JDC from the house of Jansons Group of Industries is a Casual Menswear brand currently operating in EBO/MBO formats across South India with 40 plus stores since its inception in 2016.Visual Merchandising & Store Design:* Revamped floor plan and merchandising from older Jansons storesto the newly conceptualized JDC stores.* Developing VM concept design for new stores and merchandise presentation programs from the initial start phase of the brand.* Planning and maintaining store's merchandising aesthetics including mannequin, interior, and window displays.* Designing Store communication collaterals in line with the Marketing strategies.* Managing and leading a team to maintain visual standards across the stores.Digital Marketing:* Managing JDC's digital properties including the website jdcstore.com and and coordinated its social media presence, including Instagram, Facebook and Twitter. * Developing and managing online content for Facebook account,Instagram and other social media business accounts.* Routine engagement with regular and seasonal customers throughcreation of promos in line with the Brand guidelines.* Organizing and maintaining all digital multimedia content using Flickr, Google Drive, and Dropbox.Marketing/Media:* Developing strategies and co-ordination with Production houses to makeseasonal Campaign Ads/Photo shoots.* Creating and maintaining Marketing Calendar along with budget lines for the year.* Managing aspects of Promo Campaigns, including design of store graphics, promotional advertisements, and interactive media.* Planning on emailers and newsletters to increase brand awareness and client email database.

Been part of strategical plan for innovative and elevated in-store experience using a combination of styling techniques, display concepts and merchandising with the focus on shopping and navigation at Indian Terrain. * Developed Visual Departmental execution plans, programs and budget for EBO, LFO and MBO formats.* Responsible for directing, overseeing, and producing the entire visual merchandising process for EBO, LFO and MBO format retail stores including: New store openings, visual standards, fixture placement, floor setup, window display, fixture design, P.O.S., and merchandise presentation concepts. * Recruited, hired, trained, and developed new visual merchandising associates. Maintained work schedules for four Visual Design team members and conducted their annual performance appraisals.* Created new and provocative displays that attracted and encouraged the customer to shop and enjoy their shopping experience. Created corporate Planogram dockets and managed execution of merchandise placement through planning and prioritizing.* Reviewed top sku reports each week to analyze what additional adjustments in planograms to be made to increase sell thru of those units.

Handling VM for Globus stores in Chennai, Hyderabad, Pune, Aurangabad & Jalgaon.• Planning, coordination and implementation of visual merchandising activities for brand and seasonal campaigns across the stores in my region.• Providing Visual Merchandising support to the Store Operations team through development of creative visual concepts through presentation to highlight merchandise category and offering. • Ensuring communication and implementation of in-store design graphics and signages by effective coordination with the field VM and Store team. • Implementing merchandise presentation guidelines in collaboration with Category VM team at HO to maintain and upgrade the level of presentation standards at Stores.• Conducting regular VM makeovers for all product categories to maintain and upgrade product presentations. Been responsible for planning and implementing category adjacencies on the floor layout based on sales performance and range offering.• Monitoring, budgeting and tracking VM expenditures of all the 8 stores across the region. Built and established vendor relationships for timely and cost effective material sourcing. • Regularly conducting on-field training for Store VM’s and the operations team on VM principles and merchandise presentation techniques. • Designed, planned, sourced and implemented 'customized visual concepts for the launch of the new store at Phoenix Market City, Chennai. Planned and managed the entire project from concept design to store set-up by leading, directing and managing a team of Store Visual merchandisers and coordinating with Category VM’s for all VM responsibilities. Also been part of the new Store-set-up team for the store launch at Kanpur.

rejoined and worked in Spencers Retail Ltd, Chennai, as Manager – Visual Merchandising – handling Visual merchandising for Spencer’s stores across Tamil Nadu & Kerala.

Regional VM – Experience Design, handling all stores across TN region including Food Bazaar stores.• Managing & coordinating with store VM’s on delivering timely VM support through promo executions thus impacting sales.

• Delivering Vm support to Operations / Marketing / Merchandising through on-time and cost conscious executions of promotions & events.• VM Design & Conceptualization for new store rollouts & store makeovers. Been effective part of the Store-set-up team for opening Spencer’s hyper stores in Baroda, Hyderabad, Bangalore, Trichy and Tiruvalla.• Managing vendors & controlling budgets for display expenses. • Review store performance and impact of VM and continuously recommend for improvements & maximizing VM in-line with all in -store changes.• Train store operations team on merchandise presentation and developing VM reporting systems.

Unit Visual Merchandiser – additionally handling Visual merchandising for Shoppers’ Stop Speciality Stores - Mothercare, Crossword & Food Republic at Hyderabad.• Execution of brand campaigns & events as per standards. Vendor & Budget Management. Design and execution of local events. Co-ordination with Ops & Mktg team to increase impulsive sale.

Handling orders for Diesel - Hong kong

Junior - Merchandising - Wovens /Knits Have handled Orders for -DIESEL (HONG KONG), J.C.PENNY, FAMILY- WOVENS (U.K), LI & FUNG.