•Leading LYSAGHT® Cladding Systems and EZYBUILD® Light Gauge pre-fabricated Steel buildings business•Fortunate to contribute towards the infrastructure and industrial development in South Asia. •Passionately grooming a diverse team of 60+ professionals from sales, design and construction functions while co-creating the growth path of my organization

As part of the leadership team for South Asia, responsible for strategic marketing initiatives to drive business growth as part of ST and LT Strategy • Bolstered corporate brand positioning through integrated marketing; focus on customer experience, sustainability, safety & inclusion • Launched brand campaigns in B2B and B2C space to sustain market leadership with focus on physical as well as digital space • Augmented product portfolio, revamped marketing strategies, pricing approaches, communication approaches, channel & loyalty programs to gain market share• Implemented digitalization roadmap for automation of sales, marketing, supply chain, channel management processes leading to improved service levels and customer satisfaction • Institutionalized brand to business marketing cycle to capture ROI and generate business through digital marketing and on-ground marketing campaigns• Focal point for ABP & SPP for corporate and business verticals; Formulated business growth strategies and turnaround programs• Centralized BD efforts across verticals; Launched consultant engagement & KAM programs• Re-structured marketing as One Team to drive standardization, efficiencies of scale; focused on the professional development of 25 member team operating from various locations. Inspired team "to do more with less" even in turbulent situations during the pandemic. Bagged multiple brand awards at national level forums like CII, Construction Industry Development Council(CIDC), Construction Times, EPC World between 2017-2020

•Developed & deployed integrated marketing strategies for driving brand salience & 20X+ marketing ROI•This role has a wide spectrum of responsibilities ranging from strategic marketing, integrated marketing communications, to channel marketing for 3 key verticals - low voltage electrical distribution, building management systems and retail and includes managing direct and cross functional teams.Highlights:•Smart Power: Integrated campaign to re-positon low voltage electrical distribution business as innovative solutions partner from high quality products supplier position•Switch to Schneider : Retail marketing campaign –targeted towards architects, electricians and retailers

•Managed the integrated marketing programs for 2 key business verticals of SE India. Focus was on developing innovative demand generation programs that achieved key business goals and revenue growth.Key Highlights - Elecrama 2014 and 2016: Led Schneider Electric’s participation at Asia's largest exhibition in the electrical industry. Achieved all objectives of generating business funnel and impressions through direct, online, and print campaigns apart from successfully setting up the biggest experience zone at Elecrama 2014- Schneider Electric City. At Elecrama 2016 demonstrated live and integrated One Schneider Electric solutions for key customer segments across 5 verticals.•Successfully launched and executed “Energy and Automation Yatra” campaign covering 100 cities in 6 months and showcased One Schneider Electric offers to target customers•Launched “Smart Power”, “Smart Homes” and “Channel ON” campaigns for SE India, 2015-16•PRM: Successfully deployed web-based knowledge sharing and business engagement platform for partners, to leverage digitization in partner engagement•Xperience Efficiency Hour: Led an Industry-first initiative to reach out to Pan India TA through a web-based interactive virtual platform enabling us to present our offers and solutions.•Digital Marketing: Deployed campaigns on GDN, Facebook, Linkedin for brand awareness and leads generation apart from ATL and BTL campaigns for Low Voltage Solutions businessSegment Specific Campaigns: Launched integrated campaigns for Healthcare, Hotels and IT ITES verticals for building management solutions business

Managed the marketing programs for Low Voltage Electrical Solutions business with activities ranging from Integrated campaigns, New product launches, channel marketing to events and exhibitions.Highlights:•Xperience Efficiency Yatra 2013: Project manager of industry first pan India 50-city campaign- Aug’13-Dec’13. •Elasia 2013: Bagged 2nd best stall award at international exhibition of power, electrical & lighting, Bangalore.

• Integrated Marketing Communications deployment-o360° Marketing Plan: Developed and deployed marketing plan for Power B.U with focus on building brand awareness and generating business leads. oBrand Marketing: Deployed ATL/BTL tools like multi-media advertisement campaigns, PR, product launch events, exhibitions, direct marketing campaignso ROI Tracking: Institutionalised metrics like SOV, CPM, CPR, Lead funnel to track overall effectiveness

- This role was in a start-up business within Schneider Electric India- Unique mix of responsibilities ranging from Product portfolio management, Channel Management (channel schemes, BTL actions, business launch events, commercial policy, channel meets), Customer satisfaction and marketing performance measurement apart from additional responsibilities like Digitization projects, implementation and coordinating with various corporate functions and BUs to launch Retail business in India

Joined Tata Ryerson as a Management Trainee in June 2004 and last role was Sr. Branch Manager- Pune Sales•Fast track career growth by exceeding expectations in strategy implementation, business process excellence, top & bottom line growth, new business development, customer relationships management, & sales team management•Recognized as Star Manager (Among top 10% talent pool across the organization) for consecutive 3 years – 2007-09•Developed and managed client engagements in auto, auto ancillary, energy and engineering sectors’