Purvi Rao Email & Phone Number

Kirkland, Wa, Us

Redmond, Washington, Us

London, Gb

Bengaluru, Karnataka, In

BI WORLDWIDE is an award winning global engagement agency with 60 years of domain experience that uses the principles of behavioural economics to produce measurable results for their clients by driving and sustaining engagement with their employees, sales channel partners and customers.• Leading all Channel Program’s (B2B Loyalty Programs for our Clients) end to end delivery; Channel Smart Mobile App and core product development and implementation.• Cross Domain expertise in Leading technical implementation of programs across multiple platforms such as Mobile App, Website and SMS.• Collaborated with cross functional teams like Marketing, Creative, Sales, Client Servicing, UI/UX, Tech, QA, Operations, Customer Care and Finance team for timely project deliveries and enhancing core product development.• Involved in every aspect of the Product Development and Implementation from Pre- Sales, Requirement gathering & analysis, solution designing, designing of mock ups and wireframes, managing Product Roadmap, Backlog, User Stories & epics.• Handled Technical aspects across entire Software Development Lifecycle including Payment Gateway & other 3rd party API Integrations, Project planning and coordinating, Workflow and Process Setup; Risk and Stakeholder Management, UI and Back end development, UAT and Delivery.• Delivered custom solutions on each program and responsible for smooth execution of all maintenance activity on all programs.• Tenaciously setup and implemented various project management processes, agile and scrum methodology and documentations to the channel business.

Bengaluru, Karnataka, In

• Spearheaded various projects -end-to-end enabling of ecommerce for traditional businesses like MTR, Raymond’s, Health and Glow, and Atmosphere.• Engaging with clients to understand their existing business model and provide a tailor-made ecommerce solution to suit their needs.• Point of Contact for the clients; ensured project execution across multiple verticals like UX, Development, Product Inventory and External Vendors• Delivered ecommerce solutions encompassing various business functions like Logistics, Warehousing, Payment Gateway Integration, User Interaction Analytics, Recommendation Engine, Social Media Marketing and Customer Care.• Worked closely with UX & Development teams to ensure intuitive & engaging ecommerce platform.• Managed Ecommerce product cataloguing and photoshoot for multiple clients like Landmark Group, Raymond’s and Health and Glow.• Took the initiative to evaluate, implement and train the team on Bitrix24, a project management tool – reducing redundancies in communication, increasing accountability, transparency and resource management by threefold.• Worked with the Digital Marketing team to setup best practices for Social Media Marketing.• Developed various processes & guiding templates for Catalogue photoshoots, Competitor Analysis, Cost Comparisons.

Boston, Ma, Us

• Responsible for maintaining & updating the website; provided support & administration services to the staff of 200+ for department hosted web server, WebEx services, Quick Conference, Shared Drive, File Maker Pro.• Developed a process for web updates which reduced 30% of work required; & successfully reduced the turnaround time for the same from 1-2 weeks to 5 days. Achieved success ratio of 95% for the requests.• An integral part of the university wide project of website, database migration, working with cross functional team, where we reproduced the existing PHP based college website into CMS based website with over 2000+ web pages & 700+ documents.• Managed the project’s inter & intra dependencies & informed the appropriate project managers about milestone & tasks completion.• During the project, acted as a liaison between departments, mitigated conflicts, trained 20+ employees in the new system.• Improved the database by eliminating redundancies & performing data cleansing & generated customized tables by writing & running complex queries on the databases.

Boston, Ma, Us

Project- Advanced Data Visualization: • Researched, analyzed & successfully implemented a pilot program demonstrating the strategic fit of adopting Big Data in Massport.• Provided thorough analytic report on the Big Data pilot program, showcasing the competitive advantage through qualitative & quantitative analysis; to the manager & the Finance-Budget team, who accepted the proposal leading to a fully funded project.

Boston, Ma, Us

Project - Hackney Ticketing System: • Successfully completed SDLC on PowerShell based Hackney Ticketing system for the Chief-Of-Police of Massport, in a team of two.• Applied project management techniques to define project scope, gathered & documented requirements, communicated requirements, identified the best solution in building the complex application.• Documented & tracked status meeting’s minutes & activities using MS Word and SharePoint.• Performed data scrubbing, migration & conversion on the database, conducted review sessions with the Chief & incorporated feedback.• Provided input to optimize & enhance the guidelines & preferred criteria for development of schedule, work breakdown structure, estimates & work packages during the different phases of a project.

• Researched, assessed & developed the new venture of Distance Learning Education from scratch; presented progress reports to the CEO• Conducted brainstorming sessions, organized meetings & interviews with future stakeholders.

• Successfully completed SDLC on ASP.Net based Employee Portal for the Adani employees, in the team of three.• Integrated SAP based data, presented progress reports to the VP & Senior Manager, & participated in daily scrum meetings with the team & project manager.

Master Of Business Administration (Mba), Information Systems

B.Tech, Information Technology