Danielle Plunkett Email & Phone Number

Towson, Md

Provided expertise to business owners looking to drive sales increases through digital marketing solutions including search engine optimization and marketing, email marketing, social media campaign management and marketing, website display, rich media advertising and mobile advertising. Developed strategies and sales plans to meet and exceed digital advertising goals (total revenue, active accounts, retention, zone/niche, online, special sections) across all digital advertising platforms by cold calling, four-legged calls with sales team members, generating leads through client segment search, internet search, marketing lists, and referrals. Exerting superb closing skills sold an effective digital product mix through the use of verbal and written sales presentations with strategies and ideas, conducting needs evaluation interviews with clients and maintaining profitability by following rate guidelines and limiting sales error adjustments. Successes include:  Contracted with new client, owning 5 separate business entities, for SEM (PPC, SEO and Social Media) compiling monthly revenue in the amount of $35,000.00 to the company and delivered a 347% increase in leads through integrated digital marketing strategy.  Launched first-ever paid search campaign for local accounting firm, increasing lead generation 450% in the first 11 months.  Achieved Google Page 1 Ranking (above fold) for several clients within 3-5 months and increased organic search traffic by an average of 270%. Established proprietary approaches to social media management, web analytics, mobile marketing and content marketing; designed compelling pitch presentations that converted 86% of existing clients to one or more of the new services.

Tempe, Az

Management and implementation of PPC campaigns (keyword selection, ad copy, bid management, etc.) Growth and optimization of Google AdWords strategies through ongoing testing of ad copy, landing pages, bidding strategies, ad extensions, etc. Identifying and reporting on key performance indicators, and opportunities for improvement on a regular basis. Managed monthly PPC budgets efficiently and accurately. Analyzed and presented reports showing total impact of online marketing activities. Stayed up-to date on emerging technology and trends in PPC/SEM/SEO. Successes include:  Built outbound sales team from the ground up and began to generate revenue within 2 ½ months by providing SEM and marketing services to existing clients. Introduced niche retail client to the potential of content marketing; achieved top 3 Google rankings on 50+ keywords and “long tail” phrases in the first year. Drove 72% increase in online sales for automotive client, after leading cross-functional team to assess and revamp website, as a result client was able to reduce marketing costs 37%. Created SEO program for national hotel chain which resulted in a 68% increase in reservations in the first 9 months and continued to drive revenue gains over the next 2 years.

Scottsdale, Az

Developed and implemented the SEM/SEO/PPC, social media strategy, email marketing, and blogging for company. Lead team of 14 and managed annual budget of approximately $1.5M. Built team from ground up and began to generate revenue within 4-1/2 months through SEM and SEO advertising programs. Developed broad range of marketing materials including articles, brochures, press releases, newsletters, announcements, and presentations. Established and managed social media presence after identifying opportunity and volunteering to take on extra work.Successes include:  PPC Advertising: Oversaw multiple successful search, display, and mobile advertising campaigns, including writing and testing ad copy. Consistently increased click-through rates and ROI on PPC advertising, driving improvements of up to 150% over prior results. Email Marketing: Revamped email marketing content plans and schedule for the top sites, delivering an unprecedented average 57% open rate (formerly 12%) by dramatically improving content and headlines.  Copywriting & Content Development: Developed SEO/viral-optimized content for website, writing many blog posts, site copy, and promotional messages.  Social Media & Community Management: Established strong social media presence across Facebook, Twitter, Pinterest, YouTube, and other key sites.

Certification, Adwords / Analytics

Went though Google's stringent school and passed both the Fundamental & Advanced Ad Words tests to receive my Certification and Number..

Bachelor'S Of Science, Marketing / Journalism, 3.72 Gpa

Activities and Societies: Cume Laude