Piper Browne Email & Phone Number

Charleston, South Carolina, Us

Lead marketing pivot to competency-based GTM strategy for several of Blackbaud’s portfolios: Donor Management; Donor & Consumer Engagement; Payments & Online Giving; Analytics, Platform & Design, accounting for ~$500M+ in revenue. Responsible for offer strategy for top revenue-producing products, as well as pricing and packaging, verticalization and enablement, content and messaging. Accountable for international product financial objectives and full funnel marketing results. Align with leadership across the company, including Product Management, Sales leadership, etc. to inform strategic direction of product portfolio.

Charleston, South Carolina, Us

Develop go-to-market strategy for Blackbaud’s portfolio of cloud solutions for the Nonprofit and Arts & Cultural markets. Create segmentation, buyer personas, value proposition, positioning, pricing, packaging, and competitive intelligence for verticals driving $300M+ in annual revenue.

Round Rock, Texas, Us

Develop communications strategy for Presales Commercial organization. Act as Chief of Staff for Global VP, synthesizing operational and programmatic inputs to support business needs.

Round Rock, Texas, Us

Created first ever training and enablement framework for entire marketing organization. Coordinated cross-organizationally and cross-functionally to establish employee development curriculum. Generated and maintained SharePoint repository to manage content and materials. Led Agile Marketing training and certification with HubSpot for 100% Agile Marketing alignment. Spearheaded evaluation of cross-organizational LMS (Learning Management System) solution, combining channel, customer and internal stakeholder needs.

Round Rock, Texas, Us

Oversaw all go-to-market planning for Dell’s Information Management software portfolio online across multiple websites and customer web portals. Coordinated cross-organizationally and cross-functionally to promote online as primary route to market. Developed business plan, growing ecommerce from <3% revenue to 10% revenue.Received Dell Champion Award given to top 10% of performers for merit recognition

Round Rock, Texas, Us

Deliver integrated marketing plans to meet segment financial goals, align with vertical initiatives, and capitalize on market trends and opportunities. Quantify opportunities to develop programs to meet growth goals. Drive overall Segment communications strategy, including budget, roadmap, content, etc. Support sales training and enablement. Synthesize data to better inform direct customer interaction. Utilize Social Media through internal and external channels.

Cupertino, California, Us

Developed content to train educators on 21st century learning initiatives. Built awareness around iOS device platform in education. Constructed professional development curriculum for inside sales team, training 150 reps.Increased revenue and built customer value by consulting with direct sales team on strategic sales calls.

Cupertino, California, Us

Managed 6 – 12 seasonal contractors on lead-generating outbound marketing initiatives for acquisition accounts. Collaborated with field development managers to select event venues to maximize pipeline development.Developed contact strategy for sales accounts, creating top-of-funnel opportunitiesTrained sales force on tool utilization and solution selling, building professional development opportunities and improving average selling price.

Cupertino, California, Us

Managed K-12 retention accounts in Colorado and Oregon. Maintained and grew educational business; strategized education initiatives regarding 21st century learning skills. Cultivated client relationships, maintaining annual growth target of 20%.

Mba, Business Administration

B.A., Communications And Literature