Built and managed $3M P&L by controlling operating costs without compromising the client and team experience.- Orchestrated weekly events, including recurring and custom events, vendor relationships, and speakers, resulting in reduced client churn, and increased client satisfaction scores.

Park City, Utah

- Managed over 60 partnerships for retail marketing, including The North Face and Marmot, that drove over 10% of company-wide EBITDA.- Scaled brand partnerships by 25% in the first year by creating a templated approach and driving better engagement and conversion for partner brands.- Executed 120+ co-branded campaigns, by collaborating on digital and event experiences, resulting in 11% year-over-year revenue growth.- Conducted in-depth analysis of monthly and annual performance metrics for 60+ campaigns using Adobe Analytics. Additionally, developed year-over-year forecasts for vendors, effectively increasing annual partnership spend.

Park City Ut

- Directed three tier-one campaigns, by owning the end-to-end strategy, achieving sales goals for category growth and increased channel engagement for organic social and events. - Formulated omni-channel marketing strategies for seasonal campaigns, innovatively crafting new on-site customer journeys and optimizing social, email, and affiliate channels. This strategic approach contributed to a commendable 10% year-over-year increase in sales.- Devised, executed, and communicated campaign timelines to cross-functional stakeholders, ensuring seamless coordination across designers, copywriters, merchandise teams, and front-end developers. This collaborative effort resulted in expedited campaign launch timelines, enhancing overall efficiency.

United States

- Collaborated to produce marketing materials for website, digital marketing, and sales/POP materials. - Represented Smith Optices through Freeride World Tour competitions, Enduro MTB races, photoshoots, video projects and expeditions. - Collaborated with Smith Optics to produce two Smith Women’s webisodes in Kiroro, Japan and Crested Butte, Colorado

Park City, Ut.

- Led competitive analysis to create Armada women’s value proposition, messaging and positioning, resulting in category growth of 47% YoY.- Developed buyer and brand personas for Armada women by interviewing endemic and non- endemic stakeholders and creating the framework for selecting the ambassador team. - Produced all assets for women’s hardgoods and softgoods lines, executing content development across NZ, Canada and US spanning catalog, product and lifestyle production.- Managed the Women's ambassador program, including identifying potential ambassadors, creating and managing relationships. - Owned design and production of POP. - Managed and coordinated regional and national level trade shows.

Crested Butte, Co.

- Designed and created the CBSF.org website.- Created design materials for both digital and traditional marketing channels. - Led the scheduling and production of all digital and traditional marketing initiatives.- Identified and wrote grants. - Planned community fundraising events, including the Annual Gala and 7 Hours of the Banana fundraisers. - Managed the P+L of a start-up ecosystem NGO. - Implemented and maintained the donor and sponsor database through NEON CRM.- Analyzed, designed, and wrote the Annual Report.

• Collaborated to produce marketing materials for website, digital marketing, and sales/POP materials. • Represented Marmot through Freeride World Tour competitions, photoshoots, video projects and expeditions. • Provided Marmot with effective video product reviews, written product reviews, and images for social media. • Acted as the face of the organization at on-snow events such as demos and the Crystal Ball.

Jackson, Wy

• Designed training programs tailored to client’s goals, including sport-specific training, hypertrophy, and weight-loss. • Created and managed personal relationships to both build and maintain clientele. • Provide insight and instruction to nutrition, sleep, and stress management. • Coached both personal and group training sessions. • Created and managed content marketing strategy for jhwrighttraining.com. • Wrote content for jhwrighttraining.com

Jackson Hole, Wyomind

• Led the research and development for sport-specific training for Freeride ski athletes. • Led the research and design of partnership contracts and expectations for Freeride ski athletes. • Led the development of marketing initiatives and content curation for Freeride Ski athletes. • Read, assessed, and debriefed relevant physiological studies and journals. • Collaborated with the head coach to create sport-specific training for Freeride Skiers, Climbers, and Police programs. • Coach sport specific strength and conditioning classes for outdoor athletes• Assist with programming, and research.

Spy Hop Productions

• Researched grants and new fundraising opportunities• Implemented, created content, and grew social media platforms, including Facebook and Twitter, by over 600% • Wrote grant proposals to targeted foundations, corporations, and government funders. • Collaborated with the Development Director, Marketing Outreach Coordinator and volunteers. • Managed and maintained the donor, member, and sponsor databases through Salesforce. • Created quarterly reports through Salesforce. • Collaborated in organising fundraising events, including the Annual Benefit, PitchNic, and the Block party.

• Represented Salomon as a professional freeskier in big mountain Salomon's in skis, boots, bindings, and outerwear. • Represented Salomon during relevant on-snow demo events, including the BBR tour, SIA On-Snow and OR On-Snow• Represented Salomon at Freeride World Tour events. • Collaborated with Salomon in-house and contract photographers to produce marketing materials. • Collaborated with the marketing team to coordinate the BBR release party at SIA. • Led the development, creation, and implementation of the monthly Salomon running newsletter.

San Clemente, Ca.

• Transcribed interviews from both in-house and freelance editors. • Edited and fact checked stories prior to publication• Contributed original content to Powder.com on a weekly basis. • Contributed three original articles to in-print publications.