As a Communication Designer with over two decades of experience, I specialize in creating and transforming brands where strategy, design, and technology converge. I build and revitalize brands for organizations, from cultural institutions to global corporations. My portfolio includes collaborations with Metro do Porto, Sogrape Vinhos, the Sonae Group, Cotec Portugal, INESCTEC, UT Austin Portugal Program, Contextile - Bienal de Arte Têxtil Contemporânea (Guimarães), Centro de Memória do Forte S. João de Deus (Bragança) and many others.Brand StrategyI uncover insights to shape brand positioning and architecture, driving strategic decisions across naming, audience analysis, and design.Brand DesignI create visual identities that connect brands with their audiences through creative direction, typography, web design, and brand guidelines.Brand ExperienceI activate brands across platforms, delivering cohesive experiences through editorial, packaging, environmental design, signage, and social media.
Listed skills include Visual Language, Visual Identity Systems, Visual Identity Design, Service Design, and 17 others.