Pip Markle Email & Phone Number

Remote

United States

- Led the comprehensive go-to-market strategy and orchestrated tier 1 product launch for Sword’s advanced AI medical claims analysis tool, by conducting a thorough validation of existing analysis tools, identifying market needs, and crafting compelling narratives for the machine learning algorithm. Collaborated closely with key stakeholders on the sales.

Salt Lake County, Utah, United States

- Built and managed a team of 4 Content Authors, overseeing their hiring, onboarding, and coaching. This dynamic team drove site migration and executed weekly updates, ultimately elevating site production velocity by 50%.- Directed a developer sprint team for the Drupal site migration, resulting in expanded options for average order value (AOV), improved.

Park City, Utah, United States

- Owned client portfolio, collaborating to develop and execute end-to-end marketing campaigns.- Defined and executed content strategy roadmap for new clients, including lifecycle, MMS, organic social, in-print, SEO and direct-mail channels. - Implemented new customer loyalty programs for all clients, resulting in average list growth of 75% of customers..

Greater Salt Lake City Area

- Hired and led a team of two. Created and coached career growth plans, resulting in team promotions within the first 7 months of employment.- Launched, managed and operated the first WeWork in Salt Lake City. Onboarded and managed the relationships for enterprise and SMB clients, including Amazon, Google, Brex, and Red Points, resulting in business.

Park City, Utah

- Managed over 60 partnerships for retail marketing, including The North Face and Marmot, that drove over 10% of company-wide EBITDA.- Scaled brand partnerships by 25% in the first year by creating a templated approach and driving better engagement and conversion for partner brands.- Executed 120+ co-branded campaigns, by collaborating on digital and event.

Park City UT

- Directed three tier-one campaigns, by owning the end-to-end strategy, achieving sales goals for category growth and increased channel engagement for organic social and events. - Formulated omni-channel marketing strategies for seasonal campaigns, innovatively crafting new on-site customer journeys and optimizing social, email, and affiliate channels..

United States

- Collaborated to produce marketing materials for website, digital marketing, and sales/POP materials. - Represented Smith Optices through Freeride World Tour competitions, Enduro MTB races, photoshoots, video projects and expeditions. - Collaborated with Smith Optics to produce two Smith Women’s webisodes in Kiroro, Japan and Crested Butte, Colorado

Park City, UT.

- Led competitive analysis to create Armada women’s value proposition, messaging and positioning, resulting in category growth of 47% YoY.- Developed buyer and brand personas for Armada women by interviewing endemic and non- endemic stakeholders and creating the framework for selecting the ambassador team. - Produced all assets for women’s hardgoods and.

Crested Butte, Co.

- Designed and created the CBSF.org website.- Created design materials for both digital and traditional marketing channels. - Led the scheduling and production of all digital and traditional marketing initiatives.- Identified and wrote grants. - Planned community fundraising events, including the Annual Gala and 7 Hours of the Banana fundraisers. - Managed.

• Collaborated to produce marketing materials for website, digital marketing, and sales/POP materials.
• Represented Marmot through Freeride World Tour competitions, photoshoots, video projects and expeditions.
• Provided Marmot with effective video product reviews, written product reviews, and images for social media.
• Acted as the face of the organization at on-snow events such as demos and the Crystal Ball.

Jackson, WY

• Designed training programs tailored to client’s goals, including sport-specific training, hypertrophy, and weight-loss.
• Created and managed personal relationships to both build and maintain clientele.
• Provide insight and instruction to nutrition, sleep, and stress management.
• Coached both personal and group training sessions.
• Created and managed content marketing strategy for jhwrighttraining.com.
• Wrote content for jhwrighttraining.com

Jackson Hole, Wyomind

• Led the research and development for sport-specific training for Freeride ski athletes.
• Led the research and design of partnership contracts and expectations for Freeride ski athletes.
• Led the development of marketing initiatives and content curation for Freeride Ski athletes.
• Read, assessed, and debriefed relevant physiological studies and journals.
• Collaborated with the head coach to create sport-specific training for Freeride Skiers, Climbers, and Police programs.
• Coach sport specific strength and conditioning classes for outdoor athletes

Spy Hop Productions

• Researched grants and new fundraising opportunities
• Implemented, created content, and grew social media platforms, including Facebook and Twitter, by over 600%
• Wrote grant proposals to targeted foundations, corporations, and government funders.
• Collaborated with the Development Director, Marketing Outreach Coordinator and volunteers.
• Managed and maintained the donor, member, and sponsor databases through Salesforce.
• Created quarterly reports through Salesforce.

• Represented Salomon as a professional freeskier in big mountain Salomon's in skis, boots, bindings, and outerwear.
• Represented Salomon during relevant on-snow demo events, including the BBR tour, SIA On-Snow and OR On-Snow
• Represented Salomon at Freeride World Tour events.
• Collaborated with Salomon in-house and contract photographers to produce marketing materials.
• Collaborated with the marketing team to coordinate the BBR release party at SIA.
• Led the development, creation, and implementation of the monthly Salomon running newsletter.

San Clemente, CA.

• Transcribed interviews from both in-house and freelance editors.
• Edited and fact checked stories prior to publication
• Contributed original content to Powder.com on a weekly basis.
• Contributed three original articles to in-print publications.