Paul Fallon Email & Phone Number

Chester, Gb

North West

Strategy - We operate slightly different to other standard hand tool distributors in that we first develop a “go to market” plan with our partners by identifying the USPs / Opportunities for the brand. Marketing Review – We offer a lot more than just buying-selling-stocking products like other distributors. We review our customers product range / pricing and identify the “sweet spot” what we believe can drive “new sales” in a new market. Planning - We then put the plan into place by identifying the relevant “customer targets” accessing the extensive contacts we have with Buyers in major retailers, prepare a professional presentation and then sell into them – its as simple as that.Sales Tactics - We already have many Trading agreements already in place with many major customers. This provides our partners with quick easy access, directly into new major UK customers, so revenue can begin to build quickly. Review - This plan is constantly reviewed with our partners to check objectives / revenue / milestones so everybody is clear on objectives and ROI can be measured.Importing & Distribution - We already act as an importer for many of our clients via our EORI number. We not only liaise with the import agents on DDP / DAP terms, paying VAT & Duty, but also have a warehousing facility. This removes the worry for incoterms for our partners and provides a quick and problem free delivery service of the goods to UK customers, which is very important for repeat business.

Warrington, United Kingdom

- Responsible for the company wide marketing activities for C.K Tools - the No1 electricians hand tool brand. - Organising a team of 9 personnel and controlling a significant advertising budget. - Ensure the team delivered on all elements of the annual marketing plan to help achieve the UK and International sales growth targets. - Key Skills - Research, Business Strategy Ideation, Range Review, Project Management, New Product Development, Major National Promotions, Trade Marketing, Digital Marketing, PIM Development, Social Media, SEM & SEO, Google analytics. Team Management & People Development.= Main Achievement -The company enjoyed double digit growth year on year from a static position in 2012 and Marketing played a fundamental part in driving that success.

Manchester, England, United Kingdom

To manage all product development & marketing activity globally, for the £28m Auto Repair & Maintenance Category with responsibility & control of a £1m Marketing budget.- Roadmap development and prioritisation.- Customer insight and value proposition development.- Product messaging strategy.- Operational excellence driver for product category.- Product line manager team leadership.- Revenue and margin responsibility for R&M Holts Category.= Main Achievement - Increased Tyreweld brand sales by 52% through effective new product development, category management and TV advertising working effectively with Key National Accounts.

Oldham, United Kingdom

To manage the £14m market leading Dreamland Electric Blanket brand with responsibility & control of a £500k marketing budget.- Responsible for product strategy, roadmap, revenue and margin growth.- Develop advanced customer insight with the objective of meeting unfulfilled customer needs and executing on successful product and service introductions.- Deliver technology and innovations that help to differentiate the brand in the marketplace. = Major Achievment - Reviewed the product category and obsoleted some problem products causing high warranty issues and repostioned the brand to a more premium consumer demographic with JLP.

To assist the Kitchen Category Manager in sourcing & developing new range styles for presentation to B&Q and the Independent sector.- Formulation and implementation of integrated marketing communications strategy and tactics.- Management of local and international exhibitions throughout UK & Europe.- Responsible for website development and updating of website.- Creation of marketing collateral & presentation materials.= Major Achievment - Helped implement 2 new brands - Prima & Apple Kitchens to support the good-better-best corporate marketing strategy for the kitchen category.

Ba (Hons), Business Studies

3 A' Levels, Business Studies, Law, Sociology.

9 Gcse