Priscilla Lam Email & Phone Number

Canada

Hong Kong

Hong Kong, Hk

• Oversee the marketing & PR department.• Steer brand marketing strategies and budget management of the 3 TOWNPLACE properties (lease serviced apartments & aparthotel).• Develop and optimize omnichannel marketing strategies to generate conversions to maximize revenue.• Plan and collaborate with brand partners, vendors, agencies and SHKP business units to implement frequent Community events and marketing campaigns effectively.• Lead the product launch to ensure execution excellence, enhance brand exposure, increase customer engagement, and support sales growth.• Identify new business potentials for driving brand growth through data analysis and research

Hong Kong, Hk

• Develop and execute integrated marketing campaigns (ATL & BTL) with lead generation KPI• Manage and execute the new aparthotel website & app development• Influencer campaigns to reach Hong Kong local and China market• Expand new business opportunities in both B2B & B2C segments

• Administered the social media channels of the Hong Kong’s “M” Mark sports event.• Developed the social media plan and handled content posting throughout the event.• Worked closely with Hong Kong China Rowing Association and title sponsors in ensuring smooth event execution and boosted sports event awareness among Hong Kong and overseas viewers.• Prepared and published instant social media content on race days.• Managed race day information and athlete interviews for official publications.• Assisted in PR campaigns such as media relation, content development, press release copy-writing and athletes’ media interviews.• Coordinated and collaborated with relevant organizations and departments on mass promotion and advertisement launch.

Hong Kong, Hk

• Managed client accounts with digital marketing initiatives by strategic planning and execution.• Responsible for budget planning and account management for different sport events.• Coordinated different mega “M” Mark sport events (ex. FIVB Volleyball Women's Nations League, the Hong Kong Tennis Open)• Project managed over Hong Kong and global 20 sport events in various roles and areas.• Handled sponsorship and business development enquiries.• Launched the inclusive ‘Beyond FMS’ program and organized events with SEN schools, local organizations and more.

Lantau, Hk

• 100% wholly owned by the Cathay Pacific Airlines• Optimized and strengthened branding and marketing strategies.• Developed yearly marketing plan and drive brand awareness. Executed B2B marketing campaigns.• Boosted website traffic and engagement on social media channels.• Analyzed campaigns results and insights to optimize performance.• Researched and pursed new business opportunities.• Facilitated regular meetings with over 20 commercial airlines. • Committee member of the various corporate projects.

Bachelor Of Arts (Ba), Economics

Economics/Human Kinetics