Pippa Carter Email & Phone Number

London, England, United Kingdom

Franschhoek, Western Cape, South Africa

• Led regional marketing activities against a global strategy, advancing regional tactics that drove success in sales and marketing.
• Implemented strategic marketing plans across B2B agency partnerships and directly within the UK.
• Designed communications that highlighted collective green strategies, with a strong focus on viticulture and green production, ensuring transparency around carbon initiatives that improved international market.
• Ran five annual international trade shows and country events, leading cradle to grave operations within budget facilitation, communications management, and event design and activation.
• Steered international specific NPD projects, including packaging upgrades, new product design and communications alignment across global markets.
• Launched the TTL Sweepstakes campaign in the US that built brand awareness and grew the Facebook audience to 40K+ followers.

Franschhoek, Western Cape, South Africa

• Designed communications that highlighted key brand USP and CI for B2B agencies to apply in country.
• Created sales tool kits and development of trade and consumer presentations for sale team to apply in market for education and brand marketing.
• Ran five annual international trade shows and country events, leading cradle to grave operations within budget facilitation, communications management, and event design and activation.
• Coordinated international specific NPD projects, including packaging upgrades, new product design and communications alignment across global markets. Ensuring all label regulations are met according to specific market.
• Orchestrated the annual DGB stand at ProWein Germany trade event, accounted for allocation expenditure of the R1.2M budget, coordinated 50+ meetings, logistics management of +100 SKUs for tasting, along with event.
• Managed DGB Cape Wine Stand and all sub-events including marketing opportunities to provide a platform to promote business and direct media tastings.

Stellenbosch

• Headed the development, delivery, and cost management of internal projects for Wines of South Africa, including Cape Wine 2015, with a R10M budget, the Sommelier World Cup, WOSA Winemaker Workshops, WOSA ProWein stand.
• Directed the ProWein stand with 120+ exhibitors and 100+ self-pour tasting, while managing the full scope of communications and website development.
• Managed joint country seminars with Wines of Chile, Wines of Argentina, Wines of California, Wines of Uruguay and Wines of New Zealand.
• Delivered knowledge of the South African wine industry, interfacing with eight Country Managers across 13 international markets to bolster understating of the product and industry.
• Cultivated and maintained multi-stakeholder relationships within the South Africa Industry including: wine producers, media, government and industry associations.

Stellenbsoch

• Developed and transformed client-facing marketing, advertising, and fundraising operations across European and Asian markets.
• Coordinated all international shows, inclusive of Vinexpo Hong Kong, Vinexpo Bordeaux, Cape Wine and ProWein.
• Designed multi-language marketing collateral in Japanese, Korean, and Mandarin.
• Developed, marketed and executed WOSA participation at international trade fairs in London, Germany, France, Hong Kong, and China.

Stellenbosch

A&P budgets, Mangaging of international shows, development of merchandise, maintain agent relations, Assistant to three International Business Managers

Stellenbosch

Key Account Managing, Quarterly reporting - portfolio overview development and collation, Client queries, local and international unit fund sales and purchases and FICA documentation.

Internet Marketing, Digital Marketing

Bachelor Of Commerce (Bcom), Marketing Management

Wine Diploma, Global Wine