i support pillar- and org-wide initiatives to grow ad revenue for Click-to-Message ads. - Became resident expert on a major competitor, their product and GTM strategy. My recommendation resulted in cross-functional partnerships between product and sales leaders to majorly shift the way we go to market in key markets.- Owned product strategy and roadmap to defend $X billion of revenue in our top 2 markets- Drastically simplified our product portfolio, redirecting demand, resulting in $XX millions in incremental revenue for Meta- Partnered with data scientist to land a recommendation to prioritize a new market for dedicated product & GTM investments ($X billion opportunity size) - Drove GTM planning for our flagship product ($X billion per year) - Directed product testing of a generative AI feature, generating recommendations resulting in $X million in incremental revenue for Meta- Co-drove ecosystem and competitive landscape update for VP-level leads- Led strategy and directed execution for a new bet to win a new segment of advertisers, resulting in decisive decision ("fail fast") to stop investing.

I helped support the new product pillar building messaging tools for small and medium-sized businesses, contributing to several new bets from email marketing to marketing messages. - Validated our hypothesis around email marketing- Led a small team to help define product strategy for a new product pillar, including a customer immersion and whiteboard exercise, resulting a refreshed mission and strategy. Landed recommendation with product group VP - Aligned with partner team to develop tooling for a new form of engagement over messaging ($X billion opportunity size), conducted competitive analysis, ran alpha, beta, and onboarded new cross-functional partners and leaders as the pillar expanded. Hired and directed McKinsey consultants to deliver a monetization strategy- Coached and mentored cross-functional partners

I was part of a small team driving product strategy and GTM for Messenger Business, making messaging the preferred way that people and businesses communicate. - Drove a Zuck-level GTM for Messenger ads. Proved incrementality resulting in product being added to Facebook's recommended solution. - Led brand and developer research for Facebook Chat Plugin, informing product roadmap. Led beta testing, launch & growth, resulting in X% adoption boost one week after launch and catapulting the product to #1 in the world. Led partnership strategy, secured resources and launched a pilot with #1 commerce partner worldwide. - Ran a biweekly product & GTM sync to align on joint goals, track execution and ensure open communication and tight collaboration between product & GTM. Led OKR development and execution for one year, leading to teams hitting joint goals for the first time. - Scoped, built and shipped an API feature to top Messenger developers (40% revenue) - Led competitive analysis through expert calls and developed a strategy for partnering with our own competitors, leading to several integrations launched

I joined as the first business hire of the seed-stage startup, reporting to the CEO and leading growth, marketing and partnerships. Empower was founded to help Americans living paycheck to paycheck gain control of their financial lives. - Drove customer acquisition cost down 50% by experimenting and launching new creatives and channels. - Worked with PR firm to land coverage in TechCrunch and NYTimes - Drove several strategic partnerships with leading personal finance influencers, driving hundreds of thousands of impressions on social media - Led the first company-wide user research, driving empathy and ideas for product development - Hired and worked with creative producers to produce original-script viral video concepts as our top-of-funnel campaign- Worked with designer to redesign our onboarding flow- Drove app engagement and new user lifecycle marketing- Created the first brand strategy for the company

Worked on three live deals and numerous pitches in software M&A and debt. Received full-time offer.

I covered the nation's largest mortgage securitization issuers, the Federal Reserve and international investment banks. - Uncovered new customer needs and influenced product to build, closing new contracts - Influenced product to build a new data product, featured in mortgage conference keynoted by Bloomberg's chairman