Pj Connell Email & Phone Number

Torquay, Victoria, Au

Torquay, Victoria, Au

Director of Marketing & e-commerce at Rip Curl USA. Responsibilities include:Create e-commerce budgets; develop strategies to hit targets and drive tactical execution to hit revenue goals. Participate in the development of branding and corporate identity initiativesDevelop and implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projectsDevelop and manage marketing budgetsDevelop sales forecasting and product branding plansEstablish and grow a target market shareMonitor costs and budgetsConduct customer, brand and product research initiativesOversee the operation of a company’s website and digital marketing program and provide analytics reviewOffer expert advice to develop innovative advertising, public relations, social media and eventsNegotiate with media partners to guarantee advantageous contractsWork with new business development team and sales teams on brand initiativesManage agency providers, consultants, freelancers and other suppliers, including contract negotiation and managementDemonstrate excellent communication and interpersonal skillsSupervise an e-commerce & marketing team, including hiring, training, workloads, schedules and deadlines

Outdoor Lifestyle Collective is a brand management and distribution company with an emphasis on emerging brands in the Outdoor & Action Sports apparel and accessories marketplace.Brand Partnership = The Mad Huey’s - an emerging brand within the specialty surfing/fishing/outdoor lifestyle category that designs & manufactures apparel and accessories and distributes via channels such as wholesale, direct to consumer, e-commerce, and brick & mortar. www.themadhueys.com• Responsible for identifying market opportunity and raising capital to launch licensee/distributorship in North American marketplace.• Conducted extensive market research to inform a three year strategic go-to-market plan for existing and new product to maximize growth opportunities within North American action sports, outdoor and lifestyle categories.• Developed and managed revenue forecasts and expense budgets to achieve 50% year over year growth for new emerging brand via direct to consumer, wholesale, and e-commerce distribution channels.• Developed, executed and continually enhanced cross-channel marketing campaigns including Search, Social, Email and Display to yield an efficient marketing spend aimed at 6x ROI or better.• Managed all trade shows and other industry events.• Recruited, trained & managed 12 person sales team to effectively grow and service wholesale partner account base accountable for 65% of total annual revenue. • Developed all sales collateral and associated materials including presentations, leave behinds/samples, and catalogs.

Carlsbad, Ca, Us

• Promoted from Manager of US Men’s Marketing to Director of Global Marketing in 2011.• Grew a staff of 11-17 professionals tasked with development and execution of integrated marketing strategies to achieve rapid growth and strengthen the Reef brand worldwide.• Responsible for overseeing all planning and execution of tradeshows, POS, digital acquisition & retention, TV, print, radio, PR, and industry events to achieve a total annual marketing spend resulting in no less than 6x return on investment. • Develop specific goals, annual budget, and KPIs, for all marketing programs, including an analysis of the marketing organization’s impact on the company’s strategic business objectives.• Contributed to revenue growth from $60MM to $120MM during the period 2006 – 2013.• Constructed a “Class A” marketing team during tenure period. Core responsibilities included: talent acquisition, training & development, performance management and mentoring.• Regular participant in the “VF Executive Team Growth Program” in an effort to further my own professional growth while also exposing my direct reports to ongoing education as it related to their current positions and career path goals.Manager USA Men’s Marketing 2006-2011Carlsbad, CA• Worked closely with Global Marketing Director and Sales Directors in each product/sales channel to build, implement, measure and analyze account-specific marketing plans by season.• Additional responsibilities included trade show activation, catalog production, P.O.S, retail build-outs, social, print, TV, digital acquisition/retention, PR and industry events.• Applied measurement metrics to every aspect of marketing tactics to build a baseline upon which marketing planning and spend were allocated for future company growth drivers.• Managed and activated seasonal global sales meetings bringing together 150 employees for a 3-day growth driver training seminar. • Lead and developed 5-person marketing team

Torquay, Victoria, Au

• Responsible for executing company’s public relations strategy via programs and campaigns that targeted both endemic and non-endemic media outlets. Also responsible for domestic and global activation of company’s event strategy. • Wrote and distributed strategic brand & product launch press material to media companies to media outlets in an effort to create brand awareness & interest. • Executed and managed offsite and onsite logistics of a 10 event amateur surfing series that spanned across both the west and east coast as well as Hawaii. • Assisted in logistical offsite and onsite execution of company sponsored Association of Surfing Professional – World Championship Tour events in Australia and Hawaii.• Assisted in the logistical offsite and onsite execution of seasonal trade shows and sales meetings to ensure brand and product strategies were effectively communicated to B2B account base.