Pj Connell Email & Phone Number

Torquay, Victoria, AU

Torquay, Victoria, AU

Director of Marketing & e-commerce at Rip Curl USA. Responsibilities include:Create e-commerce budgets; develop strategies to hit targets and drive tactical execution to hit revenue goals. Participate in the development of branding and corporate identity initiativesDevelop and implement marketing plans, including promotional calendars and programs, new.

• Outdoor Lifestyle Collective is a brand management and distribution company with an emphasis on emerging brands in the Outdoor & Action Sports apparel and accessories marketplace.Brand Partnership = The Mad Huey’s - an.
• Responsible for identifying market opportunity and raising capital to launch licensee/distributorship in North American marketplace.
• Conducted extensive market research to inform a three year strategic go-to-market plan for existing and new product to maximize growth opportunities within North American action sports, outdoor and lifestyle categories.
• Developed and managed revenue forecasts and expense budgets to achieve 50% year over year growth for new emerging brand via direct to consumer, wholesale, and e-commerce distribution channels.
• Developed, executed and continually enhanced cross-channel marketing campaigns including Search, Social, Email and Display to yield an efficient marketing spend aimed at 6x ROI or better.
• Managed all trade shows and other industry events.

Carlsbad, CA, US

• Promoted from Manager of US Men’s Marketing to Director of Global Marketing in 2011.
• Grew a staff of 11-17 professionals tasked with development and execution of integrated marketing strategies to achieve rapid growth and strengthen the Reef brand worldwide.
• Responsible for overseeing all planning and execution of tradeshows, POS, digital acquisition & retention, TV, print, radio, PR, and industry events to achieve a total annual marketing spend resulting in no less than.
• Develop specific goals, annual budget, and KPIs, for all marketing programs, including an analysis of the marketing organization’s impact on the company’s strategic business objectives.
• Contributed to revenue growth from $60MM to $120MM during the period 2006 – 2013.
• Constructed a “Class A” marketing team during tenure period. Core responsibilities included: talent acquisition, training & development, performance management and mentoring.

Torquay, Victoria, AU

• Responsible for executing company’s public relations strategy via programs and campaigns that targeted both endemic and non-endemic media outlets. Also responsible for domestic and global activation of company’s event.
• Wrote and distributed strategic brand & product launch press material to media companies to media outlets in an effort to create brand awareness & interest.
• Executed and managed offsite and onsite logistics of a 10 event amateur surfing series that spanned across both the west and east coast as well as Hawaii.
• Assisted in logistical offsite and onsite execution of company sponsored Association of Surfing Professional – World Championship Tour events in Australia and Hawaii.
• Assisted in the logistical offsite and onsite execution of seasonal trade shows and sales meetings to ensure brand and product strategies were effectively communicated to B2B account base.