Building Demand and Credit charters for Flipkart Wholesale BusinessScaling up Pricing Engine that powers the wholesale business

Building Demand and Credit charters for Flipkart Wholesale Business

• Responsible for top of the funnel traffic and customer AOP planning for E-com segment for Flipkart Wholesale • Established reporting framework of E-Com for Flipkart Wholesale• Design customer constructs for the platform to improve conversion and ensure customer delight• Devise channel level marketing strategy to reach out to the right customer mix to improve• Improve growth of monthly active customers through finance channel partners like bank and payment partners

• Spearhead Lifestyle Category Events on Flipkart which contribute to 30% of the total business - Handle on app merchandising solutions for the customer and offer constructs• Responsible for top of the funnel traffic for Lifestyle and its share bucketed across various channels - Search, Merch and Recommendations.• Manage different stakeholders product, lifestyle categories, central planning team to drive merchandising business for Lifestyle• Drive consumer related interventions for different cohorts through interventions for on-app merch to drive first purchase, repeat behavior of the customers

• Directly responsible for achieving new car sales volume targets for 4 dealerships• Monitoring MSIL market share and tracking competitor's growth at region and city level• Organizing ATL and BTL Sales Promotion activities for both: MSIL and the Dealerships• Responsible for managing & monitoring Dealership sales performance onvarious sales and sales support parameters• Guiding Dealerships on improving profitability and managing their working capital• Handled regional launch of new vehicles - Ignis, Ciaz, Baleno RS in NEXA channel through BTL marketing and dealership activities

• Responsible for organizing competitions and other activities related to Marketing domain• Organized guest lectures and workshops by experts involved in Marketing• Conducted Knowledge Transfer sessions for juniors to familiarize them with basics of marketing

• Interned with the AXN team and undertook the project titled – “English Shows Talkability/Buzz Study”• In depth understanding of the Indian Media industry – all its verticals like research, programming and marketing