Paul J. Linsmeier Email & Phone Number

Greater Minneapolis-St. Paul Area

BRAND EXPERIENCE:Menards, Walgreens, Kohl’s, JCPenney, Sprint, Comcast, Verizon, Bed Bath & Beyond, Fleet Farm, Cost Plus World Market, General Motors and Staples • Responsible for millions of dollars of contract negotiations• Create and maintain high level relationships with Publishers to create advantageous programs for both parties• Maintain the lowest / competitively advantaged rates for our clients; drive year-over-year savings and increase value• Manage a media team to ensure savings goals across all clients

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

• Successfully transformed a lifelong hobby into a profitable, entrepreneurial real estate investment business

Greater Minneapolis-St. Paul Area

• Effectively managed strategic relationships with decision makers and produced efficient and effective direct mail campaigns designed to exceed our clients’ expectations• Produced and presented diverse marketing and budgeting initiatives, competitive analysis, executive summaries and various analytic projects regarding the overall marketing and advertising campaigns for client businesses• Participated in corporate initiatives to create larger market share within the advertising industry• Consulted with large catalogers and non-profit organizations including CARE.org, Dana Farber Cancer Institute, Moffitt Cancer Center, Operation Homefront, Paul Fredrick, Ronald McDonald, Salvation Army, Team In Training and The ALS Association

Greater Seattle Area

• Produced and delivered complex custom office solutions to C-Level decision makers that were designed to directly maximize revenues and reduce bottom line costs for mid to enterprise-size businesses • Increased territory revenues by 34% in 2010, ranked as the #1 Account Manager in the Everett office and placed in the top 14% of salespeople in Washington state • Created loyalty marketing programs designed to improve the customer experience and retain client base• Developed relationships with decision makers including C-Level executives of Fortune 500 and large regional companies such as Allied Waste, City of Gold Bar, Lockheed Martin Corp, Romac Industries, Seattle Genetics, Snohomish County Public Defenders Association, Windermere Real Estate and YMCA• Solely trained all existing and new employees on recently acquired office technology and software solutions

Greater Seattle Area

• Produced and delivered custom office solutions designed to maximize revenues and reduce bottom line costs for small to mid-size businesses• Increased territory revenues by 24% in 2008 from previous year • Awarded ‘Gross Profit King’ Award in September, 2008• Awarded ‘Rookie of the Month’ Award in August, 2007, January, 2008 and March, 2008• Completed the world-renowned 'Xerox Strategic Sales Training' program at the top of my class • Developed unique Territory Business Plan for acquiring and maintaining new business; this became the cornerstone for future Xerox Business Plans for new Client Services Managers • Introduced a new series of Standard Operation Procedures to help bridge the gap between the Operations Department and Sales Team• Presented at industry seminars and local events and solely trained all clients’ employees on newly acquired equipment

Greater Seattle Area

• Promoted to Operations Director after nine months of proven leadership; supervised department of eight employees who managed freight for current and new accounts• Directly responsible for 46% growth of Seattle branch in 2006 and 35% growth in 2005• Cultivated and matured strategic senior-level relationships with large regional companies• Identified, implemented and managed the ‘LumberXchange’ program, a collective of lumber manufacturers in the Vancouver, BC area who shipped to various destinations into the U.S.; this group became the second-largest client of the Seattle Branch• Solely developed, executed and supervised the first-ever process to manage international freight shipments; this program resulted in a completely new revenue stream for the organization

Greater Minneapolis-St. Paul Area

• Negotiated deeply discounted advertising contracts with the largest-rated radio stations in the country; cultivated and developed senior-level relationships with decision makers that remain to this day• Placed over 60,000 direct response spots with total billings of over $2,305,000 in direct response revenues; rates negotiated at over 90% rate card• Negotiated and sold largest number of station contracts in the history of the organization • Developed a new contract management system which revolutionized how the company was tracking dollar commitments, revenues and rebates with radio station partners throughout the country• Conceptualized, implemented and marketed the ‘Family Selling’ initiative, a more efficient and effective way to market and sell to radio broadcasting parent companies vs. individual stations• Acted as New Business liaison as needed

Greater Minneapolis-St. Paul Area

• Negotiated and managed millions of dollars of advertising contracts with daily newspapers in the Northeast Region of the U.S.; cultivated and maintained strategic relationships with senior-level decision makers • Placed over 52,000 advertisements with billings of over $83,146,000 in direct response revenues and generated over $14,000,000 in margins • Negotiated print, insert and online media rates up to 90% off rate card• Promoted from NE Region Media Manager to NE Region Director after proven leadership• Received the ‘CORE Value Award’ for the excellence in newspaper management of the Priceline.com Campaign in 2000; this award was the only one ever given to a Director• Responsible for managing the largest circulated newspapers in the most competitive region of the U.S.• Consulted with such Fortune 500 and large regional clients such as Dell, Dish Network, Gateway, Inc., Hammacher Schlemmer and Priceline.com on media marketing plans• Supervised Media Managers to ensure effectiveness of division

Bachelor Of Science (B.S.), Mass Communications, Advertising Sequence

Education record