Responsible for identifying behavioral purchasing trends within customer segments and developing strategic programs to improve market share, including dealer training programs, pricing packages and loyalty incentives.

Responsible for continuous improvement of retail pricing strategies for national and regional fleet opportunities. Supports fleet aftersales processes from RFP and contract management through transaction processing, pricing execution and collections. This includes overseeing the daily operations of the trucking industry's longest running private label consolidated billing and payment platform, Fleet Charge, supporting 3,000 fleet customers and a dealer network of more than 1,000 locations across the U.S. and Canada.

Increase loyalty across the International Truck and IC Bus dealer network with fleet and independent garage customers through new customer acquisition, loyalty marketing and dealer sales support. Ensure program users understand and leverage the opportunities available to them on The Program through onboarding education, marketing communications and systems evolution. Collaborate with customer service and credit management teams to ensure the highest level of customer experience.Notable Strategic Accomplishments:• Led financial analysis contract with transaction processing vendor, and produced Go-to-Market strategic recommendation for senior leadership.• Managed local agency in the development of Fleet Charge 2.0 marketing materials, heavily focused on dealer retail awareness.• Organized 30th Anniversary showing at Parts & Service Expo, giving the dealers an opportunity to earn promotional gift cards for customers to use at their own dealership.• Spearheaded analysis that led to the restructuring of program pricing models, and collaborated with marketing on telemarketing and email communication campaigns to nurture customer loyalty.

Trepoint, Inc. is a boutique ad agency, specializing in the digital marketing experience and life-cycle marketing. From social engagement to digital couponing and in-store promotions, Trepoint manages the customer's daily interactions with the brands they love.Stay up to date on marketing trends, technology and identify solution providers that will support the agency's mission to help clients achieve measurable returns on investment. Work with clients to identify key business goals and collaborate with account management to identify market insights and develop strategic marketing and communication plans that achieve desired outcomes. Track, measure and report on agency results. Notable Strategic Accomplishments• Managed RFP process and technical integration process of a marketing automation and social media management platform.• Designed standardized analytics model for use with all social media clients.• Led brand rediscovery workshop and brand identity development. • Collaborated on the design of the agency Media Brief.• Designed a brand extension model for consistency within client content development.• Participated in agency RFP responses for multiple retainer and project-based clients, specifically responsible for data analyses, competitive analyses, social listening insights I the development of creative strategy, channel approach and media budgets.

Multi Service provides full-service implementation and management of closed-loop private label card programs for Fortune 100 businesses and governments, worldwide.Primary responsibilities include identifying and implementing new opportunities for program growth and operational efficiencies for assigned client programs, project scoping and prioritization, cross-functional resource management, stakeholder communications as well as client management.Notable Strategic Accomplishments:• Led cross-functional team in pilot of an estimated $30M per year loyalty program.• Took over management of a 5-year system conversion project. Team completed 60% of programming work and 95% of user conversion in the 14-months after assignment.• 2013 focus on system performance resulted in 21% improvement in year-over-year processing times (despite record program billings) and 35% improvement in average user-interface response times.• Managed the automation of discount data file from client to system database. Project estimated to save 900 man-hours per year.

Responsible for awareness, consideration and retention marketing of corporate brand, product portfolio, and employee engagement. Team leader for market research initiatives. Developed and managed annual communications plan across traditional, digital and social media platforms.Notable Accomplishments:• Achieved 400% increase in quality web traffic in 6 months through SEO, social media and public relations efforts.• Executed and/or project managed the execution of industry-targeted white papers, achieving more than 7,000 views and 800 downloads in fewer than 12 months in targeted B2B sectors.• Managed corporate blog and blog contributors, which drove 5% of web traffic by year end.• Measured a 14% increase in corporate brand awareness across product verticals.• Launched branded corporate wellness program, established benchmark participation data and achieved year-over-year increase.

Angstron Sciences is a manufacturer of magnetron sputtering cathodes utilized by the US Government, Fortune 500 companies across 13 industries and higher education institutions.Evolved marketing function from an administrative position to a strategic, cross-functional department with a key role in revenue generation and operational cost reduction. Managed contracts for U.S. sales representatives and international distributors. Identified new opportunities for additional international representation and agency support. Worked with operations to design tools that would support sales in developing machinable solutions for their clients.

The Blair County Chamber of Commerce is a membership organization supporting business development and community engagement through educational and networking events.Reported to the Directors of Marketing and Communications to support member development and community outreach through event planning, market research, and communications development and distribution.